#Prius

Like it or not, bias is always going to be a concern whenever consuming any sort of media. Efforts can be made to present fair and balanced reporting on any issue, but the problem is, quite simply, that news organizations are made up of people who hold their own opinions. The best way the reader/listener/viewer can navigate the bias is to know what those biases are, and account for them.

Let me be clear – I’m biased against the Prius. Nearly two decades of negative reinforcement about the Prius and Prius drivers have hardened a dislike of the little wedge that promises nothing but slow driving in the left lane. Minimal performance and a focus on fuel economy above nearly all else is foreign to those of us who truly enjoy driving.

Thus, I dreaded the arrival of this 2017 Toyota Prius Prime to my driveway, worrying that I might doze off from sheer boredom during my commute. When I saw the white paint applied to the vehicle’s sharply-angled flanks, I was further concerned about the appliance-like nature of this plug-in people hauler.

It started last year. Toyota, in concert with upgrading the Prius C with Toyota Safety Sense C added a matte black bodykit to the lower portions of the 2017 Prius C.

But for 2018, the Toyota Prius C is a veritable off-roader — a Rubicon-rolling, 4×4 river-fording FJ Cruiser successor.

The 2018 Prius C’s black cladding reaches up and around the wheel arches, and that cladding is interrupted at the Prius C’s chin by skidplate-aping metallic accents, heaven forfend.

Attentive readers will have, by now, recognized that my automotive choices tend to run towards the, shall we say, flamboyant side. Our family daily is an inky-black Dodge Charger with a vanity plate which is guaranteed to enrage bumper-ogling Methodists. New, oversized rims are scheduled to be fitted the minute all this snow goes away. Meanwhile, the Ram 1500 with which the Charger shares driveway space is painted Look-At-Me Red, accented [s]garishly[/s] nicely with chrome 20-inch rims. I drove a Lincoln Mark VII with an uncorked exhaust for many years. My neighbours love me.

So what am I doing in a Prius when my tastes tilt to the extrovert end of the spectrum? Well, it’s always fun to see how the other half lives, and in this case, I wanted to see how the thing would fare on a 1,000-mile journey in the dead of winter.

2017 will be the fifth consecutive year of U.S. year-over-year sales decline for the venerable Toyota Prius.

The core member of the four-pronged Prius lineup — this non-Prime liftback — was once a seemingly unstoppable presence in America. Annual volume shot beyond 100,000 units in 2005 and rose to an all-time high of 181,221 sales in 2007.

But America’s post-recession enjoyment of lower fuel prices and an accompanying turn to SUVs and crossovers (plus a measure of distaste for the current model’s egregious exterior styling) led to a 98,866-unit U.S. sales result in 2016, a 12-year low for the Prius.

2017 will be worse. “We’re going to follow the market,” Toyota Motor Sales USA’s vice president for automotive operations, Bob Carter, told Wards Auto.

What’s that mean?

Peter writes:

I drive a 2010 Toyota Prius. From top to bottom, I’m thoroughly impressed by the technology in this car. And yet this engineering marvel is so easily disabled by its inferior owner leaving a dome light on overnight and draining the 12V battery.

Is there any technical reason cars allow the 12V battery to be drained down beyond the point where the car will start? Who needs that extra 6 hours of dome lighting?

The overwhelming majority of mileage I accumulated in manufacturer-supplied test cars in May was spent in direct hybrid rivals from Ford and Toyota.

The 2016 Ford C-Max SE, Ford’s base model, visited for one week. Then following a stretch in the 2016 Volkswagen Golf R, a base version of Toyota’s new, fourth-generation Prius was dropped off for an extended stretch.

I’ll take the C-Max, thanks.

Scratch that. I’ll take the Golf R.

But if left to choose between the dedicated hybrids from Ford and Toyota, the C-Max is the one I’d have. So why do car buyers plug their ears when they hear such a recommendation?

It’s easy to understand Toyota’s enthusiasm for selling 9 million hybrids worldwide since 1997. (Well, 9.014 million, but who’s counting?)

After all, have you sold 9.014 million hybrids? Don’t lie. You haven’t.

Toyota’s announcement comes as the world’s largest automaker accepts a challenge (from itself) to bring the total number of hybrid models sold to 15 million by 2020. It will do that by introducing more hybrid versions of its vehicles, then selling — it hopes — 1.5 million of them each year.

Emissions legislation politics is a hairy subject at the company holiday party. But there are some unexpected benefits regardless of your take on California’s ZEV mandate or the EPA’s CAFE standards.

Without this legislation we may never have seen Audi’s smallest station wagon return to America. Yep, Audi’s first plug-in hybrid comes in the form of a small hatchback-cum-station-wagon. That means if you want an Audi plug-in, a compact wagon is in your future. If you want a compact wagon, you aren’t going to get one without a plug.

Fortunately, the Audi in question is the tasty new A3 Sportback E-tron.

Toyota is hoping to break the internet with an alluring butt shot of an upcoming Prius variant.

That, a new guy will turn around Lada (again), Buick says you’ll never drive an Avista, the second GM ignition trial begins, and Google’s got its eye out for buses … after the break!

Some automakers decided that they would surprise viewers with their Super Bowl advertisements, rather than release them early and make my job easier.

Some other advertisers decreed that #SB50 would be the night of bowel issues, or of projectile obstetrics.

Let’s discuss the car ads I didn’t cover on Saturday … I’m sure there are other blogs for that other stuff. Eww.

Hyundai on Monday revealed its 2017 Hyundai IONIQ ahead of its official reveal at Geneva in March and my goodness it’s already yelling at me.

The hatchback has been in the works for some time by now, which we already knew. Hyundai cleared up some of the technical details that we were waiting on — but not its fuel economy, apparently.

Sheesh.

Three hybrid powertrains and three performance powertrains bookended Wards Auto’s top 10 engines, which was released last week.

The list included repeat winners such as the Ram 1500 Ecodiesel 3-liter six, Subaru’s turbo flat-four and Nissan’s veteran VQ 3.5-liter V-6. Appearing for the first time was BMW’s replacement for its N55 turbocharged, 3-liter straight six as well as General Motor’s LGX V-6 — which appears in several Cadillac models and in the new Chevrolet Camaro — with cylinder deactivation.

Volvo’s twin-charged 2-liter four and Ford’s famous flat-plane crank V-8 from the Shelby GT350 made the list for the first time in 2016. Volkswagen’s engines were excluded from consideration this year because of the company’s admission that its diesel engine cheated through emissions tests.

Toyota announced Wednesday it would lower its global sales goal for the 2016 Prius in light of low fuel prices curbing sales of fuel-efficent vehicles.

According to Reuters, Toyota’s new target is to move an annual average of 300,000 to 350,000 Prii out of the lot around the world, compared to the 300,000 to 400,000 annual sales average sought for the outgoing model. A company representative said a decline in global sales of the hybrid since 2013 was one of the reasons behind Toyota’s decision.

Seemingly overnight, the Toyota Prius became a victim of its own success. A frumpy, frugal automotive fringe player was suddenly a Hollywood starlet and a Conservative America villain, all at the same time.

Toyota got the message but ignored all the criticism. It didn’t matter that the seats were quasi-uncomfortable, the dash was the color of unroasted tofurkey (which I love, by the way) or that the Prius looked like a space egg on low-rolling resistance tires. An automotive icon needs less attention than a vehicle, apparently.

The last Prius came in 2009, which was timed worse than a teenage pregnancy. The world was looking at cheap gas and salivating at expensive trucks with equal amounts of cash burning through its pockets. The Prius kept pace with eco, budget buyers, but couldn’t sustain the car’s meteoric rise from the previous generation. The follow-up is the worst part.

Kia on Monday released teaser images of its Prius-fighting hybrid, dubbed Niro, and said the car would go on sale late next year — maybe when gas prices aren’t $2 a gallon.

According to the automaker, the Niro’s hybrid powertrain and lightweight construction could help the car achieve up to 60 miles per gallon when it goes on sale. A plug-in variant will go on sale after a conventional hybrid arrives in 2016.

The car is positioned to fight directly against the next-generation Toyota Prius, which will go on sale later this year. It isn’t immediately clear whether the car is pronounced “NEE-ro” (like the Roman emperor) or “NY-ro” (rhymes with Cairo) because one of those would be an interesting choice.