Today marks Part III and a conclusion to our series on the 2003 Studebaker XUV. We’ve covered the truck’s announcement and immediate lawsuit action from General Motors, who were not keen to let something so similar to the Hummer H2 enter production without a fight. We join the action post courtroom.
We introduced the Studebaker XUV in Part I of this series, a concept SUV for which Avanti Motors was immediately sued upon by GM upon its debut. Barred from producing any H2-esque vehicle, their chairman thought up a way to differentiate the XUV in the marketplace: Make it “feminine!”
In part five of our six-part series on the Studebaker Avanti, I mentioned a concept the company debuted in the early 2000s, the XUV. A Big Tough Truck styled almost-just-like the crazy popular Hummer H2, consumers weren’t the only party to take notice. Let’s talk lawsuit.
In the last installment of our Studebaker Avanti series, it seemed after four decades the Avanti was finally deceased. Stretched and pulled beyond recognition, the Avanti ended up as a Camaro and then a Mustang, and suddenly wrapped its Mexican production in 2006.
But there’s more!
In our last entry of the Studebaker Avanti series, things were at a low point. In the late Eighties, Avanti Motors Corporation was renamed AAC Inc., and the oft-edited Avanti coupe and convertible models were joined by a new luxury sedan. After the sedan failed to bring new customers to Youngstown-based AAC, operations shut down in 1991.
But after a few years, a familiar face returned to rescue Avanti.
We return with more Studebaker Avanti history today after the first three chapters brought us through the mid-Eighties and the first bankruptcy of the Avanti Motors Corporation. AMC built the Avanti as a standalone model since Studebaker ended its production in 1964.
We rejoin the action in a darkened room somewhere in South Bend, Indiana. A questionable new owner enters, stage left.
When we concluded last time it was the dawn of the Eighties, and that’s where we pick up today.
In Part I of the Avanti story (which received some great comments) we reviewed the coupe’s design and very short original production timeline at Studebaker. But the car was so unique and so modern that two enterprising Studebaker dealers knew they couldn’t let Avanti die after just two years.
Today we take a walk through the next couple of decades, as the Avanti strayed further and further from its true self, ravaged by the passage of time.
Today’s Rare Ride is a design legend that was built for a very short while by Studebaker in South Bend, Indiana. One of those cars which just wouldn’t die, its two-year history of original manufacture was followed by about 43 years of sporadic independent production.
Onward, to Avanti!
Sometimes car companies have radical ideas that don’t really pan out when it comes time to persuade consumers to part with their money. Today’s Studebaker Wagonaire is such a vehicle. It falls into the unique convertible-wagon-truck grouping, in which the only other member is a GMC Envoy from 40 years later.
Some cars don’t die when they are discontinued. The tooling and intellectual property associated with those models are sometimes sold to automakers in the developing world. It’s not a new phenomenon. That’s more or less how the world got the Yugo. Fiat offloaded some of their aging gear to the then Eastern Bloc.
Fiat now owns Chrysler and the corporate entity known as FCA has announced that 2017 will be the final model year for the Viper. As part of his rapprochement with Iran, Pres. Obama’s administration has been encouraging American firms to do trade with that country, but I doubt that we’ll see a Khodro Viper anytime soon, or ever. However, if FCA head Sergio Marchionne was indeed willing to sell, I think it would be possible for a well-financed individual or a small group of dealers to keep the Viper alive here in America.
I believe it because something like that has happened before.
Left to right: Augie Duesenberg, Ab Jenkins (seated in Mormon Meteor), Harvey Firestone, Unknown
Does the name Ab Jenkins mean anything to you? He was once famous as the fastest man on land. What about the name Bonneville? If you’re a car enthusiast, you might associate it with Pontiac, as Bonneville was the nameplate of the now-deceased brand’s flagship sedan. Alternatively, you might think of the Bonneville Salt Flats, where many land-speed records have been set.
As a matter of fact, if you know the name Bonneville in either of those cases, it’s likely due to the efforts of Ab Jenkins, with supporting roles played by Augie Duesenberg and Herb Newport.
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- Michael In your research you may have found that after 2024 this model will no longer be part of MINI lineup. I wish you would have driven JCW version. Over an additional 100hp. With launch control it will go 0 to 60 in about 4.6 seconds. Outstanding car.
- RHD A hybrid small pickup is a no-brainer. Let's go, already! Price it reasonably and every one will fly off of the lot.
- RHD This is a $3,500 car (assuming you can get a good junkyard transmission and install it yourself) that, once back in usable condition, will be worth about $1,000. Hopefully the guy that spray-painted the wheels black didn't attempt to rebuild the engine himself. That would make it a $5,500 car that's worth $1,000.
- CEastwood They should , but they won't being fearful of losing those sales of near 30 grand base Tacomas . People thought Hyundai could do this then they did it at laughably expensive prices . And try to get a base Maverick at advertised prices . Go ahead I dare you .
- Jpurcha Nice. I had bought one from my dad's friend for my first car. University/model airplane hauler.