By on April 22, 2020

Running a little behind in its electric vehicle program, Volkswagen plans to resume production of its battery-powered ID.3 hatchback this Thursday. This is part of its revised strategy aimed at helping the company endure the bleak outlook created by coronavirus countermeasures that upended the global economy.

Like most automakers, VW will be on the hook for sizable fines in Europe if it fails to improve fleet-wide emissions this year, and it’s now losing cash as factories remain shuttered and consumers hone their social distancing skills.

With the latter problem almost completely out of its grasp, Volkswagen is focusing on making sure the ID.3 lands on the market this summer — even if that means rushing it out the door in a less-than-ideal state. Back in February, it was reported that the model suffered from a glut of software issues (an oddly common issue with the brand’s pre-production EVs) that could force VW to delay the ID.3’s launch. That apparently won’t be an issue, as it’s just going to run with whatever code it has at the ready. 

On Wednesday, a Volkswagen informed Automotive News that the converted Zwickau facility it now uses to build electric vehicles for the VW, Audi and Seat brands is a go for assembly. The site will resume production later this week so the ID.3 official debut can move ahead as planned.

“Our target is to deliver the 30,000 ID.3 first-edition pre-booked models to all customers at the same time,” a spokesperson explained.

“Vehicles built will be equipped with whatever version of the software suite is current at the corresponding time of their production and prior to their delivery to customers in summer will receive the latest version. Subsequent to the market launch the digital functions will then continue to be updated in regular increments in the following months.”

Based on the severity and frequency of February’s claimed software glitches, we’re curious to see how the first batch turns out. Thousands of those cars have already been built and are reportedly being held in storage while employees address technical issues. Worryingly, being manufactured without over-the-air updates seems to have been one of the problems, but our thoughts remain focused on how consumers will respond to this solution. Is this really how people are going to want to buy their cars moving forward?

Volkswagen is asking a lot by delivering a potentially broken product it plans on gradually remedying through months of remote updates. Tesla has shown some of the benefits of connected cars by issuing meaningful over-the-air overhauls that add features or improve performance. That said, Tesla has also shown how easily a corporation can use those same tools against consumers by charging for updates that never come (FSD) or digitally neutering cars on the secondhand market. VW’s willingness to use cutting-edge technologies to deliver an unfinished-sounding product seems wholly unnecessary and sets another lousy precedent for the industry.

Even if the ID.3’s launch isn’t a disaster, Volkswagen still expects customers to pay for the privilege of beta testing its latest model.

[Images: Volkswagen]

Get the latest TTAC e-Newsletter!

10 Comments on “Volkswagen Says ID.3 Still Coming, Even If It Isn’t Ready...”

  • avatar

    Man, the Tesla imitations are really getting uncanny these days….

  • avatar

    “… it’s just going to run with whatever code it has at the ready.”

    Kind of like how they did it with the diesel engines that year.

  • avatar
    SCE to AUX

    Another Tesla killer from an ‘established automaker’.

    • 0 avatar
      Art Vandelay

      Tesla doesn’t even build anything in this class and are we going to ignore that Rocky launches outnumber normal ones at Tesla. But you got your dig in and feel smart I guess.

  • avatar

    “ID.3 Still Coming” I hope not after me.

  • avatar

    Better beat that little thing Honda has.

  • avatar

    This is a good looking car and it seems to have a very space efficient design. I hope VW offers it with a long warranty to offset fears about the usual EV issues and traditional VW “quality”. I don’t consider VW now because I don’t believe in their commitment to quality, and long term reliability. And they recently shortened their standard warranty.
    But I wouldn’t have a Tesla at any price.

  • avatar

    Come on people, this is VW. They’ll just put a TDi down there with enough sound deadening and say it’s an EV.

  • avatar

    With every article I read, I feel better and better about buying used and paying cash.
    No lease headaches, no software glitches, no black box tracking, no potential on-the-road hacking, no Comprehensive insurance, no German Engineering, no monthly payments… and I can do all the maintenance and minor to moderate repairs myself for just the cost of the parts.

    • 0 avatar

      RHD, when I finish a repair job, I like to buy myself a tool. The ‘reward’ tool will often come in handy for the next repair – I haven’t regretted any yet.

      (And my “Black Friday” tool purchases seem to always pay off.)

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • EBFlex: Wonderful post. Perfectly illustrates my point that we are not ready for the EVs that the government is...
  • thornmark: and people that have to get a new car are reduced to shopping Nissan
  • jalop1991: “EVs are improving every year (every month, actually), as is charging infrastructure.”...
  • Tachyon: Living in SoCal, the dirty little secret is that “outside the Tesla ecosystem” Public Charging...
  • EX35: Meh. The one I drove was mediocre and seemed overpriced for what it was. H/K just doesn’t have the value they...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber