Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XII)

Lincoln was in a bad way at the turn of the Sixties, both financially and in terms of its product. The company lost hundreds of millions (adjusted) in the early and middle portion of the decade, when it invested in and then promptly canceled the Continental Division. Attempting a rebound, Lincoln dumped lots more cash into a new unibody platform that was exclusive to Lincoln models. 


The new lineup was on sale from 1958 to 1960 and was unfortunately introduced at the start of a sharp economic recession. However, even after the recession ended Lincoln’s gaudy and overworked styling caused customers to steer clear of Lincoln and purchase Cadillacs instead. Lincoln lost $60 million ($550 million adj.) more. 


1961 heralded the arrival of an all-Continental lineup, the Elwood Engel design that was instantly popular and saved the company. However, the new and streamlined (in all ways) Lincoln lineup spared no room for a Continental Mark series. The Mark slumbered until 1968.

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Rare Rides Icons, The Nissan Maxima Story (Part II)
We return to our historical coverage of the Nissan Maxima today, as the model has a set execution date that will see its transition to Abandoned History stat…
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Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part IV)

In our last edition of Abandoned History, we found ourselves in the earliest days of Edsel sales in 1958. The new company offered a full lineup of four sedan-based models and three different wagons. But because Edsel failed so spectacularly, 1958 was the only year it had a broad product offering. Four of seven models were eliminated before the company’s second model year.


Last time we covered the cheapest of the one-offs, the Pacer. Its near entry-level status confused customers as it wasn’t exactly a cheap vehicle at $2,700 ($27,973 adj.) before options like a heater or radio. Pacer was also based on a Ford, but priced more like a Mercury. Still, the Pacer found 19,057 customers in its only year; many more than the upmarket Citation found during its outing.  

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Rare Rides Icons: The History of Kia's Larger and Full-size Sedans (Part XI)

Kia’s second attempt at a K7 (Cadenza in North America) arrived at a time when the company fully embraced a styling language of its own. More upscale and nicer to look at than the derivative generation of 2010 to 2016, the new Cadenza debuted in all global markets for 2017. Kia was hopeful the second Cadenza would sell better than the first one, particularly in North America. Any predictions on how that went?

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Rare Rides Personas: Powel Crosley Junior, Tiny Cars, Radio, and Baseball (Part II)

We return today to our coverage of the life and times of Powel Crosley Junior, the first subject in our new Rare Rides Personas series. Born in Cincinnati in 1886, Crosley was the son of a lawyer and the eldest of four. From an early age, he showed adeptness at engineering and technology but lacked an interest in the classroom learning behind it. 


He and his brother Lewis built their first car - an EV wagon - at ages 12 and 10 to win a bet with their father. It was the first of many car ventures for Crosley, who was completely fascinated with the up-and-coming automobile. By age 21 he was raising funds to start a car company. 

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Rare Rides Icons: Lamborghini's Front-Engine Grand Touring Coupes (Part VII)

When we last left Lamborghini’s front-engine coupe timeline, Ferruccio Lamborghini found himself about out of time to designate a replacement for the 400GT 2+2. Touring’s Flying Star II two-seat shooting brake was radical and possessed neither the restrained GT styling Mr. Lamborghini desired, nor the full four-place capacity. The company turned to Bertone and design legend Marcelo Gandini, who proposed the four-seat Marzal. 


The Marzal’s design was as radical as the Flying Star if not more, and had gullwing doors and an interior filled with silver textile. After it debuted Ferruccio remarked how the Marzal was just a fun design exercise and was not intended to be a production car. Whether that statement was actually true remains unclear, but seems unlikely given the events that occurred post-Marzal. Lamborghini needed a real production design, and fast.

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Rare Rides Icons, The Nissan Maxima Story (Part I)

With the recent and not surprising news of the Nissan Maxima’s planned demise in 2023, it’s time for a Rare Rides retrospective on a nameplate that was once lauded as one of the best sporty sedans on the market. From its origins as a rear-drive Datsun to the eighth generation that’s a shadow of its former self, the Maxima persisted with its unique value proposition: That it was a step up from the standard Japanese family sedan. Our story begins in Japan, with the Bluebird range.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XI)

We resume our Mark series coverage in the 1960 model year, which happened to be a last-of for several reasons. It was the last of the unibody Lincoln lineup that debuted in 1958, the Continental Mark line of models, and for Lincoln’s model naming scheme as a whole. We covered the visual edits in our last entry; a return to some of the garishness of 1958 that Elwood Engel tried to tone down in 1959. With the additional gingerbread hanging off of every possible surface of the Mark V Continentals for 1960, the lineup grew larger in every direction and heavier than ever before.

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Rare Rides: The 1996 Toyota Classic, Truck-based Throwback

Today’s Rare Ride is brought to you by a Tweet that featured today’s subject and was the exact moment your author became aware of its existence. Released in the Nineties prior to the American retro styling craze, the Classic was a limited edition sedan sold only to Japanese customers. Curious yet?

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Rare Rides Icons: The History of Stutz, Stop and Go Fast (Part XVIII)


We return to our historical Stutz coverage once more today and continue reveling in the four-door sides the neoclassical entity offered alongside the Blackhawk, its sole entree. In our past two installments, we covered the first two sedans offered by Stutz, the Duplex and the IV-Porte.


While the Duplex was a one-off and based on either a Cadillac Fleetwood or a Pontiac Grand Prix (it’s unclear), the IV-Porte traced its lineage very clearly to the B-body Pontiac Bonneville. Offered from 1979 to 1981, the IV-Porte found around 50 customers for its GM-adjacent and gold-plated styling. At the time of the Bonneville’s demise, Stutz was happy with the decent sales clip of the IV-Porte and was not about to go without a sedan offering. Enter Victoria.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XLV)
Rare Rides Personas: Powel Crosley Junior, Tiny Cars, Radio, and Baseball (Part I)

Welcome to a new series in the Rare Rides universe, where we’ll spend some digital ink considering the humans behind the automobile experience. This series will focus on the life and times of the industrialists, inventors, engineers, tycoons, and the like who decided to devote a portion of their life to the automobile, whether intentional, accidental, or against their will. Ideally, we’ll proceed with personas first, and then cover their automobiles in a Rare Rides or Icons series.

Our first Rare Rides Personas subject is Powel Crosley Jr., a well-known native of your author’s present city, Cincinnati, Ohio. Commenter Jeff S suggested some Crosley coverage back in May, and here we are a couple of months later with the launch of an all-new series. Onward, to Crosley!

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Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part III)


Ford conducted a lot of marketing research for its Edsel brand and was assured by many well-educated MBA types that its new lineup would be hugely successful. The research scientists said the unique styling and features Edsel offered would appeal to a broad cross-section of the American populace. After a television musical debut in the fall of 1957, Edsels were shipped to dealers where they remained under wraps until it was time for the ‘58 model year. 


Crazy styling aside, Edsel’s arrival caused some immediate brand confusion in relation to Mercury, and in more limited circumstances, Ford. Much of said confusion occurred in the company’s debut year when Edsel spread the “lots of new models” sauce a little too thin. We start at the brand’s second most basic offering: Pacer.

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Rare Rides Icons: Lamborghini's Front-Engine Grand Touring Coupes (Part VI)


We pick up our Lamborghini front-engine grand touring coverage at a time of design disappointments. Though the exotic Miura gave the company instant notoriety as it simultaneously created the super car class, the company’s other model was due for replacement. A more traditional looking two-door, the 400GT 2+2 was an edit of the 400GT Interim (2+1), which was itself an engine upgrade on the 350GT, the company’s first production car.


Ferruccio Lamborghini anticipated the need for a new design, and went in search of a 400GT replacement around the time it entered production in 1966. Lamborghini turned first to Carrozzeria Touring. But even though they penned the 350GT and 400GT designs, their two-seat shooting brake suggestion, Flying Star II, was not to Lamborghini’s taste.


In fact it was sort of like Touring didn’t read the prompt. An abandoned race car design called the 400GT Monza from Neri & Bonacini was also presented as an option. The firm built Lamborghini’s tube frames a few years before, but that didn’t lend them enough goodwill at Lamborghini to get their design accepted. Time for take three!

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part X)


We resume our tale of the Mark series cars today, during a period of recovery for Lincoln and their Continental lineup. The introduction of all-new unibody Lincolns in 1958 saw questionable over-the-top styling debut right at the start of a sharp recession. Most people didn't enjoy the looks of the new Mark III. Lincoln toned down the glitz for the '59 models, with better-integrated styling cues here, and less bulbous sheet metal there.


A new naming scheme arrived in 1959, Mark IV Continental, as Continental became a version of Mark. At the same time, Ford attempted to take the Continental upscale via the introduction of the more spacious (but not longer outside) Mark IV Continental Town Car and Limousine.


With a better US economy, Lincoln improved its sales figures considerably in 1959. However, the portion of those sales that were Continental models dropped by almost 12 percent. However, given all the millions Ford poured into its new Lincoln models it was not prepared to ditch them after just two years. There was a third year of the unibody Mark, with the highest series number yet: V.

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉