#Skoda

Nothing stirs up enthusiasts and cynics quite like the potential launch of a new brand in the United States. Over the past several years, we’ve reported on the motions being made by established European players eager for a thin wedge of the country’s huge car-buying pie — players like PSA group, which is now in the early days of a decade-long return to the U.S. marketplace.

Less exciting, especially considering the level of zeal expressed for quirky French cars, is the rumored emergence of the Skoda brand on this side of the Atlantic. Once a lesser player in the Volkswagen Group fold, the Czech automaker is enjoying huge sales increases. There’s a diverse lineup of vehicles, including a seemingly made-for-America SUV, the Kodiaq. The brand even filed trademark applications for model names.

So, should we expect a go-ahead decision in the months ahead, like the brand’s leadership hinted at last year? Nope. Skoda has better things to do.

Earlier this week, we brought you a Rare Ride straight from the Eastern Block. The Skoda 120 was Czechoslovakia’s answer to the middle-market family sedan. Today we keep it Communist and look at Russia’s answer to the decadent and capitalistic Jeep Wrangler and Land Rover Defender, the UAZ-469.

This four-by-four can really do some work.

Imagine for a second you’re living in Canada in the mid-‘80s. The Edmonton Oilers have brought the Stanley Cup back to Canada for the first time since 1979, and it’ll stay in the Great White North until the next decade. A broad-chinned lawyer was just given a landslide victory to lead the country and the Tunagate scandal meant one could no longer enjoy tasty canned fish for supper.

That Detroit barge in the driveway is looking a bit haggard now, especially with the copious amounts of salt being dumped on the road every winter. Sure, we’re in the go-go ‘80s, but who wants to blow all that dough they’re charging for Hondas and Toyotas? A couple of new dealerships have set up shop in town, filled with cheap Eastern Bloc and Korean cars. But which one will you choose?

Volkswagen AG’s Škoda subsidiary claims it’s interested in bringing the value-packed Czech brand to the U.S., even going as far as copyrighting model names, but the powers that be in Wolfsburg couldn’t hate the idea more.

According to comments published by Automobile Magazine, Volkswagen execs want nothing to do with the idea of a stateside Škoda. It looks like the surging brand’s parent company is prepared to kill the dream for good.

You want a Škoda Kodiaq. Your neighbor wants a Škoda Kodiaq. I want a Škoda Kodiaq. Naturally, we all want Škoda Kodiaqs, because the grass is always greener on the other side.

But what if the Kodiaq wasn’t only available on the other side of the Atlantic? What if persistent talk of a potential North American Škoda return resulted in a Kodiaq on sale at a dealer near you? How inexpensive would the Kodiaq need to be in order for your persistent desire for unobtanium turn in to a real purchasing decision?

Škoda would likely charge in the neighborhood of USD $24,995 if the Kodiaq, set to go on sale across the pond in April 2017, made its way to the United States.

North American motorists with a hunger for foreign badges will have to wait a little longer for a yes/no answer from Škoda.

The Czech subsidiary of Volkswagen Group will make up its mind on a possible entry into the North American market by next year, CEO Bernhard Maier said to German newspaper Handelsblatt (via Wards Auto).

The hints keep piling up that the Škoda brand could one day arrive on our shores.

Volkswagen Group’s Czech subsidiary keeps dropping clues that it wants to enter the U.S. market, but the surging automaker’s CEO recently added his own voice to the rumor mill, according to Autocar. Company head Bernhard Maier said if the automaker does head to America, it already has the vehicle U.S. buyers want.

Czech vehicle names and badging are piling up at the U.S. Patent and Trademark Office, adding fuel to the rumors of a stateside Škoda launch.

On July 14, Škoda Auto filed a trademark application for VRS, which is the performance variant of the brand’s Octavia lineup. If the Czechs do invade the American marketplace, they might bring something fun with them.

There’s been much talk lately about the possibility of Czech automaker Škoda entering the American market, spurred by news of the brand trademarking some model names in the USA.

The idea is that Škoda could complement or even replace Volkswagen on American soil with its larger, cheaper cars. But can it make sense? Can Škoda offer something that VW can’t? Is it better suited to American tastes? And, is it cheap enough? Let’s look at all these question with the eyes of someone who’s familiar both with Škodas and with American cars and consumer tastes.

America — would you buy a modern Škoda?

According to AutoGuide, Škoda submitted four separate trademark applications for “Skoda Superb”, “Superb”, “Octavia”, and “Yeti” with the United States Patent and Trademark Office (USPTO) on May 24 and May 25, 2016. USPTO has yet to publish them for opposition.

While this is nothing new for Škoda (the company has continually filed trademarks in America since the 1920s), it’s worth noting what the company applied to trademark compared to what it usually trademarks.

Call it a friendly occupation.

The Czech Škoda brand chose a tough-sounding name for its upcoming Kodiaq SUV, but the Alaskan town (and bear, and island) that inspired its name was left with one “k” too many.

Something had to change. So, the townsfolk went to work bringing the two names into line for one day only, as Škoda’s cameras rolled.

Volkswagen’s slow roll-out of fixes for recalled diesel vehicles in Europe has hit a snag.

Authorities in Europe have put the brakes on a series of Volkswagen recalls after greater fuel consumption was allegedly recorded in models that have undergone the diesel emissions fix, Automotive News Europe is reporting.

Reports say that fuel economy suffered after the fix, forcing Germany’s Federal Motor Transport Authority (KBA) to halt the repairs of 2.0-liter Volkswagen, Audi and Skoda models.

Volkswagen will officially recall all of its illegally polluting diesel engines in Germany, German newspaper Die Welt reported Monday (via Reuters), the first step in a wave of recalls to fix 11 million cars worldwide.

Roughly 2.5 million cars in Germany will be recalled — 1.5 million Volkswagens, 500,000 Audi and 500,000 Skoda- and Seat-branded cars — with work beginning in January. Last week, t he German transportation authority approved Volkswagen’s fix for 1.6-liter cars, which included an “air calming” pipe ahead of the intake’s air sensor. The company’s 1.2- and 2-liter cars may only need software fixes.

Officials from the U.S. Environmental Protection Agency and the California Air Resources Board will review Volkswagen’s proposal submitted earlier this month for fixing 482,000 cars in the U.S. It’s unclear what those fixes may be. During congressional testimony in October, Volkswagen of America chief Michael Horn said it would be a combination of hardware and software fixes.