If you thought Audi’s naming scheme for electric vehicles was a little confusing, buckle up because things are about to get more complicated. The brand is preparing to rename its entire lineup to further differentiate between EVs and combustion models. While rumors about the company dumping e-tron badging for something different have circulated for weeks, CEO Markus Duesmann recently confirmed some of the details in Germany. In the future, all combustion-reliant Audi products will be issued odd numbers while electric models are to be given even ones.
Volkswagen is reportedly pausing plans to build a battery plant in Eastern Europe so it can prioritize construction in the United States. Though the situation could be more accurately described as VW notifying EU officials that the U.S. is offering an estimated €10 billion in US incentives as part of the Biden administration’s Inflation Reduction Act (IRA).
It’s not the first time something like this has happened. Volkswagen similarly delayed decisions on where to build a battery plant in December of 2022, telling EU leadership that the Czech Republic, Hungary, Poland, and Slovakia all looked good – but that it wanted to consider its options. This time around, it’s being a little clearer by stating that the U.S. is offering sweeter subsidies and tax incentives than what’s available to Europe.
Despite hardcore motorsport enthusiasts collectively proclaiming the 911 as Porsche’s greatest model of all time, it’s presently being outsold by the all-electric Taycan sedan. As a subsidiary of Volkswagen Group, Porsche was already poised to electrify its entire lineup in anticipation of government restrictions on gasoline-powered models. But consumer interest in high-end EVs may be accelerating the process.
Last week, Volkswagen’s supervisory board reportedly told management that it needed to work on improving the company’s software division. Though that should hardly be surprising considering how often digital glitches have delayed product launches and forced the automaker to issue sweeping recalls.
Software gremlins stymied the launch of numerous ID-badged EVs, the Mk8 Golf, and a handful of other vehicles from VW Group’s many subsidiaries. But the issues have persisted, with customers citing electrical troubles and noting that the automaker’s novel touchscreen interfaces are brutally unresponsive. Some of the problems were deemed so heinous that the company eventually recalled literally every current-generation Golf sold within its native Germany. But it’s going to have to do a lot more if it’s serious about leveraging computer code as the cornerstone of an evolving business model and the board of directors seems keenly aware of that fact.
Volkswagen Group is reportedly considering reviving the Scout name for North America. Following the merger of trucking subsidiary Traton and Navistar in 2020, VW found itself in possession of the farm-focused International Harvester. While the brand technically hasn’t existed since 1985, the German company effectively owns its intellectual property — including the Scout name — and is keen to leverage some of its nostalgia for an alleged sub-brand specializing in sport utility vehicles.
Audi and Porsche have been talking about Formula One for ages and it appears that the talk is finally being replaced by action. Volkswagen Group CEO Herbert Diess has confirmed that both will be entering F1 in the near future.
While the exact nature of their involvement hasn’t been explained, it’s assumed that Audi will be purchasing one of the existing teams while Porsche will become a purveyor of engines. Diess has only confirmed that the companies will be getting involved thus far.
Volkswagen CEO Herbert Diess has explained that the automaker would very much like to get back in to the United States’ good graces now that it has cut ties with Russia. With the future of Europe looking shaky, VW is hoping to maintain its position as the best-selling brand in China and start making inroads in America after burning a few bridges there.
Despite the Dieselgate scandal being seven years in the rearview mirror, the automaker is still coping with the resulting financial penalties and the resulting decision to scale back its U.S. aspirations a tad until its electric models hit the road. But the company has always had an issue understanding what American drivers wanted, resulting in boom and bust phases for the company until it manages to solve the puzzle. The most common issue was an inability to adhere to ever-changing emissions standards. But there are also periods where the manufacturer was snubbed for offering subpar electrical equipment or simply having a lineup that was out of sync with American tastes. But Volkswagen has historically enjoyed a resurgence after making the necessary changes and Diess is hoping for another comeback.
Back when everyone still bought into the hype surrounding self-driving cars, automakers were releasing concept vehicles framed as a “lounge on wheels.” The theory was that once autonomous vehicles hit the mainstream, companies would begin dropping futuristic models with swanky interiors because drivers would no longer be responsible for piloting the car for the duration of its journey. However, the public eventually learned that autonomous driving technologies had failed to progress as promised and would likely come with a host of restrictions plenty of drivers wouldn’t be interested in once the wrinkles had been ironed out.
But there are a whole host of markets to be tapped, the public has a relatively short-term memory, and there’s always a chance that some major headway was made during the last few years of development. So we’ve seen a resurgence of mobility talk from the industry, especially as it relates to all-electric vehicles. Case in point is the Audi Urbansphere — an autonomous concept vehicle designed for “Chinese megacities” but allegedly perfect for a metropolitan area near you.
Despite Porsche transitioning to all-electric vehicles with the rest of Volkswagen Group, the brand believes that its customers will still want to drive around vintage gasoline models even after the European Union has banned them into oblivion. This is especially important for the iconic 911, which the company has repeatedly hinted would be one of the last models in its lineup to ditch internal combustion.
With countless racing series already devoted to classic examples of the car, Porsche wants to ensure there’s a solution for motorists who want to do more than pet theirs in a silent garage should the government introduce even stricter standards for automobiles than what’s already coming down the pike. So it’s revisiting alternative fuels — specifically a carbon-neutral alternative to gasoline that would work in traditional engines — from Chilean e-fuel producer Highly Innovative Fuels, with whom it’s already investing.
Practically every automaker on the planet has begun signaling a desire to change with the times by collectively revising their business strategies. The new hotness involves lower volumes, higher margins, and electric vehicles with the ability to push connected services allowing manufacturers to charge you piecemeal for just about every feature imaginable.
While Volkswagen Group has been at the forefront of those trends since the 2015 Dieselgate scandal helped force its hand, it often suggested that the shift to EVs would be a boon to low-income families. It was hardly the only automaker to make such promises, nor has it been the first to break them after deciding that perhaps there’s more money to be made with premium vehicles. VW has decided that its ideal strategy involves culling internal combustion vehicles by 60 percent over the next eight years and focusing on higher-margin products yielding superior profitability.
Volkswagen Group will be moving some of its European production out of the continent and into facilities located in China and the United States, citing the war in Ukraine as the largest contributing factor. Though if you’ve been following the company, it had already signaled a desire to raise its capacity in China ever since the region shifted into becoming its largest market.
In fact, Chief Executive Herbert Diess said during Tuesday’s press call that China will be taking precedence as the automaker reorganizes its manufacturing.
After two weeks of smoldering in the Atlantic Ocean, a cargo ship loaded with several thousand German automobiles has sunk. Packed with over 4,000 vehicles from Volkswagen Group, the Felicity Ace (pictured) originally gained notoriety for being a successful fire rescue mission conducted in open waters. But it was later revealed that a large number of the cars onboard were higher-end products from brands like Audi, Porsche, Bentley, and Lamborghini — making the salvage operation that followed likewise engaging.
Due to the immense size of the Felicity Ace, it would need to be towed several hundred nautical miles back toward Portugal so it could be serviced. Crews reportedly arrived on February 25th to evaluate the ship and prepare it for the trip back East. However, the cargo vessel began listing until it started to fall onto its starboard side and is now deemed unsalvageable. It’s assumed that the craft will be sinking near its current position, roughly 220 nautical miles from off the Portuguese Azores, taking its vehicular cargo along for the ride.
Volkswagen Group has stalled production in Germany, citing an inability to obtain sufficient parts from Ukraine. The automaker reportedly is lacking sufficient electrical components for its Zwickau-Mosel plant and the Dresden-based “Transparent Factory” — both of which are responsible for manufacturing VW and Audi-branded electric vehicles.
While the automaker declined to identify any specific suppliers, it said that Zwickau-Mosel will be down for at least four days as the Dresden facility will only need three days of downtime. That should put them both back online by the end of the week. But that’s hardly a guarantee and problems abound elsewhere, some of which are starting to feel borderline ordinary, as the industry continues reinventing itself.
A massive cargo ship, responsible for ferrying high-end Volkswagen Group products from Europe to the United States, has reportedly caught fire and is now adrift in the Atlantic Ocean.
Currently said to be smoldering at least one-thousand miles off the coast of Portugal, the crew of the Felicity Ace (not pictured) has been evacuated while the sweet treasures contained within remain trapped aboard. Included are about 1,100 Porsches, 189 Bentleys, and a gaggle of Lamborghinis. The remainder of the nearly 4,000 vehicles tucked beneath the the ship’s 650-foot deck are said to be comprised primarily of Audi and VW-branded automobiles.
Audi and FAW Group, the state-owned partner it is effectively required to have in order to preferential treatment from the Communist Party of China, received some good news this week. Government officials have approved the duo for a new, jointly operated production facility in Changchun.
With Volkswagen Group having shifted its focus toward China in recent years, the market has become all-important for the German company. VW is currently the top-selling brand for the entire region, with its Audi subsidiary typically being the highest volume premium automaker from Europe. Building in China is good optics for brands hoping to remain popular there and has the added benefit of placing manufacturing complexes closer to relevant suppliers, especially if you’re swapping to electric vehicles.
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