#Sedan

Calling out one’s prediction for Mitsubishi’s demise is an easy activity that requires one to put little at stake. With a stale product lineup, sagging sales and nothing on the horizon save for a B-Segment hatchback, Mitsubishi’s future looks bleak. But that’s not the main reason why I am pessimistic about the brand’s future in America.

Whenever I talk to car shoppers, the Mazda6 comes up. No, it’s not because people are confused if it’s a “Mazda 6” or a “Mazda6” or a “Mazda Mazda6.” Although, it does top the Land Rover Range Rover Sport Autobiography for the strangest name on the market. (I prefer to call it a Mazda6.) The reason Mazda’s mid-sized sedan comes up, is because it seems to be a car often shopped, but rarely purchased. In June, it scored 14th in sales for the segment. Surprised? I was. Even the Chrysler 200 and Dodge Avenger (9th and 12th place) outsold it by a wide margin. The low sales numbers piqued my interest enough that I hit Mazda up for a cherry red model to see why.

When Kia started selling the ’94 Sephia in America, nobody was worried. Not the American car companies still adjusting to the market share lost to the Japanese competition, and not the Japanese who used cheap and reliable cars to take the market share in the first place. The laissez-faire attitude to the Korean upstart was understandable, the Sephia was a truly horrible car. In 1997 Kia filed for bankruptcy protection and the big boys patted themselves on their back for not worrying about the Asian upstart. When another unremarkable Korean company purchased 51% of Kia, nobody cared. They should have.

Like Dizzy Gillespie’s cheeks playing trumpet vs. at rest, cars are bigger in every direction compared to their predecessors. Perhaps you’ve seen a 1980s Honda Accord in front of the latest platform. Or perhaps an old/new Chevy Silverado. But what about a copiously large Cadillac, like the one made (somewhat) famous in a Moby music video?

What happens when you put that machine, an unrivaled King of The 1970s, against a pair of modern land barges? You already know, but go ahead and click to see anyway.

It doesn’t take a genius to figure out which of the Jaguar Land Rover partnership is the breadwinner. People cannot get enough Evoques, LR4s and Range Rovers, even though the competition can do pretty much everything else in a more competent fashion, for less money. But at least Land Rover stands for something.

Youth is apparently wasted on the young, but there are some days where I do feel old. Flat feet and many attempts at athletic endeavors have left me with the knees of someone twice my age, while genetics has caused my hairline to retreat like Philippe Pétain in the face of the German onslaught. I would be more easily at peace with this if I had some of the context and erudition that came along with age and maturity, but not even erudition can act as a substitute for the kind of knowledge that can only be earned through experience and acquired over time.

Pop quiz:

1. What segment sells in strong volumes in America?
2. What segment is considered poison by American consumers?
3. Why is Mitsubishi neglecting a popular segment while focusing on an unpopular one?

A few weeks ago, I posted an article entitled “ Cars That Look Good But Aren’t.” I thought this was a particularly brilliant piece of writing, primarily because virtually every word was spelled correctly. After finishing it, I patted myself on the back and said “Good job, Doug.” Then I got in my Nissan Cube and shielded my face from passersby.

But it wasn’t long before the hate mail started coming in.

The first hate mail came from my mother, as per usual, who wrote: “Does this mean you still don’t have a real job? Also, why are you making fun of the Infiniti G20?” Mom wasn’t alone in her criticism. Minutes later, responses started pouring in from the Best and Brightest, who – once known for their love of the Panther platform – have apparently felt the effects of rising gas prices and decided to instead stand behind the similarly outdated Infiniti G20.

There’s a “problem” with the modern performance variant: they are too easy to review. You see, dropping a high-horsepower V8 into anything makes it good. Take the last generation Chrysler 300 SRT8. It’s interior was made from plastics rejected by Lego and Rubbermaid and you’d be hard pressed to tell it apart from the $9.99 rent-a-car special. The big difference with the SRT versions was that Chrysler stuffed a 425HP 6.1L V8 under the hood and a set of pipes that made the 300 sound like sex. The uncomfortable seats, crappy dash plastics and 1990s stereo were distant memories. If Chrysler had managed to fit the same V8 into the Sebring, it would have been the best convertible ever. This time is different. Before the 2013 300 SRT8 arrived, I decided I would not be seduced by Chrysler’s larger, meaner, sexier, more powerful 6.4L engine and review it like any other car. Can that be done?

The Avalon has been something of a caricature since it wafted on stage in 1994. The stretched Camry was low on soul, devoid of style and soft of spring. In short, it was the Buick that wouldn’t leave you stranded. Since then Toyota has struggled to divine a mission for their full size sedan, a problem complicated by the re-invigoration of the large sedan market by the American brands. In hopes of resurrecting sales numbers, which have slid to 25% of their 2000 year shipments, Toyota has injected something hitherto unseen in an Avalon: style. Is it enough?

The upcoming Shanghai auto show is expected to be similar to the Geneva Auto Salon in that crossovers, particularly those from premium brands, will be some of the most anticipated reveals at the show. Buyers in global markets can get enough of them, and that situation is no different at home, where the small premium SUV segment is growing much faster than the equivalent sedan segment.

In 1995, Subaru rolled out the Outback, which was tremendously successful at fooling New Englanders into believing that they were driving an SUV. Seriously: Subaru took a Legacy wagon, raised it an inch, painted the bottom part gold, and – for the first time in its history – became incredibly popular, even among people who don’t consider “granola” acceptable for a restaurant menu. (Let the record reflect I have now completed an entire paragraph about Subaru without making a lesbian joke.)

In 1998, the Subaru Outback range added a sedan model, called the “SUS” for “Sport Utility Sedan.” Unfortunately, the presence of a trunk meant New Englanders were no longer fooled, though some people from Colorado apparently were. Nonetheless, sales were dismal no matter how many times Subaru tried to remind shoppers that driving on a dirt road doesn’t mean you need to carry a lot of stuff. Eventually, they gave up and cancelled the Outback sedan, then redesigned the wagon to compete with a milk truck. (Seriously, why is it so big?)

You won’t see them at the 2013 New York Auto Show, but Audi took the wraps off the MQB-based A3 and S3 for North America at a private event today.