#Ram1500

Although diesel and pickups go together smoothly in our minds, this is the first light-duty diesel-powered pickup truck available in our market since before I was born.

I wasn’t born yesterday.

With the new Ecodiesel engine, the 2014 Ram 1500 adds a bit of a European flavor to the most American vehicle of them all – the fullsize pick-up truck. So, how does one look from the view of an European?

The most important year for the American pickup truck might have been 1996. Although the tenth generation Ford F-Series would debut that same year, the biggest development for the segment had nothing to do with trucks. It was the death of the General Motors B-Body sedan.

News of a new Ram performance truck was bolstered by these images released by Ram yesterday, that preview the new model set to be unveiled at this weekend’s Woodward Dream Cruise.

If you want a diesel engine but don’t want to spring for a heavy-duty pickup, your only option is the Ram 1500.

The standard cab, short bed pickup is a rare breed these days. Most trucks that leave the dealer lot tend to be an extended cab, if not a four-door crew cab, with a longer bed and all the bells and whistles typically seen on a luxury vehicle. For a couple years, Ram has had the monopoly on a hot version of the standard cab with the Ram Express, a Hemi powered no-frills Ram, which starts at just $23,400. Not anymore.

Sub-prime finance has attracted a bit of interest (no pun intended) over at TTAC lately, and the segment itself has experienced phenomenal growth in the post-bailout era.

Auto lending site www.carfinance.com released a list of the top 10 most popular new and used vehicles as purchased by sub-prime buyers over the last six months. While it’s not the most complete list by any means, it does give us a glimpse into the choices of sub-prime buyers. As far as we know, no such list has ever been compiled prior to this.

The Chrysler 300 is already equipped with a diesel for world markets, and there’s a possibility we may see an oil-burning 300 on our shores as well.

Even though Ford Ranger is dearly missed, Ford is claiming that Ranger customers are content with upgrading to an F-150 with one of Ford’s V6 powerplants – and they’re hardly alone in opting for the smaller powerplant.

The 12-person protest that took place at Chrysler’s Warren, Michgan truck plant got little notice in the automotive news cycle, save for a couple of mentions on the usual aggregators. In truth, it’s not the juiciest story to sell in this click-driven wasteland, though these stories tend to raise the most interesting questions. This example highlights an issue that is going to dog the UAW for some time – how will the UAW control their workers when they are also the owners?

Chrysler will be the first truck maker to offer a diesel engine on a half-ton pickup, when the Ram 1500 gets an oil-burner in Q3 of this year.

Two doors. 390 horsepower. 8 cylinders. Two seats. Just a hair under $25k. Sound too good to be true? It might be one of the best muscle car deals going, as long as you’re willing to drive a pickup.

Charles Murray’s Coming Apart, an examination on the class divides in present-day America, features a handy quiz for “cultural elites” to answer, as a means of getting a sense of how much of a “bubble” one lives that isolates them from rural America. Among the questions asked are whether one owns or has owned a pickup truck (also: whether one knows an evangelical Christian, whether one has eaten at T.G.I Friday’s in the past year, and have you ever participated in a parade that did not involve global warming, gay rights, or a war protest).