Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of what they’ll be missing when they transition over to electric vehicles.

Introduced at England’s Goodwood Festival of Speed, the perfume carries notes of gasoline, rubber, and the pleasantly noxious off-gassing of interior adhesives that’s responsible for the new-car smell. But it’s exceptionally difficult to determine if this is a gag to highlight the olfactory superiority of electric vehicles or an earnest attempt to preserve the sensory experience of the traditional automobile. This is made worse by Ford’s Mach-E coming with synthetized exhaust notes designed to con the driver into thinking they’re driving something that’s burns gasoline. Are we fetishizing the past as we attempt to kill it or just mocking it?  (Read More…)

Ford has been getting into trouble over “track-ready” Mustangs after a few customers formally accused the company of erroneous marketing in 2017. A class-action lawsuit was even filed in March of that year, stating that the Ford Mustang Shelby GT350 suffered from overheating problems that precluded it from being fully functional on a racetrack — specifically early examples of the car equipped with either the Technology Package or left in the base configuration.

Earlier this month, Federal Judge Federico A. Moreno certified statutory and common law fraud classes pertaining to the model in California, Florida, Illinois, New York, and Washington State. Additional approvals relating specifically to statutory fraud and/or implied warranty claims were made for Oregon, Missouri, Tennessee, and Texas. (Read More…)

We don’t normally pay too much attention to pony-car pissing contests or quarter-to-quarter sales battles because, well, they aren’t always interesting and/or newsworthy.

What happened this past quarter caught our eye, however.

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The range numbers are out for Ford’s highest-performance Mustang Mach-E.

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Ford returned the Mustang to its roots— an affordable, sporty-looking commuter based on a huge-selling economy car— for the 1974 model year when the Pinto-based Mustang II made its debut. While many now claim that the Mustang II has finally attained true respectability among American car freaks, I still see plenty of Mustang IIs en route to the cold steel jaws of The Crusher. Here’s a heavily-optioned ’78 Mustang II Ghia, complete with V8 engine and screaming orange Stirling cloth interior, found in a Denver self-service yard a couple of weeks ago. (Read More…)

It’s almost a cliché at this point.

“The Mustang Mach-E is a great crossover,” they say. “It’s quick, it’s capable, it’s got great range — it’s even pretty good-looking for a crossover. But it’s not a real Mustang.”

There are a lot of “theys” saying stuff like that, too. And they’re all wrong. Yes, even you — because the Mach-E is every inch a Mustang. And, arguably, the most “Mustang” Mustang ever.

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Let’s say you’re in the market for a Ford Mustang. Let’s say you like to drive fast and like cars that handle well, so the venerable pony car is on your radar. Let’s also say that when you sit down at your laptop and start playing with the consumer website’s build and price feature and you see that a well-equipped GT quickly busts your budget, you trudge off to the fridge to drown your sorrows in adult beverages while you question every life decision you’ve ever made that left you in such a financial state that a V8 pony car is unattainable.

Well, you can cheer up, at least a little. The V8 experience is available to you for less money IF you can sacrifice the soundtrack and live with half the cylinders.

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When is a Mustang a reptile? When it’s a Shelby, of course.

And when the car has Shelby badging on it, you’re in for a treat.

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We’ve driven the Ford Mustang Mach-E and liked it. But one of our beefs was the price — it ain’t cheap.

Well, come Monday, it will be even less cheap.

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Ford Mustang Mach-E buyers will be receiving monetary compensation for delivery delays the automaker has attributed to enhanced quality checks. While we’re inclined to believe it may also have something to do with production troubles, nobody should be upset that an automaker is giving their new EV another inspection or two — especially after the botched launches we’ve seen from other manufacturers.

But customers annoyed by the wait will be pleased to know that they’ll be eligible for free 250 kWh fast charging and $1,000 in cash. All you need to do is make sure you’re signed up for its data services…

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Though most of the Ford LTDs produced during its Fox-Body years were of the ho-hum middling variety, a few escaped the factory with extra zest and performance, and a Mustang V8.

Come along as we learn all about the power of LX.

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While Americans were busy scratching their heads over how to manage a Very Covid Christmas, Ford was producing the final examples of the Mustang Bullitt. Modeled after the Mustang GT driven by Lt. Frank Bullitt (Steve McQueen) in the 1968 American action thriller that shares the lead character’s last name, the Bullitt tends to hit the market whenever Ford feels the itch.

For its third incarnation, the automaker decided the 2019-2020 model years were enough and had previously hinted that the model would be supplanted by an updated Mach 1. That unit has since been confirmed for 2021, taking the best components in the Mustang lineup to build a solid performer that’s economical to produce. But it didn’t leave any room for the Bullitt, with Mustang spokesperson Berj Alexanian confirming to Ford Authority that the final batch left Flat Rock Assembly right around the time we published our last review on the throwback coupe.  (Read More…)

According to macheclub.com, the arrival of your Ford mock ‘Stang may be delayed, although no reason had been given until now, when the enthusiast site reached out to Ford for comment.

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A gray, two-tone shape crossed the screen of my phone. What followed was one of those moments where one has no idea how to identify the thing upon which they are gazing. The Facebook ad was titled “1986 Other Other,” but what was it?

Presenting the Lands Precedent Sportswagon, from 1986.

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The first Mach-E delivery took place yesterday, according to macheclub.com. Sam Pack’s Five Star Ford in Dallas, Texas was the dealership, and the vehicle was a California Route 1 Mach-E in white.

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