#PorscheMacan

Subaru, worried that it might be losing its coolness, could be planning to rebel against its new-found mainstream image.

That, Big Battery picks up steam, Tesla’s stock turbulence continues to amaze, NASCAR wants Millennials to watch a race, and Porsche thanks its lucky stars for SUVs … after the break!

Only seven years removed from selling more than 100,000 cars in the United States, Scion’s current woes are more easily understood by looking at the brands which now outsell Toyota’s “youth” brand.

One such Scion-besting automaker: Porsche.

Rewind just one year and Scion, through the first eight months of 2014, was outselling Porsche by 10,000 units. Yet in the first eight months of 2015, Scion only outsold Porsche three times — in February, March, and May — and trails Porsche by nearly 2,200 sales heading into September.

Porsche is certainly not a Scion rival. Even the FR-S, Scion’s most costly car, costs only half as much as Porsche’s least expensive car, a basic, un-optioned Boxster. (Is there even such a thing?)

But the change in order speaks volumes about Porsche’s steady climb to record highs and the fall of Scion, the latter of which saw its share of the U.S. market fall by 73 percent, from 1.04 percent in 2006 to 0.28 percent in 2015.

In July 2015, for just the second time since arriving in America 15 months ago, the Porsche Macan outsold its bigger brother Cayenne.

Also in July 2015, for the first time since arriving in America 15 months ago, the Porsche Macan was the best-selling Porsche in America.

But is Porsche just using the Macan to appeal to Cayenne buyers who want something smaller or less expensive, thereby cannibalizing Cayenne volume in the United States?

Porsche broke its five-month-old U.S. sales record in April 2015 to the tune of an additional 518 vehicles.

Despite decreased car volume – five nameplates combined for a 15% passenger car loss, year-over-year – the Macan recorded its third month above 1000 units and set a record in its 12-month tenure with 1537 sales.

The Porsche Macan’s diving roofline severely cramps cargo capacity. The centre hump in the rearward portion of the cabin is almost as high as the seat cushion, which could force the Macan into becoming a four-seater depending on the number of legs possessed by its passengers.

The driver’s view out the back is far from expansive, and the driver must also deal with some odd layouts for cruise control, rear wipers, and centre-console mounted switches which are sometimes blocked by the shifter.

The Macan is a pricey piece of kit, with options required on a (USD) $50,895 Macan S to turn it into a car with parking sensors, a backup camera, heated rear seats, and navigation. Our tester costs $58,145 (U.S. market pricing including destination) and it still doesn’t have cooled seats, auto-dimming mirrors, keyless go, blind spot monitoring, sunshades, a proper hi-lux audio system, or any of Porsche’s performance options.

Moreover, even with optional 19-inch wheels, which are free of charge in the U.S. but cost $1440 in Canada, the Macan S still looks like it’s wearing base footwear.

Life’s rough.

You’ve closely tracked the Porsche Cayenne’s success by scanning parking lots outside fancy restaurants. You understand that the Cayenne’s omnipresence in Orange County translates directly to the mere presence of a 918 Spyder in Porsche’s lineup, which is important to you, the owner of a Buick Verano Turbo, just like every other TTAC reader.

As a result, you know that the Macan is simply the next rung on Porsche’s ladder. Oh, it’s the lesser of the two SUVs; smaller in size and price and probably status, too. But this is the vehicle which moves Porsche from niche luxury player closer to the mainstream premium arena. Three sports cars won’t do it, not even with the addition of an SUV and a massive four-door hatchback.

Expected to become the automaker’s best selling model just as surely as brand purists decry it as another example of the company abandoning its sports car roots, Porsche introduced the brand’s first compact CUV, the Macan, the firm’s fifth distinct model. The little crossover will compete with vehicles like the Range Rover Evoque.