Porsche Becoming Volume Brand

While it may not be on the cusp of supplanting Toyota in terms of sales, the Porsche brand has enjoyed relatively consistent growth since 2009. Despite 2020 representing a poor sales year for just about everyone who wasn’t producing vaccines, the German manufacturer weathered the storm better than most and came back to break a few records the following year.

By the end of 2021, Porsche had sold nearly 302,000 vehicles globally. It also managed to break its previous sales records in China and the United States. Considering that global production volumes have remained suppressed by supply chain problems, it was an impressive accomplishment. However, Detlev von Platen, Executive Board Member Sales & Marketing at Porsche AG, believes the automaker can still outdo itself in 2022.

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Porsche Drops Jaws in L.A. With 718 Cayman GT4 RS and Taycan GTS Sport Turismo

The crew from Stuttgart whipped the covers off new machines at this year’s Auto Show in Los Angeles. In particular, two of them caused necks to snap more quickly than if a famous Hollywood celebrity decided to doff their clothes and streak through the show floor.

We’re still waiting for that to happen, by the way.

As for cars, we’re partial to a new wagon-esque EV and a mid-engined hotshoe.

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VW Pumps the Brakes On Porsche Going Public, Eyeballs Job Cuts

Back in February, there was some buzz that Volkswagen Group was seriously considering spinning off the Porsche brand or at the very least listing it on the stock exchange. While the rumors technically go back further than that, it wasn’t until early 2021 that outlets started citing anonymous sources claiming VW felt it had become too bloated with brands and wanted to shake loose some money whilst streamlining the organization.

Not so, says Volkswagen CEO Herbert Diess. It always seemed suspect that the manufacturer would offload what has consistently become one of its most profitable brands, though an IPO didn’t seem out of the question considering how ridiculously well it has worked for other entities underpinned by hype (valid or otherwise). Diess has indicated that neither scenario looks plausible anymore, stating that VW isn’t all that interested in surrendering any amount of control right now.

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Horses, Porsche to Formula 1, and the Future of Internal Combustion

In 1921, there were more than 25 million horses in a United States populated by less than 110 million humans. I’m not a mathematographer, by any means, but I think that puts us at a ratio of about one horse for every four-ish people out there. And, just like there are many kinds of people, there are many kinds of horses, too. There are Quarter Horses, paints, Arabians, Appaloosas, and – of course – Thoroughbred racing horses.

Something strange has happened in the last hundred years, though. There are a lot more people and a lot fewer horses, for one thing – just 3 million horses for a whopping 330 million Americans – but it’s a curious thing that there are a lot more Thoroughbreds in 2021 than there were in 1921. What’s more, it’s almost certain that the meticulously bred horses spending their 21st Century days in luxurious stables are serving a vastly different purpose than their hard-working forbears.

You see where I’m going with this, right?

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Volkswagen Group: Audi Employs Ken Block, Porsche Making 718 Electric

Despite being the target of a German lawsuit accusing the manufacturer of not being green enough, Volkswagen Group is probably the legacy automaker touting the merits of electrification with the most enthusiasm. While undoubtedly influenced by the diesel emissions catastrophe that cheesed off every regulator in the Western world, its brand has actively been delivering EVs and praising alternative energy automobiles whenever possible.

There was more of that this week. Porsche has reportedly decided to make the 718 to be an all-electric model by 2025 and Audi recently announced that it’s employing rally icon and Hoonigan founder Ken Block (who broke with the Ford Motor Co. earlier this year) to develop EVs.

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Rare Rides: A Prototype 1970 Porsche 914 Murene, by Heuliez

Today’s Rare Ride is the second vehicle in the series designed by French coachbuilder Heuliez, and was a one-off as part of a Porsche 914 styling competition.

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Piloting Stuttgart's Latest And Greatest At The Porsche Experience Center

While Audi, Mercedes-AMG, and other luxury automakers hold performance driving programs at various race tracks across the U.S. and abroad, years ago Porsche decided to take a different tack. Now operating in seven different locations around the world, its Porsche Experience Centers are basically automotive playgrounds that showcase the brand’s performance heritage and contemporary racing efforts while also providing a facility for customers to build out custom specifications in the Personal Design Studio. The most interesting feature of the PECs, though, is the Driver Development Tracks. These purpose-built proving grounds allow drivers to put the capabilities of Porsche’s various vehicles to the test – whether that’s the at-limit handling of a Cayman or the off-road prowess of a Cayenne.

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2022 Porsche Macan Refresh Reveals More Power

The 2022 Porsche Macan is getting updated with more power, tweaked styling, and more tech features.

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Junkyard Find: 1987 Porsche 924S

While Porsche provided the (relatively) inexpensive 914 and 924 to American buyers during the 1970s and into the early 1980s, the debut of the 944 here in the 1983 model year resulted in the price tag on the cheapest possible Porsche starting at $18,980 (about $52,240 in 2021 dollars). While the white-powder-dusted 928 S listed at $43,000 that year (about $118,360 today), it must have pained the suits in Stuttgart to have nothing to compete for sales with the likes of the affordable Mitsubishi Starion and Nissan 280ZX. So, for the 1987 and 1988 model years, American Porsche shoppers could buy a 924 with a detuned version of the 944’s engine, keeping the cheap(-ish) price tag of the 924 while ditching the VW engine that— humiliatingly— went into American Motors economy cars and even DJ-5 mail Jeeps. This car was known as the 924S, and I’ve found this one in a San Francisco Bay Area self-service yard.

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Porsche Asks For Suppliers to Go Green

Porsche is asking its 1,300 suppliers to only use renewable energy as they manufacture Porsche parts, starting this month.

The German automaker is doing so in order to reduce carbon dioxide emissions.

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Bugatti Merges With EV Hyper Car Maker Rimac, and That's a Good Thing

We reported last fall how Volkswagen-owned Bugatti had its future products on hold, given the financially turbulent and awful year which was 2020. In addition to the global pandemic cutting production, sales, profits, and everything else, VW was pouring lots of development money into its I.D. electric vehicle lineup.

At the time, there were mumblings that EV startup Rimac was in talks to purchase the brand from VW. News broke yesterday of a merger, where Volkswagen and Porsche are not entirely out of the picture.

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Stop the Porsche Panic: The Stop-Sale of Manual GT3s in California is No Big Deal

It’s a headline that sounds ready-made for outrage-clicks from both the #savethemanuals crowd and those who dislike too much regulation of autos: “Porsche 911 GT3 Manual Can’t be Sold in California.”

Some outlets used some variation of that wording when reporting the story. A story that sounds like a case of overbearing regulators killing the fun by meddling in the free market. Add in the California factor — remember, it’s the only state that can set its own emissions standards — and feel the blood boil.

Truth is, the story is a bit more mundane than all that.

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2021 Porsche 718 Cayman GTS 4.0 Review - A Sports Car For All Occasions

As the 911 has continued to expand in size and skillset over recent years, the line between its sporting and grand touring intentions has started to blur.

Versatility is certainly a virtue for any road-going performance vehicle, but for those looking for a dyed-in-the-wool sportscar, the platform shared between the Boxster and Cayman has always made more sense, offering better weight distribution thanks to its mid-engined layout and dimensions that harken back to the 911’s air-cooled days.

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VW Ends Racing Operations, Sends Team to Build EVs

Do you ever get the feeling that everything even remotely fun and interesting is being thrown on the pyre of progress so we can collectively live safer, duller lives? Case in point, Volkswagen is dismantling its racing operations so the 169 people it employed can be reincorporated. Responsible for the all-electric Volkswagen ID.R racer that showcased some of the performance advantages of EVs to attentive audiences around the globe, the team will now be responsible for building ID models intended for mass consumption.

While we’re sure spreading their engineering prowess around will benefit VW’s core brand, it’s unfortunate that it came at the expense of the brand’s motorsport activities — modest as they might have been in 2020.

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Porsche Has Prolific Plans

A VIN decoder that has hit one of our parent company’s forums suggests that Porsche has prolific plans for 2021.

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  • Ajla GM didn't do this even when Corvette sales and cocaine use were at their peak.
  • Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
  • SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
  • Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
  • Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?