Last week, we wrote up the G/T trim level that will be added to certain Ram models. That trim is focused on minor improvements to on-road performance.
So, naturally, Ram also has a new trim for specific models that is meant to make mild improvements to off-road driving.
The amount of limited editions that Ram puts out seems limitless. Yet the brand doesn’t stop.
Here’s one that’s intended to honor the people who serve in our military. Without getting political, I think whether you’re liberal, conservative, libertarian, or somewhere else on the political spectrum, saluting the troops for their service is a good thing. Even pacifists likely acknowledge the sacrifices troops are asked to make.
Ram sure does.
Fiat Chrysler pulled the wraps off its latest supercharged creation on Monday, revealing a full-size pickup the automaker dubs the “apex predator of the truck world.”
Fear FCA’s baby.
As Ram’s answer to the Ford F-150 Raptor, the TRX dons a wider track, extra suspension travel, and tosses the model’s naturally aspirated engines for a mill that’s more familiar to the Dodge crowd.
Ram bucked the trend of offering a short-term extension of a previous-generation product, keeping its older-model 1500 pickup in production for longer than the typical year, let’s say.
Having the old model stick around after the new-for-2019 1500’s appearance paid dividends, with Ram muscling past Chevrolet’s Silverado in sales last year. Without a midsize pickup with which to tempt lower-priced buyers, the brand felt that an aging full-sizer with a pared-down price tag was the next best thing for boosted volume.
For 2021, that recipe hasn’t changed.
Oh, it’s really official now. The supercharged, off-road-ready sport truck previewed by a concept vehicle four years ago is almost here, and Ram now has a landing page for it.
Appearing for the 2021 model year, the Ram Rebel TRX is a full-size 1500 with a heart transplant from a Dodge Hellcat donor. Squarely in its sights is the Ford F-150 Raptor, a model that’s dominated the niche it carved out for itself for too long.
With full-year sales stats now available from each of the Detroit Three, we can see how the leaders in the critically important full-size pickup segment faired in the eventful year of 2019.
And it was an eventful year, what with new full-sizers on offer from Ram, Chevrolet, and GMC, and revamped Heavy Dutys from both Ram and GM entering the fray. (GM’s big guys landed for the 2020 model year, with Ford’s redesigned 2020 Super Duty series arriving shortly after the launch of its Detroit rival.)
It’s no secret that Ram did well last year, but how did it stack up next to the perennial front-runner?
The Environmental Protection Agency has gotten around to tinkering with Ram’s l atest EcoDiesel V6, and its early findings should put a smile on the faces of the folks in Auburn Hills. However, the estimated fuel economy of the latest (and totally legal) 3.0-liter diesel comes with an asterisk.
While the oil-burning Ram 1500 does seem to beat out Ford’s 3.0-liter Power Stroke both in terms of power and efficiency, both Ford and Ram take a backseat to General Motors.
Fiat Chrysler Automobiles has a history of releasing special edition vehicles, with Black Edition and Night Edition trims being among the most recent inclusions. Despite having unique names, there isn’t much difference between the two. Both attempt to replace as much of an automobile’s exterior features with dark plastic as possible, with one taking things a step further than the other.
While wholly unnecessary, considering all of the above can be accomplished through aftermarket purchases, FCA has done well by offering various special edition vehicles with unique, factory sanctioned customization. In addition to being an easy way to get customers to spend a bit more on a new vehicle, it also helps keep old models fresh and in the media — encouraging posts like this one.
While Ram’s holdover 1500 Classic isn’t about to earn any top safety awards, its current-generation successor just did. The Insurance Institute for Highway Safety bestowed a coveted Top Safety Pick + label upon Ram’s strong-selling full-size pickup, making it the first vehicle in its class to ever earn the accolade.
Lots of pickups are plenty safe, lording over the road as they do, but a new addition to the IIHS’s testing regimen prevented the awarding of top honors to any member of these open-trunk, half-ton family sedans — headlights. Thanks to a tweak in May of this year, the Ram 1500 crew cab now qualifies for the top podium.
If there’s one thing the lads at Ram enjoy more than making torque, it’s making new trim variants for its various lines of pickup trucks. The old Ram 1500 Classic has enjoyed countless special trims during its long life, including a few colors which your extroverted author found to be quite fetching (Ignition Orange and Sublime, anyone?).
Now, the marketing arm of the company is applying similar treatments to the new Ram 1500. In addition to a Night Edition, which slathers the grille and other addenda in inky paint, the off-road focused Rebel gets a fresh trim as well.
It will surprise exactly no one to learn that a diesel engine option needs some sort of killer app in order to command the cash. Whether it’s power, towing capacity, or fuel economy matters not so long as it has some sort of advantage over its gasoline-powered brethren. Unfortunately for Ram’s EcoDiesel, the old engines were scarce on all three.
Being first to market is sometimes fraught with peril, but also has its advantages. Ram learned this in a number of different ways with its first couple of forays into the half-ton diesel game. Now that Ford and GM also have compression-powered arrows in their quivers, Ram is back with a third kick at the EcoDiesel jerry can.
This time around, it’s more than just a curious sideshow. This time around, it’s the first Ram EcoDiesel with a pulse.
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