#Ram1500

You win some, you lose some. For Fiat Chrysler, the new Ram 1500 represents more of a win, both in terms of quality, drive experience, and especially crash ratings, which just rolled in from the Insurance Institute for Highway Safety.

The previous-generation 1500 lost marks in two areas: driver-side small-overlap front impacts (a weakness it shares with FCA’s rear-drive passenger cars) and roof strength. Both of these tests earned the 2018 1500 a “marginal” rating from the IIHS, sinking its overall score. FCA engineers clearly did their homework — the new truck aced all crash tests. Too bad about those peepers, though.

What happens when you launch your first all-new full-size pickup in a decade with only one of the three planned engines ready to go? Fiat Chrysler’s finding out with its 2019 Ram 1500, which entered production at the dawn of the new year. Five months later, and there’s still no mild hybrid Pentastar V6 or similarly electrified 5.7-liter V8.

The 2019 model’s off the launch pad, but hasn’t cleared the tower. Thankfully for the brand, FCA saw fit to keep the older generation in production, satisfying buyers who like lower MSRPs and available six-cylinder powerplants. That doesn’t help would-be buyers who keep showing up at FCA dealers in search of a thrifty new Ram, however.

Candid as always, Fiat Chrysler CEO Sergio Marchionne let off some steam during a first-quarter earnings call this week. The chief executive, due to retire early next year, revealed the launch of the next-generation 2019 Ram 1500 was not the smoothest process in the world, with the company taking on additional costs to get the pickup out the door.

Despite these troubles, the Ram 1500’s launch is nothing compared to the debut of the Maserati Levante SUV in 2017, which hit the market with a whimper. That launch straight up “sucked,” Marchionne said.

2019 Ram 1500s have begun arriving on dealer lots, but only in limited numbers. Not every trim and drivetrain configuration is currently available, as V6-powered models are not yet eligible for sale. Meanwhile, production of the previous-generation model continues.

Hoping to get more Ram transactions on its sales sheet, Fiat Chrysler Automobiles has embarked on a multi-pronged strategy to lure buyers into any and all of its trucks and vans. In many cases, the sales will exist only on paper.

Once upon a time, special edition vehicles were about added performance or cramming in so much luxury you could probably attach a noble title to your name without anyone batting an eye. “Well, he does drive a Cadillac Seville Gucci Edition. I can probably call him Duke from now on if that’s really what he wants,” they would say outside the strip club you owned.

Of course, there were also gimmicky, just-for-fun special editions like the jean-seated AMC Gremlin by Levi and multi-colored Volkswagen Golf Harlequin. But things have changed. For the most part, those limited trims feel kind of like the McRib or that weird flavor of Doritos you come across once in a blue moon. You’d be hard pressed to identify them as unique upon flavor alone, but there is something about their limited nature and novelty that makes them irresistible to some.

This is especially true of modern day trucks. You can get all the hardware you want by optioning a pickup carefully, but you can’t get the special edition title that kicks it up a notch and helps it stand out in the parking lot. That’s why there are so many limited-run trucks. If you want one that proclaims your love of horses, Ram now has you covered.

Mankind’s greatest foe — road salt — can never be fully vanquished, and the latest evidence of its malevolence just cropped up in 20 northern states. Salt, though essential to human life, turns water brackish and wreaks havoc on vehicles — just ask the owners of previous-decade Toyota Tacomas, Nissan Frontiers, and Mazda 3s.

We can now add the 2009-2012 Ram 1500 pickup to the list of vehicles with salt-sullied undercarriages, though this issue, for which Fiat Chrysler is recalling 270,254 vehicles in the U.S., doesn’t result in the vehicle breaking in half (or, in the case of the Mazdas, disappearing into brown dust).

We’ve all taken a few chances in our lives. Whether it was jumping off the roof of a shed as a youngster or accepting that new job in a different town as an adult, most of us find there is very little reward without some risk.

Some 25 years ago, two brothers in our rural fishing community built a new vessel which explored the edges of legal length at the time, banking on future changes to regulations allowing them to use such a big boat in their type of fishery. The brothers, naturally, christened the boat Takin’ Chances, because if their gamble didn’t pay off, they’d be out a significant investment. Guess what? They gambled correctly and, with regulations changed in their favor, Randy and Ross went on to enjoy a great deal of success.

For 2019, Ram is also taking a few chances. With the deep-sixing of the truck’s mini-Kenworth styling and signature gunsight grille, the company has crafted a pickup that is arguably its biggest gamble since 1994.

We have a particular fondness for the unintrusive, non-gimmicky column shifter here at TTAC. They’re satisfying to shift, pleasingly retro, and free up space between the front seats for any number of things, including a seat. Column shifters also keep your eyes pointed straight ahead, instead of having them wandering around the console or bottom of the center stack, searching for that newfangled dial shifter or push-button array.

Sadly, the column shifters in more than 228,000 Ram trucks are an invitation to danger. Fiat Chrysler Automobiles has announced a recall of so-equipped models in the hopes of preventing rollaway accidents.

Sticking with its bullish profit predictions for 2018, FCA announced today its fourth quarter earnings for 2017 in which net profits nearly doubled to almost a billion dollars.

With a new Ram 1500 waiting in the wings, the old Ram set to print money while selling alongside the new one, and a healthy Jeep brand serving a public thirsty for crossovers, FCA’s cupboard seems particularly full right about now … so long as the company keeps its focus.

Truly, this is a momentous year for trucks. Not one, not two, but three completely revamped or wholly new domestic pickups greeted us in Detroit last week, ready to capitalize on America’s unyielding hunger for vehicles that can haul, tow, ford, climb, traverse, and commute daily with a single occupant.

While we haven’t yet had an opportunity to put the 2019 Ram 1500, Chevrolet Silverado 1500, or Ford Ranger through their paces, we’d hope to find an increase in refinement and capability in returning models. Over at the Insurance Institute for Highway Safety, however, there’s a different testing regimen planned. Let’s just say it’s a hard-hitting one.

And if Ram or Chevy wants to get into the IIHS’ good books, those trucks had best perform better than their so-so predecessors.

Earlier today, we found out that the 2019 Ram 1500 will be offered with a mild hybrid option dubbed eTorque. Official fuel economy figures are not out yet, but FCA estimates the hybrid system should show around a 10 percent improvement over current figures. The system employs a motor-generator driven off the crankshaft that is similar to the GM BAS system in some ways.

The novel part of the Ram system is that it does not require liquid cooling on the V8 version and is instead air-cooled, which should reduce costs significantly.

For a while, it seemed Fiat Chrysler Automobiles’ fancy (and confusing) console-mounted monostable shifters and newer rotary-dial shifters were out to give every FCA executive a headache. Unfortunately for them, there’s new safety issue causing vehicle rollaways, and this time it’s from a seemingly tried-and-true bit of automotive gear.

The traditional column shifter.

FCA is now recalling 1.48 million Ram pickups spanning nine model years to prevent further injuries and accidents.

(Here at TTAC, we occasionally bring you a piece from a sister publication after determining it hits the right note for our readers. Given that these Off-Road.com spy shots contain a 2019 Ram 1500, and the author is none other than Mr. Matthew Guy, how could we pass it up?)

This year, we’ve seen a few spy shots of the upcoming 2019 Ram 1500. Shutterbugs have now captured what seems to be a test mule of the brand’s fancy-pants Limited trim roaming the salty streets of Michigan.

It’s clearer than ever that the new Ram is going to lose its signature mini-Freightliner look in favor of a more streamlined appearance. A trapezoidal grille is framed by a sleek set of headlamps, with the traditional gunsight ditched in favour of a R A M billboard with chrome whiskers.

Viewed directly from the side, this crew cab looks big. Really big. This could be a result of some visual chicanery thanks to the thick vinyl camouflage, but it sure seems like the upcoming Ram 1500 crew cab will offer its biggest rear passenger compartment to date. It’s not quite in Mega Cab territory but it’s certainly approaching that level.

In case you’ve just exited a 60-year coma or immigrated to this country without any prior knowledge of it, Americans have a fondness for pickup trucks. So do automotive manufacturers. Last month, the average selling price for full-size pickups was $47,393. For General Motors, that translates to about $11,000 in profit for each truck sold — but the ceiling is even higher. Two years ago, Ford was rumored to be making $13,000 on each F-Series sold and its domestic competitors weren’t far behind.

Meanwhile, the average haul for an SUV or crossover isn’t likely to surpass $2,000 on its very best days and car profitability is typically even lower ( unless you’re Porsche). That’s why “Truck Month” seems to take place five times a year. It’s also why domestic manufactures are going to ensure pickups “dominate” the 2018 North American International Auto Show. Of course, was there ever a year when Detroit’s automotive trade show wasn’t at least partially overrun with trucks?

Two days ago we brought you a crop of spy photos of the next-generation 2019 Ram 1500. It won’t be long until we see the real thing in the flesh, either — the Detroit show’s just a month away.

As expected, the truck’s appearance in TTAC’s Slack chatroom caused no shortage of opinion. Negative opinion. Fiat Chrysler’s build quality and innovation never ranks high compared to its rivals at brand ranking time, but there’s no denying the company knows a thing or two about style. About designs that stand the test of time.

The fourth-generation Ram 1500, looking much like the third-generation Dodge Ram (itself not all that removed from the second-generation model) is one of those models. Joke all you want about quality and resale values, but in many eyes, including those of several TTAC writers, the truck just looks like a truck should.