Plenty of digital ink has been spilled on the new Mustang Mach-E, from Ford’s decision of saddling it with a pony car name to questions around who’s going to buy the thing. Just over two weeks since its introduction, we at least have an answer to the latter.

The gearheads at The Detroit News ran a story this morning about the Mach-E’s ability to pull new customers into Ford showrooms, citing a conversation they had with suits at San Tan Ford outside of Phoenix. Your author decided to go one step further, calling up what’s touted as the #1 Ford dealer in the world to see if the findings were a one-off anomaly.

They aren’t.

(Read More…)

I’ve been writing at TTAC for nearly eight years now, longer than just about anybody here, save for Sajeev and Murilee. I’ve seen a lot of trends come and go in that time, but one thing is consistent: y’all love Mustangs. My very first post was about my own Mustang, and since then, I’ve come to realize that if I want a guaranteed click winner, I can just put the word “Mustang” in the title. (Another sure winner? Anything about Accords, and not the type that were signed in Sokovia.)

As such, today’s Ask Bark feels a little like throwing a wounded hemophiliac into the Shark Encounter tank at Sea World. Nevertheless, here we go.

Our dear friend Luke writes:

Hi Bark,

I want a Mustang. I’ve had Camaros, I’ve had a Challenger, I’ve had other muscle cars and sports cars. But I’ve never had a Mustang and I want one.

It has to have a V8. I’d like for my wife to drive and enjoy it too, so it probably has to have an automatic transmission. That’s okay.

It will be used for some amount of commuting during the non-snow months, weekend back road drives, and maybe one to three track events per year. Not competition, just open lapping or driving schools.

It will be stored during the winter. This will be a third car.

I have a nice garage, tools, and some level of wrenching skill so I’m comfortable doing maintenance “bolt-on” type mechanical upgrades if necessary. This seems important in the Mustang world.

The budget is $25K for the car itself. A little less would be better but $25k is the top.

I’m reaching out because when I go on the web there are just so, so many used options. So many variations in trim and equipment. The car has changed a lot very quickly and I haven’t really kept up. So I put it to you…for my $25K which Mustang is best Mustang?

(Read More…)

How much content can we milk out of the new Mustang Mach-E? Plenty, as it turns out.

When this EV hits the streets next year, it’ll be offered in several different trims. By definition, there must be a base model, right? Absolutely. And, in this case, it is called the Select (cue raging Lincoln loyalists). This post isn’t to acquit the Mach-E or Ford’s decision to call the thing a Mustang. Rather, it’s to see if the cheapest version has enough equipment to warrant a look when it shows up in a few months.

(Read More…)

Ford dropped the Mustang Mach-E (don’t forget the hyphen or you’ll get a personal visit from Jim Hackett himself) in L.A. last night, marking another chapter in what can only be called Adventures in Branding.

It isn’t the first time a company has tried to mine the credibility of an established name when introducing a new car. This new EV from the Blue Oval certainly ranks in the top 10 examples of this practice. There are plenty more, of course. What one sticks out in your mind?

(Read More…)

The newest Mustang is here, like it or not.

Whether the idea of a Mustang that’s both an EV and a crossover – Ford calls it an SUV – gives you hives or excites you, the four-door battery-electric Mustang Mach-E has officially been revealed to the world, following some leaks. (Read More…)

It was 3 o’clock in the afternoon, Las Vegas time, when the pretense of politeness wore off.

Feeling punch drunk, and perhaps ready to throw an actual punch, after five hours of walking all over the Las Vegas Convention Center while attending the Specialty Equipment Market Association (SEMA) show, I whipped out my phone for a pic of a stanced Nissan or Porsche or whatever (I don’t remember) and bumped into another person doing the same. The look we exchanged is the kind of look two strangers share in a movie scene – the look that precedes a bar fight or street rumble.

Hours earlier, we’d have both smiled and said “sorry”, but the day was clearly wearing on all involved. We grumbled and grunted some sort of acknowledgment that may or may not have been apologetic, and moved on.

(Read More…)

Gee, what are we going to talk about today? What issue could possibly stimulate a little dialogue on this frosty November morning?

How about… the newest member of the Mustang family. Yes, the Mustang Mach-E, which is neither a coupe, a car, nor the recipient of an internal combustion engine, is now a member of a family that once hosted but a single occupant (with varying lengths of hair), stretching back to the time when Lee Iacocca was just a brash young Ford exec with an idea.

Totally awesome idea, or pull-your-hair-out, froth-at-the-mouth blasphemy? (Read More…)

No, we’re not talking about the long-gone Honda Element today, but perhaps one day we will. As bad as vehicle design was in the 2000s, the Element at least offered buyers a quirky choice in their family hauler.

Today we’re talking about that fun, exciting, aspirational ride you bought to cruise the warm, sun-baked streets of Anytown, North America back in late spring or early summer… and what happened come November. (Read More…)

Cinched into a five-point racing harness, with a head-and-neck support device attached to my helmet, I felt a bit of nerves as I awaited my turn to pilot the 2020 Ford Mustang Shelby GT500 at full-tilt-boogie around a road course at Las Vegas Motor Speedway. Without the benefit (or restriction, depending on your point of view) of a pro driver riding right-seat.

Just a tiny bit, anyway. I’m no Bark, but I have track experience. I’d just handled a similarly powerful Hellcat Dodge Charger at an arguably more difficult track with no drama just a few weeks prior. And unlike some of the folks who fill up the press-junket buffet line, I know my limits. If I’m slower than some buff-booker with an extensive resume of laps, so be it. I’m not going to drive off into the desert in service of my ego.

That last bit helped keep me calm while waiting for my turn, but there was also this bit of knowledge on hand to keep my heart rate down: If the Mustang’s on-road behavior was any indicator, this 760-horsepower muscle/pony car wouldn’t be half as intimidating to drive at speed as it looked. This snake would be a sweetheart.

(Read More…)

It’s hardly unusual for an automaker to boost incentives in the fall, stimulating buyer interest in a bid to clear out current-model-year inventory, but market forces appear to have made Ford extra generous this October.

Starting late last week, the automaker is adding an extra $1,000 off most 2019 Mustangs, with extra financial grease heaped on EcoBoost models. It’s more cash than buyers got last year at this time, but then again, the Mustang isn’t exactly where it would like to be. (Read More…)

Probe is a significant name in the history of Rare Rides, as the series started off in early 2017 with the Ghia-designed Probe I. That design study was the kickoff of a series of Probe concepts from Ford; a series which ultimately resulted in an aerodynamic liftback that entered production in the late Eighties.

Let’s see a clean, original example of the all-but-vanished first-gen Probe.

(Read More…)

Though this Rare Ride looks like it might’ve come from a design commissioned by a Russian businessman, it’s in fact mostly British — and just a bit American. Let’s have a look at the Invicta S1 from 2009.

(Read More…)

During Ford’s product presentation, held just north of the famed Golden Gate bridge on a chilly Bay Area morning in September, one of the men who worked on the 2020 Ford Mustang EcoBoost High Performance Package trotted out a not unexpected comparison.

He brought up the old LX trim available on Fox-body Mustangs of yore, and compared today’s four-cylinder Mustang to that model.

It’s not the world’s worst comparison, although the LX back then was available with the same renowned 5.0-liter (yes, I know it that it’s really a 4.9) V8 that was under the hood of the GT. The LX’s claim to fame was that it was lighter, cheaper, and perhaps less expensive to insure, while still offering V8 power and a five-speed stick. That’s why your author bought a used ’89 example in the late 1990s.

As someone who owned that LX Fox body for five years, I sniggered a bit, since the Mustang parked in front of us had just half the cylinder count, but of course today’s turbocharged four-banger could smoke the V8 of yore. I understood where Ford was going with this, though – the EcoBoost Mustang High Performance Package is meant to be the value performance buy, and not just a rental-fleet darling or the car for Mustang shoppers who care more about show than go.

Of course, when I relayed this spiel to the ne’er do wells in the TTAC Slack channel, contributor Chris Tonn shot back “SVO”, typed out repeatedly, a la Nicholson’s manuscript in The Shining.

(Read More…)

We’re living in a golden age of performance where somehow, despite all the focus on electrification and sport-utility development, you can still buy a nearly 800 horsepower coupe off the showroom floor for less than six figures. All of the so-called “Detroit 3” manufacturers are offering supercharged V8’s that start with the Camaro ZL1 and Corvette Z06’s 650 hp and top out at the Challenger Redeye’s 797 hp. The new Shelby GT500 falls in between, with 760 hp.

Are they the fastest iterations of each of their respective platforms? Yes. Does that make them the best? No. In fact, they become inferior in the process. (Read More…)