Honda Pays Ohio Employees a Bonus, Promptly Asks for Part of Its Money Back in Cash

It’s not too common for an employer to ask for a cash repayment from its employees, but that’s exactly what happened late last week near Columbus, Ohio. The sudden chargeback has resulted in angry Honda employees who are balking at their employer’s request.

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GM's New Steering Wheel Design Can Change Shape, Texture, and Size

Other than a few controversial wheel designs and far more buttons, the steering wheel hasn’t changed all that much in the last several decades. Your car probably has an adjustable steering wheel that allows different height and telescoping settings. If it’s a fancy car, you may even have power adjustments and other options like a heated steering wheel or leather grips. Those are nice features, but General Motors’ latest idea goes several steps further.

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GMC Teases Upcoming All-Electric Sierra Denali

If you thought there was an explosion of competitors in segments like the compact luxury crossover game or so-called ‘four-door coupe’ SUVs, it would appear you ain’t seen nothin’ yet. The number of all-electric pickup trucks is piling up like cords of wood, with the latest to show its face being the GMC Sierra Denali.

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Ford Bronco Now Available With Factory V8 Power

Did that headline grab your attention? As proponents of unmuffled V8 engines, it certainly grabbed ours. Gearheads have been shouting for an eight-cylinder Bronco ever since the first sketches of the Wrangler-fighter appeared all those years ago. Yesterday, in the desert near Las Vegas, Ford finally introduced such a rig.

There’s a catch, of course: the Bronco DR is strictly meant for off-road racing. And it’ll cost a cool quarter-mil.

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Next Ford Ranger Set to Debut November 24

For anyone looking forward to a new iteration of the Ford Ranger (*raises hand*), it seems like November 24 would be a good day to mark on your calendar. In a teaser video released today on YouTube, the Blue Oval announced they’ll be showing what they’re calling a ‘global’ midsize pickup truck on that day.

It will be broadcast by the crew at Ford Europe, and the teaser was voiced by an Aussie. Sounds pretty global to us.

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Report: Tesla Files For Restaurant Trademark

A new report suggests that Tesla has filed a trademark for its brand under restaurant services.

Yes, you read that right.

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Jason Sakurai, News Contributor: Who Am I?

I, Jason R. Sakurai, literally grew up in a dealership, with a father that nurtured my automotive interests. Following grad school, I was recruited by General Motors, leaving Phoenix for the Motor City.

Managing 21 dealerships in GM’s San Francisco Zone, I later moved to Nissan, and then Mazda. Eschewing corporate life, I sold ad space for Four Wheeler Magazine, then did TV for the National Hot Rod Association as Director of Sales. ESPN’s buyback of my inventory prompted me to start Roadhouse Marketing, a marketing, advertising, and PR firm dedicated to the automotive aftermarket and outdoor industries.

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2022 Subaru BRZ Makes Evolutionary Changes, Gets a Power Bump

The new 2022 Subaru BRZ is here, and it’s …. not all that different.

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2022 Volkswagen Golf R - Hail the Halo Car

Volkswagen’s Golf R has always sat among the top of the hot-hatch class, along with the Subaru WRX STI and Honda Civic Type R.

And it’s re-done for 2022.

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Hide Your Kicks, Hide Your Wife: Nissan's Credit Branch in Hot Water Over Illegal Repossessions

Nissan’s credit arm landed in some big trouble this week. It turned out that there are literally some rules around repossessing a car from a consumer. Apparently Nissan Motor Acceptance Corp. didn’t read those rules, and now they’ll have to pony up.

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Used Car Retailer Shift Goes Public Wednesday, Ready for Quarantine Shoppers

Used car retailer Shift is going public today, and continues its promise to make car shopping a breeze during these here Quarantine Times. But will their not-so-unique (and now public) model make a dent in the market?

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Sayonara Stick Shift: 2021 Honda Accord is Two-Pedal Only

The most interesting thing about the press release for the 2021 Honda Accord is what is NOT in it.

There’s no mention of a manual transmission.

Sad, for three-pedal fans, but not unexpected. The take rate of Accords with manuals had to be minuscule, and few mid-size sedan buyers care about rowing their own. Manuals, in this author’s opinion, are soon to be fully relegated to only sports cars and certain off-roaders.

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Want New Product From Bugatti? Forget About It, Says CEO

There have been some turbulent times at Bugatti in the second half of 2020. In addition to wearing a For Sale sign over at Volkswagen’s headquarters, the company is discovering that The Current Year just might not be the best time to create a new and super-exclusive hypercar. So it isn’t.

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Adventures in Marketing: The Toyota Venza Attempts to Steal Subaru's Thunder

Toyota’s all-new Venza fills a two-row, crossover-sized void between the smaller RAV4 and the larger Highlander, and is essentially a return to what the Highlander was originally. To help draw in buyers to its resurrected nameplate, Toyota decided to use a long-standing Subaru ad trope: the family pet.

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Tesla's Model Y Gets More Go for Less Dough

Most car buyers prefer to spend less money for more performance, and the more eco-conscious among us can now get into one Tesla Model Y trim for a lower price, while the loftier version makes a previously optional Performance Package standard.

Tesla has cut pricing on the Model Y Long Range by $3,000 while also giving the Performance trim a boost.

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  • MaintenanceCosts All I want is one more cylinder. One more cylinder and I would happily pay the diesel fraud company almost whatever they wanted for it.
  • SPPPP US like Citroen - nothing moves.
  • Jeff S Corey--Thanks again for this serious and despite the lack of comments this is an excellent series. Powell Crosley does not get enough recognition and is largely forgotten even in his hometown of Cincinnati although the Greater Cincinnati and Northern Kentucky Airport has 2 Crosley cars on display. Crosley revolutionized radios by making an affordable radio that the masses could afford similar to what Henry Ford did with the Model T. Both Crosley and Ford did not invent the radio and the car but they made them widespread by making them affordable. I did not know about the Icyball but I did know about Crosley refrigerators, airplanes, cars, and radios.
  • Oberkanone C5 Aircross is the only vehicle that would have any appeal in North America. Can't see it doing well with Citroen badge, maybe a chance with Chrysler badge.
  • Oberkanone 1921 thru 1936 are the best