#MobilitySolutions

Renault SA is reportedly mulling over the possibility of undergoing extensive restructuring, followed by an initial public offering for its electric vehicle assets. While the company had hinted that splitting itself into separate EV and combustion brands was a possibility in February, it wasn’t taken all that seriously. At the time, numerous automakers had suggested dividing themselves along similar lines.

But Ford Motor Co. announced it would actually be going ahead with the plan in March and Renault appears to be similarly warming to the idea, based on a meeting held last week between upper-level management and analysts. This included CEO Luca de Meo and CFO Thierry Pieton, both of whom allegedly acknowledged the real possibility of a split at the French automaker and the subsequent IPO.

With news of Mazda’s rotary engine development surfacing throughout the past year, we’ve been actively following its progress. Of course, die-hard rotary fans have been less enthused, as all information points to the powerplant continuing on as a gas-driven range extender for EVs — rather than the heart and soul of a high-performance coupe. It could still happen, but it’ll be a long wait.

The prognosis recently became more interesting, though enthusiasts aren’t likely to feel any better about it. Toyota is hinting that Mazda’s rotary could be the perfect solution to a concept vehicle it’s currently working on. Unfortunately, that unit is the e-Palette — an autonomous box riding atop the company’s new battery electric platform, with more applications as a mobile store than as a personal conveyance.

Everyone in the automotive industry is talking about a grand shift toward mobility, resulting in a future where nobody owns cars and we all putt around in autonomous pods. Well, almost everyone. Carlos Ghosn, who currently chairs the alliance between Nissan, Renault, and Mitsubishi, thinks that’s a crock.

While there’s plenty of executives keeping quiet on the evolution of ownership, few have come forward suggest business as usual will be the new status quo. Meanwhile, swaths of industry experts are pushing the notion that rental services, ride-sharing, and firms like Uber or Lyft will eventually replace the need for dealerships and garages.

Not Carlos.

Now that automakers have more or less mastered the ability to assemble competent transportation for the masses, the quest to build a better car has branched out into strange places. Connectivity is one of the burgeoning frontiers of automotive achievement and its threshold for greatness continues to be raised. With navigation and phone integration handled, manufacturers have begun seeking other ways to interconnect vehicles with all manner of devices. Occupants can now benefit from onboard GPS, Wi-Fi, and — more recently — smart home devices like Amazon’s Echo.

Drones could be next.

While it sounds almost comically implausible, several automakers and suppliers have begun toying with the idea of equipping specific models with drones. Last September, Mercedes-Benz introduced the idea that its delivery vans should have the option of being equipped with package-toting quadcopters as part of a five-year-plan to terrify suburbia. FCA designed a concept Wrangler for the Easter Jeep Safari that included a roof-mounted landing pad for a recreational drone. Mitsubishi Electric is showcasing its new FLEXConnect.AI infotainment platform with drone functionality.

In what could only be defined as an act of God urging the automaker to stop calling itself a mobility company, gusting winds ripped the 20-foot Ford logo off the company’s Dearborn headquarters.

How do I know that it was willful cosmic intervention and not simply dumb luck? Because a day earlier, Ford Motor Co. released another implausible mobility solution called “Autolivery” as if it were actively working on the technology.

Autolivery is a delivery service where an autonomous van drives a package to your home within hours and then releases a drone that carries it the rest of the way. Ford showcased the concept at the Mobile World Congress in Barcelona, along with the TriCiti and patently ridiculous Carr-E urban transportation devices. It’s my belief the universe finally had enough of Ford’s mobility marketing nonsense and removed the sign as a warning.

A report released by PSA Groupe, maker of Citroën and Peugeot vehicles, details the first part of a 10-year plan to reintroduce PSA brands into the North American market, starting in the United States this week!

So, how do you feel about mobility solutions?

Ford Motor Co. has hired former Apple marketing guru Musa Tariq as part of its expanding need to make the case that it is a mobility company not simply an automaker. Taking the newly created position of vice president and chief brand officer, Tariq will help construct and differentiate the brand identify Ford is hoping to carefully curate for itself.

Cars were for your grandfather’s generation. We now have mobility solutions.