#SuperchargerNetwork

Until now, Tesla’s growing network of Supercharger stations was generally aimed at the long-distance crowd. If a (very) premium-priced sedan can’t make the five-hour trip to your sister’s house for Thanksgiving, well, second thoughts might crop up about that purchase.

To accomplish the goal of Tesla proliferation, much of the automaker’s fast-charge network sprouted up in locales convenient for travellers. Places like Holiday Inn Express parking lots, restaurants, visitor centers, and Macadoodles Fine Wine & Spirits in Springfield, Missouri. In the Midwest, hungry travellers can hop off the Interstate and charge up at Meijer while shopping for juice boxes and potato wedges.

However, logic (and infrastructure) states that the majority of Tesla buyers, current and future, live in large cities and don’t leave town all that often. They’re also more likely live in condos with garages free of any plug-in points. Tesla’s latest round of Supercharger construction takes this into account, dropping the fast-charge stations directly where those urbanites inevitably show up once a week.

Chatty Tesla owners who compel their friends and family to consider buying a Model S or X are apparently behind the company’s U-Turn on paid Supercharger use.

At the beginning of the year, Tesla, in a bid to fund a doubling of its fast-charge network, withdrew a big perk from the purchase of one of its vehicles: free Supercharger use. No longer would new buyers be able to sail off in their new Tesla, confident in their ability to juice up at one of the 750-plus stations scattered across North America. Owners who purchased their vehicle prior to January 1st were grandfathered.

Supercharger hogs were also slapped with an “idling” fee, all in the hopes of freeing up space at the stations. While the pricing structure remains — new buyers receive 400 kWh of annual free charging with their purchase, after which a variable fee applies — there’s now a way to get unlimited free power.

A large part of Volkswagen’s emissions scandal penance involves a gargantuan investment into eco-centric technologies and the development of the United States’ electric vehicle infrastructure. The latter should come by way of its Electrify America subsidiary and four $500 million investments separated by four 30-month periods over the next 10 years.

We now know exactly how VW intends to roll out the green carpet with its court-mandated funding.

Tesla announced Friday that it will impose an additional fee of forty cents per minute on vehicles left idle in a Supercharger space for more than five minutes.

The new expense is apparently another attempt by the company to clamp down on the habitual misuse of its charging network. Since many Supercharging locations are literally parking spots and a Model S takes longer to “refuel” than a gas-powered car, it makes sense that Tesla drivers might wander off to search for coffee.

Tesla’s free Supercharger network was one of the best parts of being a Tesla owner. Free electricity and the lofty social status that comes with EV ownership? What’s not to like? Well, the the company just announced it’s about to make a “change to the economics of Supercharging.”

After issuing emails urging customers to stop hogging the network last year, Tesla has decided only to allow certain early adopters to make use of the fast-juicing power grid free of charge. Meanwhile, all customers purchasing vehicles after January 2017 will have to pay up.

Eager to find locations to expand its U.S. recharging network, Tesla Motors is busy seeking new partners, with fast food, gas stations and convenience stores being top of mind.

One of the chains Tesla is attempting to seduce is the jack-of-all-trades Sheetz, according to the Washington Post. With hundreds of locations in the mid-Atlantic region, Appalachia and Ohio, Sheetz — maker of the Shmuffinz breakfast sandwich — operates a gas bar, convenience store and fast food restaurant at its locations.

It’s the place to be, and Tesla wants a Supercharger on that property.

Tesla founder and CEO Elon Musk plans to turn off the free electricity taps at his company’s Supercharger stations for owners of the upcoming Model 3.

Musk made the announcement last night during a question and answer session at the company’s annual shareholders meeting.

Paying to use the Tesla-financed recharging network isn’t something the roughly 373,000 reservation holders want, but the decision comes down to basic economics, said Musk.