VW Pumps the Brakes On Porsche Going Public, Eyeballs Job Cuts

Matt Posky
by Matt Posky
vw pumps the brakes on porsche going public eyeballs job cuts

Back in February, there was some buzz that Volkswagen Group was seriously considering spinning off the Porsche brand or at the very least listing it on the stock exchange. While the rumors technically go back further than that, it wasn’t until early 2021 that outlets started citing anonymous sources claiming VW felt it had become too bloated with brands and wanted to shake loose some money whilst streamlining the organization.

Not so, says Volkswagen CEO Herbert Diess. It always seemed suspect that the manufacturer would offload what has consistently become one of its most profitable brands, though an IPO didn’t seem out of the question considering how ridiculously well it has worked for other entities underpinned by hype (valid or otherwise). Diess has indicated that neither scenario looks plausible anymore, stating that VW isn’t all that interested in surrendering any amount of control right now.

“We think we are well organized now in the premium sector, this is working for us quite well now,” the CEO said on a call with reporters to discuss Volkswagen Group’s third-quarter earnings. “We don’t sell any of the other assets currently.”

Bloomberg reported that Diess even noted the rampant speculation regarding Porsche in the media, stating that wasn’t indicative of reality while doubling down on his assertion that VW wants to keep premium nameplates. That presumably includes Audi, Bentley, and Lamborghini. But there’s no way of knowing what the future will hold as the economic situation seems highly fluid and Porsche remains exceptionally valuable with a valuation that’s estimated to be a few billion shy of VW’s own market capitalization.

From Bloomberg:

VW’s key stakeholders are meeting next month to review the German industrial giant’s rolling five-year investment plan that includes unprecedented expenses for new technology like electric and self-driving cars as well as an aggressive expansion of software operations.

VW Chief Financial Officer Arno Antlitz said he was “quite confident” the investments can be financed from the group’s own cash flow — so long as the company hits cost-savings targets.

VW is exploring options for a possible listing of Porsche, Bloomberg and other media reported in February. The maker of the 911 sports car is valued at as much as 99 billion euros ($115 billion), Bloomberg Intelligence estimates. That compares with VW’s current market capitalization of 122 billion euros.

But it’s not all sunshine and roses over in Germany. Despite VW reporting that it made 2.8 billion euros ($3.25 billion USD) in the last quarter, its current plan includes job cuts. Like many automakers, Volkswagen has reduced production output for 2021 on the grounds that the supply chains are an absolute mess and it needs to free up some capital so it can better transition to EVs. As it turns out, you can still turn a profit by building fewer cars by jacking up prices and reducing overhead wherever possible. But it’s not looking like a long-term solution for VW since its operating profits are technically down 12 percent vs last year.

[Image: Volkswagen Group]

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4 of 6 comments
  • Mcs Mcs on Oct 28, 2021

    "VW wants to keep premium nameplates. That presumably includes Audi, Bentley, Bugatti, and Lamborghini." Nope. Bugatti is already gone. Sort-of. Bugatti was sold to Rimac. The "sort-of" is that Porsche, along with Hyundai, own part of Rimac. Jeez, don't you read your owner newsletters?

  • Lonborghini Lonborghini on Oct 28, 2021

    I'm getting weary of the "pumps the brakes" cliché. When you press down on the brake pedal, you’re signaling to your car that you need to slow down or stop. Pressing down on the brake pedal causes the brake fluid to head towards the calipers, which then engage with the brake pads. The brake pads apply pressure to the rotors, stopping your car. Pumping the brakes serves no function except to lengthen braking distance, upset vehicle stability, reduce control and annoy the driver following behind.

    • Inside Looking Out Inside Looking Out on Oct 28, 2021

      It is ABS does it not driver. Driver is simply in panic mode. What author tries to convey is that VW is in panic.

  • Inside Looking Out You should care. With GM will die America. All signs are there. How about the Arsenal of Democracy? Toyota?
  • DenverMike What else did anyone think, when GM was losing tens of billions a year, year after year?
  • Bill Wade GM says they're killing Android Auto and Apple Carplay. Any company that makes decisions like that is doomed to die.
  • Jeff S I don't believe gm will die but that it will continue to shrink in product and market share and it will probably be acquired by a foreign manufacturer. I doubt gm lacks funds as it did in 2008 and that they have more than enough cash at hand but gm will not expand as it did in the past and the emphasis is more on profitability and cutting costs to the bone. Making gm a more attractive takeover target and cut costs at the expense of more desirable and reliable products. At the time of Farago's article I was in favor of the Government bailout more to save jobs and suppliers but today I would not be in favor of the bailout. My opinions on gm have changed since 2008 and 2009 and now I really don't care if gm survives or not.
  • Kwik_Shift I was a GM fan boy until it ended in 2013 when I traded in my Avalanche to go over to Nissan.