#Naias2013

2013’s edition of the Detroit Auto Show is the first I’ve covered for TTAC, and it serves as a nice break from the world of low-cost cars, overcapacity and Bertel’s daily demands for Facebook photos of my attractive female friends. Since I was the sole journalist covering the show, most of the coverage was limited to photos and a brief bit of information on the car. But since you all come here to read my semi-informed pontifications for some added context regarding the auto industry I’ve assembled this handy guide to NAIAS 2013, free of any regurgitated press release info or PR pap. Enjoy, and send any angry criticisms/threats of press fleet acesses revocation to derek at ttac dot com

If there is one “winner” at NAIAS this year, it’s Ford. This should have been GM’s show, with the Corvette (its halo model) and their new full-size truck (their bread and butter) both being shown to the public for the first time. Instead, Ford debuted the Atlas concept, a thinly disguised 2015 F-150.

GM’s new large pickups might be locked up at NAIAS, but they were wide open at the launch event I attended last month. The event included three presentations: one of both trucks together, then one each from the two marketing teams explaining how their truck was different…by saying pretty much the same thing. Both Chevrolet and GMC truck buyers have perfectly organized garages where you can eat off the floor. People with messy, disorganized garages must buy someone else’s truck.