Peugeot Starts Its Return to the United States Market on April 1

Corey Lewis
by Corey Lewis
peugeot starts its return to the united states market on april 1

A report released by PSA Groupe, maker of Citroën and Peugeot vehicles, details the first part of a 10-year plan to reintroduce PSA brands into the North American market, starting in the United States this week!

So, how do you feel about mobility solutions?

PSA has partnered with French-based insurer MAIF to bring PSA’s TravelCar program to the United States. The service uses privately owned cars as rentals, with the idea that cars are unused too often and owners should maximize their utility.

The TravelCar pilot program will start at the Los Angeles and San Francisco airports because, as we all know, when you start something new in America, you do it on the West Coast. Three different types of services are provided by TravelCar, depending on whether you’re a car owner or user:

  • Owners who participate in the rental program get free parking at the airport, and receive payment for the time their car is rented while they’re out of town.
  • Also on offer, a cut-rate parking solution for owners who do not want to share their car (so, a parking lot).
  • Users who are looking to rent a vehicle can have access to one of the private vehicles on offer in the TravelCar program.

PSA asserts the cost of using one of these private vehicles is about half of what they would be for a traditional rental car.

While new to North America, the TravelCar service has been around in Europe since 2012. Started in France, there are now over 200 locations across Europe and 300,000 users spread across 10 countries.

Head of Mobility Services at PSA Grégoire Olivier outlined the importance of launching TravelCar in America:

“We announced our progressive entry to North America by launching mobility services with our partners. We deploy these services worldwide to meet customers’ expectations. With TravelCar today, we’re writing the beginning of this new step overseas.”

After more than 20 years without any U.S. presence, it looks like Peugeot has some significant plans for a future here. And those plans start with you renting an old Prius.

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  • Sector 5 Sector 5 on Feb 28, 2017

    Like Americans I thought les gen didn't favor their own brands aujourd'hui. Christ, even Hollande elopes on a scooter. No shared de gaulle voiture there. I swear if I went for that LAX package I would get biche Le Pen diamond ring glass scratches right in my eyeline.. All Citroen suspension systems should have to pass the Jackal test.

  • Tankinbeans Tankinbeans on Mar 01, 2017

    Which French manufacturer is in bed with Nissan? Would that be an entry point or am I thinking of somebody else?

  • Alan The Prado shouldn't have the Landcruiser name attached. It isn't a Landcruiser as much as a Tacoma or 4 Runner or a FJ Cruiser. Toyota have used the Landcruiser name as a marketing exercise for years. In Australia the RAV4 even had Landcruiser attached years ago! The Toyota Landcruiser is the Landcruiser, not a tarted up Tacoma wagon.Here a GX Prado cost about $61k before on roads, this is about $41k USD. This is a 2.8 diesel 4x4 with all the off road tricky stuff, plus AC, power windows, etc. I'm wondering if Toyota will perform the Nissan Armada treatment on it and debase the Prado. The Patrol here is actually as capable and possibly more capable than the Landcruiser off road (according to some reviews). The Armada was 'muricanised and the off road ability was reduced a lot. Who ever heard of a 2 wheel drive Patrol.Does the US need the Prado? Why not. Another option to choose from built by Toyota that is overpriced and uses old tech.My sister had a Prado Grande, I didn't think much of it. It was narrow inside and not that comfortable. Her Grand Cherokee was more comfortable and now her Toureg is even more comfortable, but you can still feel the road in the seat of your pants and ears.
  • Jeffrey No tis vehicle doen't need to come to America. The market if flooded in this segment what we need are fun affordable vehicles.
  • Nrd515 I don't really see the point of annual inspections, especially when the car is under 3 years (warranty) old. Inspections should be safety related, ONLY, none of the nonsensical CA ARB rules that end up being something like, "Your air intake doesn't have an ARB sticker on it, so you have to remove it and buy one just like it that does have the ARB sticker on it!". If the car or whatever isn't puking smoke out of it, and it doesn't make your eyes water, like an old Chevy Bel-Air I was behind on Wed did, it's fine. I was stuck in traffic behind that old car, and wow, the gasoline smell was super potent. It was in nice shape, but man, it was choking me. I was amused by the 80 something old guy driving it, he even had a hat with a feather in it, THE sign of someone you don't want to be driving anywhere near you.
  • Lou_BC "15mpg EPA" The 2023 ZR2 Colorado is supposed to be 16 mpg
  • ToolGuy "The more aerodynamic, organic shape of the Mark VIII meant ride height was slightly lower than before at 53.6 inches, over 54.2” for the Mark VII."• I am not sure that ride height means what you think it means.Elaboration: There is some possible disagreement about what "ride height" refers to. Some say ground clearance, some say H point (without calling it that), some say something else. But none of those people would use a number of over 4 feet for a stock Mark anything.Then you go on to use it correctly ("A notable advancement in the Mark VIII’s suspension was programming to lower the ride height slightly at high speeds, which assisted fuel economy via improved aerodynamics.") so what do I know. Plus, I ended a sentence with a preposition. 🙂