The State Of America's Pickup Truck Market: 2020 Q3

Better than 16 percent of the new vehicles sold in the United States in the third quarter of 2020 were full-size pickup trucks, an increase created by relatively steady truck sales in an unsteady world.

And who’s to thank? Ford, primarily.

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The Six Vehicles That Wildly Outdid Reasonable Sales Expectations in America in August 2020

Gauging economic health during the latter stages of 2020 is proving remarkably challenging. On the one hand, there’s grievous unemployment caused by COVID-19 shutdowns; on the other hand, bicycle sales are booming and backyard pool installations skyrocketed. Contrast the fact that the Dow Jones isn’t far from its six-month high with a 32 percent U.S. GDP loss in Q2.

The same sort of diametrically opposed outcomes are visible in the U.S. auto industry, as well. Only a handful of automakers still report monthly sales figures – Honda, Hyundai, Kia, Mazda, Subaru, Toyota, Volvo – yet within those brands there were remarkably different results coming out as we exit the summer. We wanted to find the vehicles that destroyed reasonable recovery rates in August with significant year-over-year improvements. But we didn’t expect them all to originate from the same two automakers.

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More Dealer Drama From Cadillac and the China Connection [Updated: Cadillac Responds]

Cadillac told U.S. and Chinese dealers they will each need to invest at least $200,000 on electric vehicle chargers and staff training to continue selling the brand’s products after 2022. The message was communicated to dealerships on Wednesday via video messages from Rory Harvey, the luxury brand’s vice president of sales, service and marketing. Cadillac is moving on electrification (seriously this time) and plans to launch the Lyriq EV within the next two years, with more battery-driven models to follow. Update: Cadillac PR has responded, saying that what was communicated yesterday is for U.S. dealers only.

The brand says dealers must be ready for the transition, giving us flashbacks to Project Pinnacle — the Johan de Nysschen strategy that forced stores to spend money to provide a more premium sales experience that differentiated Cadillac as special. At the time of its implementation, many dealers wondered why they should bother taking on more overhead under the assumption that they’ll make extra money over time. While luxury-specific outlets don’t have much choice in the matter, those selling GM’s other brands in conjunction with Cadillac seem to be substantially less eager to implement the changes.

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LAPD's Green Fleet Goes Back On Sale

In 2014, Mayor Eric Garcetti wanted to show Los Angeles that he would take an active role in spearheading “environmental justice,” announcing several initiatives to combat the city’s notorious air pollution.

One of those efforts involved transitioning government-owned fleets towards battery power and hybridization. By the following year, the LAPD announced it was ready to consider contracts with various automakers ready to help provide the non-emergency administrative unit (which was new at the time) with a fleet of environmentally friendly vehicles.

BMW ultimately won out, resulting in a fleet of i3 hatchbacks — some of which were painted and given lights for traffic enforcement duties or other light police work (e.g. community outreach). The leasing agreement kicked off in 2016 and ultimately cost taxpayers over $10,200,000 when combined with the charging infrastructure that had to be installed to support them. But the department and the mayor started taking heat after the public learned the vehicles were hardly ever used for police business, resulting in a minor scandal.

Notifying the world that the program seems to have been a massive waste of resources didn’t change anything, however. Most vehicles saw little use through 2019 and many are now being sold by the dealership that initially leased them to the LAPD.

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Cash for Clunkers: Spanish Citizens Roll Out a Very Different Kind of Program

It’s not so much a program as it is a trend. In Spain, which is currently enduring a second blow from a very resilient coronavirus, people are shunning public transit like their life depends on it. It very well could.

What to do? Simple — search classifieds and backyard sheds for any old heap that’s still roadworthy and drive the hell out of it.

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As Pickups Grow in Popularity in China, GM Eyes a Major Role

The General Motors name might be synonymous with SUVs and pickups in North America, especially after the automaker’s recent passenger car cull, but the Chinese market mostly associates it with SUVs and a bevy of cars. GM apparently wants that to change.

Government documents reveal The General is interested in getting the go-ahead for a Chinese-market pickup.

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Glass Half Full: Subaru's Halfhearted Sales Celebration in a Time of COVID

It hasn’t been a normal year, and all the plans you and I and even Subaru had for 2020 have more or less fallen flat. This year will not see the Japanese automaker grow its volume over 2019 levels. Targets set in the Before Times will not be met.

So why worry? Celebrate what you got.

That’s what Subaru did after tabulating its August sales tally, noting that the figure — representing a year-over-year loss of 17 percent — was actually its best showing so far this year. And once again, Subaru brass north of the border didn’t have to pretend.

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Volkswagen Reportedly Allows Passat to Live

When we last checked in on the Volkswagen Passat, the manufacturer was rumored to be considering removing the model from its production lineup. Jetta’s bigger brother failed to garner much attention after its last update, and it just so happens to exist within a vehicle segment that has has seen far better days. Combine that with VW heaping added importance on a lineup of fresh new EVs, and there was good reason to think the family sedan was living on borrowed time.

Despite some company brass eager to kill off the model, it has been decided that the Passat will stick with us a while longer. Autocar recently reported the car has been approved for another generation, expecting it to launch in Europe in 2023.

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Report: Sun to Set on Mini Cooper Drop-top

Going topless is becoming increasingly difficult for new car buyers. Soon, the only convertibles on the North American market will be dedicated sports cars, and there’ll be precious few of those, too.

This depressing statement stems from a report that claims the next-generation Mini Cooper will say goodbye to its convertible variant, leaving the brand with far less whimsy than before.

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U.S. Subcompact Car Market Share Fell by Half Since 2016; Subcompact Crossover Segment Tripled Since 2013

No Yaris. No Fiesta. No Sonic. No Mazda2. No Fit.

America’s subcompact car segment is decimated. According to Tyson Jominy, the vice president of data and analytics at J.D. Power, 40 percent of last year’s subcompact sales are gone. Jominy doesn’t mean “fewer sales.” He means that the nameplates responsible for 40 percent of the sales are gone.

And is it any wonder? As recently as 2014, subcompact cars produced 3.8 percent of all U.S. auto sales. Collectively, the few remaining subcompact cars now account for just 1.4 percent of the American light vehicle market.

At the current rate of decline, fewer than 1 percent of the vehicles sold in America in 2022 will be subcompact cars. But we all know the current rate of decline is hardly an accurate harbinger. If subcompacts own 1 percent of the market in 2021, we’d be surprised.

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Next-generation Ford Mustang in It for the Long Haul

Ford’s pony car has typically made the most out of its platforms, eking out the maximum amount of longevity and profit before moving on to wholly new underpinnings. The Fox-body era saw that tradition taken to extremes.

Come 2022, the Mustang will don a new wardrobe, and Ford expects it to stick around for quite some time.

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Hyundai's 2021 Veloster Comes in Three Flavors, but North of the Border, It's a Very Different Story

The Hyundai Veloster remains an automotive oddity in a vehicle landscape rapidly shunning nonconformity, and for that, we give Hyundai credit. The car still exists. You author can still recall the first time he ever encountered one in the wild — in historic Vieux-Québec, with the “three-door” hatchback resting quietly under a streetlamp on those cobblestone streets.

A second-generation model landed in the latter part of 2018, with newfound power coming by way of the first N-badged Hyundai. With 250 horses and 260 lb-ft of torque, the Veloster N was a vehicle worthy of the hot hatch banner. And come 2021, it’ll be the only Veloster offered north of the border.

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Getting Back to Normal? Far From It - U.S. Rife With Gloomy Consumers, Young Car Buyers Lowering Their Expectations

Consumer spending and confidence are not hitting record highs. Go figure. As the pandemic rages and a vast swath of formerly gainfully employed Americans find their financial future much hazier then before, new car sales are suffering. It doesn’t bode well for sales volume during the remainder of the year.

Of course, that pain is not spread evenly among all automakers, but let’s set the OEMs’ concerns aside for a moment. What are actual buyers and doing — and thinking?

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GM Targets FCA Owners As Labor Day Nears

General Motors has conquest on the mind. As the Labor Day long weekend and all of its associated new car deals looms, the automaker wants to woo owners of Fiat Chrysler products (or their family members) into top-selling Chevrolet and GMC models.

It’s not a huge incentive, but it does call attention to the General’s renewed rivalry with Ram. Chevrolet in particular wants to widen the pickup sales lead it only just recaptured from its resurgent rival.

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Nissan Titan Set to Leave Canadian Market

The saga of the Nissan Titan will come to an end in Canada next year, with the recently refreshed full-size pickup and its tweener XD sibling leaving that market after 2021 as the automaker changes course on a global scale.

Nissan Canada confirmed the discontinuation to TTAC on Thursday, claiming the automaker, as part of its new four-year plan, will focus more closely on its core strengths. Refreshed for 2020, the Titan line has recently seen a decline in the number of build configurations offered, as well as vehicles sold, making the model’s vanishing act a seeming inevitability.

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  • Carrera I live in Florida and owned summer tires once before on a Corolla. Yes I know, it's a Corolla but it drove much better ( to me) with those on. I would have bought them again but replacement time came during the beginning of the " transitory inflation" and by then, I found all seasons that were much cheaper. Currently I own a slightly more performance oriented Acura TLX -AWD and when the OEM all season Michelin wear out, I will replace them with summer Michelins. Often times, a car comes alive with summer tires but I understand why people don't buy them above South Carolina. I lived in Canada for 5 years and just thinking about swapping twice per year made me anxious.
  • Steve Biro I don’t bother with dedicated summer or winter tires. I have no place to store them. But the newest all-weather tires (with the three-peak mountain symbol) are remarkably good year-round. The best of them offer 90 percent of the performance of winter tires and still fall mid-pack among summer ultra-high performance tires. That’s more than enough for my location in New Jersey.
  • Carfan94 Never, it doesn’t get cold eneough here in TN, to switch to winter tires. But it gets cold enough that running Summer tires year round is impractical. I’m happy with my All seasons
  • Analoggrotto Anyone who has spent more than 15 minutes around a mustang owner would know this will be in insta-hit.
  • Akear If this is true then they won't go out of business. Good for them!