#ToyotaSienna

A long ways from the 1.1 million minivans sold in 2005, U.S. sales of sliding-door people carriers are on track to rise to a nine-year high of more than 600,000 units in calendar year 2016.

Through the first eight months of 2016, year-over-year minivan volume is up 19 percent in the United States, though an industry-wide slowdown stalled the minivan sector’s expansion in August.

More than a year after a plant shutdown in Windsor, Ontario, enabled retooling for a new generation of Chrysler MPV product — and severely cut into fleet sales — Fiat Chrysler Automobiles currently owns 45 percent of the American minivan market, up from 33 percent in the first eight months of 2015.

A portion of the credit for FCA’s resurgence belongs to the all-new Chrysler Pacifica, a direct Town & Country replacement that we’re testing this week. After forming only 25 percent of Chrysler brand sales at this stage of 2015, minivans are suddenly responsible for half of all volume at the fading Pentastar brand.

In keeping with my current life stage, a bunch of my friends own minivans. Three of my four siblings have each owned multiple minivans. I own a minivan.

And this week, the test vehicle at GCBC Towers is this FCA Canada-supplied 2017 Chrysler Pacifica Limited, with a not-at-all limited array of options. As-tested, U.S. market pricing for this Pacifica climbs just beyond the $50K marker to $50,270.

Honda Odysseys top out below $46,000; Toyota Siennas below $49,000. FCA, however, wants the new Pacifica — which adopts the name of a failed crossover that died eight years ago — to be perceived as the automaker’s premium player. Buyers who want a value-oriented FCA van continue to have the Dodge Grand Caravan as an option, at least for the time being.

But we wonder if it’s a tenable position in the long-term; if, when FCA’s Windsor, Ontario assembly plant finishes its Grand Caravan run, the Chrysler brand can maintain the automaker’s longstanding dominance in the minivan sector.

TTAC Commentator MatadorX writes:

Sajeev,

I am hoping you and your readership can give me some guidance as to how far to take a vehicle overhaul: mild insanity or full on broke?

The vehicle in question is a 1998 Toyota Sienna XLE.

Not since January of last year had the Honda Odyssey finished a month as America’s top-selling minivan. Indeed, not since October of last year had the Toyota Sienna not been America’s best-selling minivan.

But in July 2015, Odyssey sales jumped 18 percent, year-over-year, enough to overtake the Sienna on a monthly basis.

Minivans accounted for only 2.7% of the U.S. auto industry’s new vehicle volume in March 2015, a sharp drop from the 3.5% achieved by the category one year earlier.

First-quarter sales of minivans in 2015 were down 12%, and the segment’s share of the industry’s new vehicle volume tumbled to 2.8% from 3.4% in the first-quarter of 2014, a period in which total minivan volume had risen 5%, year-over-year.

Two key factors are at play in the minivan segment’s U.S. decline in early 2015. Primarily, a retooling of the Fiat Chrysler Automobiles plant in Windsor, Ontario, is disrupting the sale of the two vans that led the category at this time a year ago and throughout the 2014 calendar year.

America’s minivan segment generated only 3.4% of the U.S. auto industry’s new vehicle volume in 2014, down from 5.2% in 2007.

Why do automakers bother? Consider Toyota as an example. Sienna sales in 2014 rose to their highest level since 2007, but instead of accounting for slightly less than 17% of all U.S. minivan sales, the Sienna’s market share climbed to 22.4%, and to 25% over the last three months.

• USD As-Tested Price: $47,495

• Horsepower: 266 @ 6200 rpm

• Torque: 245 @ 4700 rpm

• EPA City/Hwy Fuel Economy: 16/23 mpg

The party doesn’t have as many attendees as it did a decade ago, but the music is still playing. And because so many of the B-list guests gave up, it’s much easier for the remaining characters to be big, big stars.

The Toyota Sienna was America’s best-selling minivan during the month of July 2014, although Chrysler’s minivan duo combined to own a far greater portion of the market.

44.8% of all July minivan sales went Chrysler and Dodge’s way, up from 38.1% a year ago. The Grand Caravan/Town & Country twins rank first and second in the minivan category through the first seven months of 2014 and have jointly increased their market share to 49% from 43.6% during the same period last year.

Toyota’s updated Sienna isn’t going to set any hearts ablaze -or convince TTAC readers of its supremacy vis a vis our beloved Chrysler minivans – but it does have one feature so compelling that I am going to get one from the press fleet just to sample it.

Rachel Drummond is the Swagger Wagon mom, and I think she’s as cute as the proverbial button. Sorry. I really do. Her Sienna SE, on the other hand, doesn’t do much for me. It’s expensive, it’s not all that roomy, it doesn’t tow worth a darn, and it’s a Toyota minivan..

I only have one child, but that child might one day decide to try karting and/or some other van-friendly activity. This being Econoline Appreciation Weekend, I wonder if perhaps we can’t cook up a right-wheel-drive alternative to the ol’ Swagger Wagon. Say it with me: “I got the pride in my ride…”