Audi Reveals Ken Block's S1 E-tron Quattro 'Hoonitron'

Ken Block is a man of many talents, many of which have nothing to do with driving. But he’s still best known for showboating from behind the wheel in the highly entertaining and well-produced Gymkhana video series. Here, Kenneth and the Hoonigan team choose a visually engaging locale and creatively rips up the pavement in some of the coolest custom-built rally cars ever to grace the screen.

Due to Block’s partnership with Ford, the majority of those cars wore the Blue Oval. But he’s since entered into a new professional marriage with Audi where he’s supposed to help push the brand’s all-electric agenda. The unification has apparently yielded its first mechanical offspring, with the insane-looking Audi S1 e-tron Quattro Hoonitron having debuted on Wednesday. Predictably electric, the vehicle is heavily inspired by the Group B legend that shares the parts of the name that don’t utilize the word tron.

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Drama at Volkswagen After CEO Suggests 30,000 Job Cuts

Volkswagen CEO Herbert Diess has been facing off with the company’s German workforce for weeks over the changing nature of the business. VW vowed to transition itself toward an all-electric lineup following the 2015 diesel emissions scandal. But the necessary steps to get there haven’t been universally appreciated.

The general assumption has always been that electric vehicles would result in massive layoffs across the industry by nature of their needing fewer parts than internal combustion vehicles. But Volkswagen seems worried that it’s falling behind smaller rivals and needs to take decisive action to make sure it’s not outdone by firms operating in the United States and China. The proposed solution is an industrial overhaul designed to fast-track VW’s electrification goals. Unfortunately, German labor unions are convinced that this plan would incorporate massive layoffs and have become disinclined to offer their support. The issue worsened in September when Diess told the supervisory board that a slower-than-desired transition to EVs could result in 30,000 fewer jobs.

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VW Pumps the Brakes On Porsche Going Public, Eyeballs Job Cuts

Back in February, there was some buzz that Volkswagen Group was seriously considering spinning off the Porsche brand or at the very least listing it on the stock exchange. While the rumors technically go back further than that, it wasn’t until early 2021 that outlets started citing anonymous sources claiming VW felt it had become too bloated with brands and wanted to shake loose some money whilst streamlining the organization.

Not so, says Volkswagen CEO Herbert Diess. It always seemed suspect that the manufacturer would offload what has consistently become one of its most profitable brands, though an IPO didn’t seem out of the question considering how ridiculously well it has worked for other entities underpinned by hype (valid or otherwise). Diess has indicated that neither scenario looks plausible anymore, stating that VW isn’t all that interested in surrendering any amount of control right now.

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Dual Realities: VW CEO Claims Slow EV Shift Could Cost 30,000 Jobs

Like the rest of the world, the automotive industry is currently living in two distinct realities. Labor unions and part suppliers have been sounding the alarm that electric vehicles will require far fewer hands to manufacture and will ultimately lead to their demise. But battery firms, establishment politicians, and most automakers have claimed that transitioning to EVs is entirely necessary and will result in there being a surge of high-paying jobs to replace those lost.

Then there are claims you can’t quite wrap your head around, like the one Volkswagen CEO Herbert Diess reportedly made to the supervisory board in September. The Diess Man asserted that VW would lose 30,000 jobs if it transitioned too slowly to electrics, framing the situation around Tesla arriving in Germany and fresh competition from Chinese manufacturers. While it’s certainly possible that VW could take a hit as its rivals move on Europe, the premise that it’s going to cost the business jobs is sort of bewildering when just about every analyst agrees that electrification will result in a leaner workforce across the board.

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Bugatti Merges With EV Hyper Car Maker Rimac, and That's a Good Thing

We reported last fall how Volkswagen-owned Bugatti had its future products on hold, given the financially turbulent and awful year which was 2020. In addition to the global pandemic cutting production, sales, profits, and everything else, VW was pouring lots of development money into its I.D. electric vehicle lineup.

At the time, there were mumblings that EV startup Rimac was in talks to purchase the brand from VW. News broke yesterday of a merger, where Volkswagen and Porsche are not entirely out of the picture.

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Superlatively Stupid: Volkswagen Allegedly Changing Name to 'Voltswagen'

Volkswagen is either hellbent on destroying its brand appeal or we appear to be on the receiving end of an early April Fools’ prank because there’s a rumor going around that the automaker is going to be changing its name to “Voltswagen” to better encapsulate what an absolute cringe festival it has become.

Known best for offering unassuming but exceptionally nice to drive automobiles with styling that ages rather well, Volkswagen has been bending over backward to present itself as an EV manufacturer that’s chasing down all the latest trends. But your author is convinced that the initial feedback will be so overwhelmingly negative, VW will ultimately make some excuse and fall back to highlighting its more traditional aspects.

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VW Microbus Successor Scheduled for 2024 American Launch

Remember the all-electric Microbus successor Volkswagen was chirping about a few years ago? If you don’t, you can be forgiven. Despite the model receiving loads of press after the automaker acknowledged it would indeed be coming to North America, reports on its progress started becoming incredibly rare by 2019. With #VanLife trending inside the United States, VW would be an absolute fool not to start offering something trendy to fit the bill and the horribly named I.D. Buzz seems an ideal candidate. However, it feels as though the company has forgotten our market while it preps the model for Europe.

There’s reportedly no reason to worry. Volkswagen has confirmed that the model will be showing up on our shores in 2023 after it’s made a splash across the pond. But there will be a few stipulations.

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SEAT Positioned to Head Development on VW Group's Littlest EVs

Despite Volkswagen having snatched away MEB development duties planned for SEAT, it’s apparently happy to give the Spanish brand an opportunity to head projects for the MEB-Lite platform for the majority of VW Group. The resulting vehicles should all be compact battery electric or hybrid cars, and potentially very low in fat, sugar, or carbs based on the agreed-upon naming conventions.

Better still, Volkswagen has claimed these vehicles should begin arriving by 2025 yielding MSRPs below €20,000 — which is roughly $24,000 USD. We’re not willing to rule anything out for our market, especially given the segment is relatively new. But North America isn’t prone to receiving exceptionally small European imports, so don’t hold you’re breath if you happen to be living within the region and eager to buy an EV smaller than the I.D.4.

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Teutonic Tesla: Volkswagen Now Building 'Gigafactories'

As much as we’ve criticized American luxury brands for emulating the Germans, we’ve failed to do the same for Volkswagen Group’s pathetic attempts at copying Tesla. That changes with Monday’s announcement that VW will assemble six “gigafactories” in Europe by 2030. Shared on “Power Day” — the company’s bastardized version of Tesla’s Battery Day — the plan is supposed to result in a production capacity of 240 GWh annually when completed and help VW reduce battery costs while also securing access.

It’s not a half-bad plan for a company entirely devoted to electrification, which is probably why Tesla follows a similar model using nearly identical terminology. Though, considering the absolute mess Volkswagen seems to have made of its EV transmission thus far, some might find it difficult to blame the automaker for looking at the competition and breaking out the notepad.

Others will be less sympathetic while acknowledging this is probably VW’s best play if it’s serious about EVs.

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Family Man: VW's Chief Strategy Officer Abandons Ship for Smart Boats

Volkswagen’s strategy chief since 2015, Michael Jost (59), has announced that he will be departing after more than a decade with the company. While the cynics among us will undoubtedly jump to conclusions about the botched launches of VW Group’s new EVs and the all-important Mk8 Golf, the man himself claimed that his primary reason for leaving is to ensure the wellbeing of his family.

Jost confessed via his website that he’s only been spending weekends with his kindred since 1996 and would ideally like to make that a full-time position. A year under COVID restrictions apparently made the man reassess his life, resulting in his decision to abandon his demanding role at VW.

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Volkswagen CEO Says Biden Win Better Suits Corporate Goals

As the U.S. election devolves into deciding which political party committed the most fraud, Volkswagen CEO Herbert Diess said a victory by Democrat Joe Biden would be the ideal outcome for any German automakers seeking to mass-produce electric cars. Hardly surprising, considering the Biden-Harris campaign website says it would regulate the dickens out of fossil fuels, moving aggressively toward alternative energy sources and electrification while pressing other nations to do the same.

“A Democratic program probably would be more aligned with our worldwide strategy, which is really to fight climate change, to become electric,” the CEO told Bloomberg on Thursday.

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Sell Off? Volkswagen Group Rethinks Its Position on Supercars

Volkswagen Group, the largest automotive manufacturer in the world, is reexamining its relationship with high-performance subsidiaries as it continues pouring money into electrification. Burned by a diesel emissions scandal of its own making half a decade ago, VW leadership now views electric cars as the only path forward — especially in regard to its more mainstream brands. While they aren’t getting identical treatments, VW, Audi, Seat, and Skoda are all presumed to be adding EVs to their production lines over the next few years.

Porsche’s long-term strategy also seems heavily dependent on battery power, but the road ahead is much less clear for ultra-premium brands like Lamborghini and Bugatti. With volumes and lineups order of magnitudes smaller than the core brands, Volkswagen would be incurring a gigantic expense to develop upper-echelon performance EVs that might not appeal to their existing fans. The same goes for upscale motorcycle brand Ducati as the two-wheeled world has become divided on electric and gas-powered bikes. Volkswagen’s management board and directors have decided the situation calls for an all-hands meeting in November to decide what should be done and how to remain financially prudent in a period of economic strife.

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Rimac Planning to Buy Bugatti?

Croatian supercar firm Rimac Automobili is reportedly in the process of acquiring Bugatti from Volkswagen. While rumors had been swirling that VW might offload a few of its brands in a bid to focus on electrification and emissions compliance, this is is the first time we’ve heard credible rumblings about real action being taken.

Considering the space Rimac occupies, adding the formerly French Bugatti brand also makes some amount of sense. We’d be a lot more skeptical if founder Mate Rimac was alleged to be making a move on SEAT because he suddenly found a passion for designing economy cars. But the prospective tie-up is more complicated than it seems at first blush. Volkswagen Group’s Porsche actually owns a 15-percent stake in Rimac so it can tap into some of its sweetest technical equipment for the purpose of building EVs.

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Death of Suspended VW Employee Under Investigation in Germany

We don’t have to tell you that organizations will frequently go to great lengths to protect themselves, sometimes pursuing unseemly tactics. German investigators are now checking to see if that extends to instances of murder after the body of a suspended Volkswagen employee was found in a burned-out automobile on Monday.

Prosecutors in Braunschweig announced Wednesday that they are looking into the matter, hoping to determine whether or not links exist to a dispute between VW Group and Bosnian supplier Prevent. Volkswagen claimed it was “the victim of an illegal eavesdropping attack” after someone recorded its plans to end its relationship with the parts supplier. Dozens of covert recordings, believed to have been taken by a male staffer, chronicled the process between 2017 and the start of 2018.

Authorities now worry the person found in the burned vehicle may have been their man.

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VW Group Hands Software Development Over to Audi

Volkswagen Group plans to transfer software development leadership to its Audi division following an embarrassingly high number of technical glitches on some of its upcoming products.

With the industry committed to making sure tomorrow’s cars more closely resemble today’s phones, some automakers have decided to do the brunt of their coding in-house. VW decided to increase the share of its software it’s responsible for — targeting 60 percent of all the code that goes into its products by 2025 — but problems cropped up en route to its destination.

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  • Spookiness The Mazda interior really is nice. I recognize the rationale for the Mazda infotainment interface design in lieu of a touch screen, but the filthy masses have spoken. As with the rotary engine, it's time to move on. To sell more cars they'll need to have touchscreens. Other carmakers have evolved beyond the iPad-screwed-on-top-the-dash look, so I'm sure Mazda can come up with something aesthetically pleasing and user-friendly. (Another quibble: I really don't need or want AWD, so I wish it wasn't forced. But again, the masses have spoken.)
  • Lou_BC “We are always listening to the customer. "You sayin' the baller/gangsta types don't want Escalades on 24's that don't make vroom vroom rumbly sounds?
  • AZFelix I shall fully endorse the use of autonomous cars on public roads once they have successfully completed my proposed Turing test for self driving vehicles. This test requires the successful completion of an at fault incident and accident free 24/7 driving session in Buffalo and upstate New York from October 1st until March 31st, and throughout the city of Jakarta, Indonesia for one consecutive year. Only Level 1 and Level 5 vehicles are permissible.
  • Lou_BC I'd go Rav4. No Mazda dealer in my town and from what I've seen, Mazda's tend to rust.
  • Steve Jacobs I've got a bright Red Kia EV6. Easy to find in a parking lot.