Adventures in Marketing: The Toyota Venza Attempts to Steal Subaru's Thunder

Toyota’s all-new Venza fills a two-row, crossover-sized void between the smaller RAV4 and the larger Highlander, and is essentially a return to what the Highlander was originally. To help draw in buyers to its resurrected nameplate, Toyota decided to use a long-standing Subaru ad trope: the family pet.

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Second Chances: Toyota Gives the Venza Another Shot

The Venza was an interesting product for Toyota. With the benefit of hindsight, we can agree it was a model just slightly ahead of its time.

A car-based, ever-so-mildly upscale crossover with two rows of seating and a choice of powertrains, the Venza offered buyers a more stylish alternative to the smaller RAV4 and midsize Highlander. Alas, the model ended its six-year run in 2015.

Well… it’s back.

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Oh, So The Mazda Koeru Might Be a Completely New Car

Settling the debate between whether Mazda’s Koeru concept from Frankfurt was a new CX-5 or CX-9 (or CX-7?), CEO Masamichi Kogai told Automotive News that the answer may be “none of the above,” apparently.

On Monday, Kogai said that the Koeru could get the green light as a sporty crossover, sold alongside the CX-5 as a wagon-esque crossover aimed “to generate more driving pleasure,” Kogai told Automotive News.

Media reports on Tuesday likened the lower, fastback, five-door Mazda wagon to a possible Subaru Outback competitor, which completely forgets what an Outback looks like today.

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Review: 2013 Toyota Venza (Video)

Our recent looks at the Ford Edge Ecoboost and GMC Terrain prompted an email from a reader asking us to take a look at the 2013 Toyota Venza with these two American entries in mind. If you have a request or suggestion for a vehicle review, just click the contact link at the top of the page, or find us on Facebook and drop us a note.

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Lotus Adds Lightness… To The Toyota Venza?

In a study for the International Council on Clean Transportation [ full study in PDF format here], Lotus Engineering sought to prove that major reductions in the mass and fuel consumption of mass-market vehicles would be possible by 2020 through the use of new materials and architectures. Starting with a Toyota Venza crossover, Lotus was able to show that a 38 percent reduction in vehicle mass (not counting the powertrain, 33 percent reduction including powertrain) will be possible with a mere three percent increase in component costs. Based on DOE estimates, that means the Venza’s efficiency could be improved by 23 percent solely through changes in materials and design, with future powertrain efficiency gains adding cumulative benefits.

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Comparison Review: Toyota Venza Versus Honda Crosstour: Second Place: Toyota Venza

Cross a car and a truck, you get an SUV. Cross a SUV with a car and you get a CUV. Cross that CUV with a car and you get a Crossover Sedan, the term used by Toyota marketing mavens for their Camry-based Venza. With this step the evolution comes full circle, as the Venza is really just a good ole station wagon. Not to be outdone, this year Honda released a Crossover Sedan of their own, only they don’t call it a Crossover Sedan. Instead, Honda says their new Accord “blends sporty, low-profile contours with CUV functionality.” Get the picture? Actually, the new Honda should be called the Accord hatchback. So it is that I evaluate these two new Crossover Sedans wrought from the DNA of two of the top selling cars in North America. First up, second place: the Toyota Venza.

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  • ToolGuy "Having the dual sliders has been amazing as it let's me and my wife have our own "sides" of the van to prep for rides/races."Who goes on the traffic side??
  • ToolGuy "I caught a little bit Saturday, but Sunday it seemed impossible to find on my cable. I think it was streaming on Peacock, which I have, all weekend, so I could've watched it that way. I'm not complaining, to be clear, since I could've popped Peacock on and yet I chose to watch something else."Being you sounds like a real chore. 😉
  • ToolGuy If it is the longer-wheelbase version, good. (If not, it isn't.)
  • ToolGuy "circumvent(ing) dealerships" should be illegal.Does "circumventing" mean spending my money there?
  • ToolGuy If my head gets flatter I might consider this.