#Subaru

Warning: What you are about to read is NOT REAL. It is the product of the warped mind of your friendly neighborhood editorialist, Bark M., who wonders: What if automakers had to “draft” new products, just like the NBA does?

Talking Head #1: Greetings, and welcome to Detroit, the host city for the 2015 National Automakers Association Draft! Tonight, we’ll see the future of automakers unfold, as they get the chance to select a new model for their existing lineup.

Talking Head #2: That’s right, and the excitement has been building ever since the end of last model year. Some big questions will be answered this evening: What will Subaru do with their pick? Will Ford finally have a full-sized sedan worth talking about? And will FCA’s Sergio Marchionne finally find a trade partner for their spot in the draft?

TH1: Word has it that Sergio has been burning up the phone lines trying to find somebody to help him move out of the first round, but my sources say that he hasn’t had any takers so far. As you know, though, there’s invariably a surprise or two on NAA Draft Night!

Consumers in Japan will soon be able to purchase a new hybrid from Subaru, in the form of the Impreza Sport Hybrid.

Regulation. It dictates the majority of modern car design. Whether it be for pedestrian safety, crash worthiness, economies of scale, or fuel efficiency, the basic building blocks of modern cars are decided well before pencil is met with freshly-bleached paper (or, these days, before stylus meets tablet).

That last item – fuel efficiency – is as much a matter of aerodynamics as it is what’s under the hood, and aerodynamic efficiency isn’t just about fenders and trunk lids.

Which brings me to wheels – specifically, OEM wheels – and how absolutely ugly they’ve gotten the last few years.

Subaru has a problem, though it’s a problem many other automakers would love to have. The small Japanese automaker is growing at a rapid rate and it’s fully expected to run out of capacity to fulfill demand sooner rather than later. Most automakers would simply expand and flood the market with more units to feed the sales rush, but for Subaru it might mean becoming the opposite of the market position and perception they’ve taken years to cultivate.

As Bloomberg‘s Kyle Stock puts it, “Being small, though, is the reason Subaru has become such a big deal. With manufacturing capacity maxed out, it now has to decide what kind of company it wants to be.”

As rumors swirl about the eventual release of the BMW M3 Touring, Theophilus Chin has put a couple of renders together of Bavaria’s hot D-pillared automobile.

Here’s what happened overnight (and stories we’ve missed over the last few days).

As part of its effort to keep pets safe on the road, Subaru is funding crash tests of pet carriers and crates.

Fuji Heavy Industries announced it would increase production at its Lafayette, Ind. plant as Subaru hits its North American sales target five years early.

Subaru reported the brand’s 41st consecutive month of year-over-year U.S. sales improvement last month and in so doing produced the brand’s highest-volume April in the history of Subaru of America.

47,241 Subarus were sold in the United States last month, an 18% increase compared with April 2014. The 7,158-unit increase was powered by gains from the Forester, Outback, Legacy, XV Crosstrek, and the WRX/STi.

High-riders – the Forester, Outback, and XV – accounted for 71% of Subaru’s volume last month.

I don’t use the Miserable Econoboxes tag as much as I should, but I’m using it here fore shore, because you’d be hard-pressed to find a more genuinely punitive commuter appliance than the wretched Subaru Justy (the two-wheel-drive version, that is; the four-wheel-drive Justy, particularly when dressed in a weird early-90s paint color, is a lot of fun for mud/snow hoonage). As incredibly cheap, disposable subcompacts, just about all the 2WD Justys (Justies?) got scrapped at least a decade ago, so I don’t see many in wrecking yards now. Here’s one!

95% Subaru, 5% Saab…100% Awesome?

Adam writes:

Hello Sajeev, I have a classic “keep it or sell it” question for you and the greater TTAC audience.

The BRZ of a few enthusiasts’ dreams, the Subaru STI Performance Concept was revealed at the 2015 New York Auto Show.

In our first installment, we focused on Daimler, Mazda, and the Volkswagen Group. Today, we’ll focus on BMW/Mini, Subaru, and Hyundai/Kia. But first, let me address a couple of the comments about the cars the B&B said I got wrong:

• I stand by my comments about the Golf. One commenter said the Golf was just the “GTI with less power, and less handling ability.” Well, duh. That’s like saying the Focus and Fiesta are the same cars as the FoST and the FiST, but with less power, and less handling ability. The power and the handling ability are what make the GTI special. Granted, the VW dealer network is wretched, so one can excuse the poor sales numbers of the Golf overall, but the Golf is actually outsold by the GTI. I can’t think of another example of a higher-cost, performance variant of a car outselling the base model—even the base Impreza, which I virtually never notice out in the wild, outsells the WRX and STI 2:1.
• I don’t think the C-Class is a bad car at all—I just think it’s fighting an uphill battle against the 3-Series. That being said, I definitely need to get some seat time in the new C-Class, as Mercedes has yet to deliver a press vehicle to my front door. Any readers who have one and would like to have it reviewed, let us know and I’ll get to you.

That being said, I continue to welcome your comments and dissenting opinions. Now, let’s move on.

The state of Indiana has just signed a new bill ostensibly designed to safeguard “religious freedom”. Those opposed to it claim that it will lead to discrimination against LGBT individuals. So what does this mean for Subaru?

Could there be a Subaru Grand Outback in the future? That’s what the automaker is considering for its seven-passenger crossover due in showrooms in 2017.

Those of you who regularly read Bark’s Bites (Hi, Mom!) may remember my tale of acquiring a friend’s 1996 Subaru Legacy Wagon. I posted that article on August 29th, 2014.

On March 9th, 2015, the SuBaruth, as it came to be known, died.

Here is her story.