#Mercedes

Martin writes:

Hi Sajeev,

I’m writing you because I’ve searched and asked model-specific forums, and mechanics, to no avail. I have the last of the 1st Gen SLK AMGs. I love this car, and I’ve loved it since the first non-AMG launched in the late 90s. Overall, it’s well maintained – a trend which I continue – and I’ve had it for a few years. I have one major issue.

Members of the media are still speculating why Audi’s R&D chief Wolfgang Dürheimer was sacked and replaced by Volkswagen’s engineering rock star Urlich Hackenberg. Today, the market delivered the reason: With BMW in the passing lane in China and America, global sales of the roundel brand keep rising faster than those of Audi and Mercedes.

It started innocently enough: Derek Kreindler posted the above photo on Facebook for nothing more than a few social media lulz. Which triggered a memory on my end of Al Gore’s Internet: of a cellular phone residing in the console of my Lincoln Mark VIII. Even worse, it reminded me of the way-cool hack to make it work in the digital age. The conversation went downhill from there, and the boss man suggested I blog all about it. Won’t you join me in the cellular madness?

South Africa’s main auto union threatened to “halt production” at a Volkswagen after union members were fired, Reuters says.

Last week there was a 2003 Toyota Tacoma with 430,000 miles on it.

I thought to myself, “Well this isn’t news. The quartet of GM/Ford trucks, Honda Cars, and Toyota everything is still cleaning up the charts. I won’t write about it this time”. So I waited…

This week the mileage champion out of 6,945 vehicles was a 1999 Toyota 4Runner with 344,400 miles. The enthusiasts among us are probably a bit Toyonda Chevorded out at this point. So this time, let’s focus on longevity.

Daimler is set to profit from theBoston Marathon bombing drama in a strange way. The car hijacked by Tamerlan and Dzhokhar Tsarnaev was a 2013 ML350 with an active telematics subscription. Mercedes-Benz USA confirmed to Automotive News [sub] that “it was contacted April 19 during the hunt for Tamerlan and Dzhokhar Tsarnaev. Mercedes was asked to help find the vehicle using the Stolen Vehicle Location Assistance function on the crossover’s mbrace telematics system.“

Coffee. Old magazines. Quiet murmurs of conversations. I am stuck in an old office with two dozen other people who are awaiting instructions from a young tattooed lady with a clipboard and a shrill nasal voice.

“Follow me!”, I hear six inches from my ear. It seems like the perfect moment to have a rendezvous with the doctor, the dentist, or the job interview. Or at least someone who doesn’t instantly give me an instant flashback to my New Jersey upbringing.

Not this time. I’m in…

Red alert for armchair marketing strategists: Daimler plans what surely will be branded as an inexcusable watering down of its brand equity: The Mercedes brand is working on a series of very small (under 4 meters) and affordably priced (17,000 to 20,000 Euro) cars.

The 420,000 mile Ford truck. The 420,000 mile Chevy truck. The 420,000 mile Camry. The 420,000 mile Accord.

I have covered all of these brands and models to the point now where I just hope, wish and dream of a different vehicle to highlight.

A few months ago I finally had a pair of Saturns make it to the top. A little before that there was a 90’s Altima that handily beat nearly 7000 other cars and trucks. This week…

Why, why, why the hell is the new BMW 328d called the 328d? It’s a 3-Series, so that part’s legitimate, even if today’s 3er dwarfs the old Bavaria. It’s also a diesel, so the “d” seems appropriate, even if the absence of a “t” rankles a bit among those of us who remember the 524td. Not that “t” always meant “turbo” in BMW-land; sometimes it meant “touring” like fast, sometimes it meant “touring” like station wagon.

The problem is this: the “28” in 328d suggests a 2.8-liter engine. Just like the 528e had. Well, actually, that was a 2.7-liter engine. The same engine appeared in the 325e, where it was also 2.7 liters. Still, those are relatively white decklid lies compared to the effrontery of putting a two-liter engine in a car and badging it as a 2.8, right? There has to be a rhyme and reason here somewhere, surely. And it there isn’t, then surely there’s a way to put some sense and sensibility back into the German-car game, right?

Good news: I, your humble author, have a solution.

Mercedes must expand into the smaller segments in a big hurry, never mind the protests from amateur marketing experts that doing so will water down the brand. That brand needs a lot of watering, lest it will shrivel and die. At home in Europe, Daimler’s core customer group on average is around 60 years old. Don’t poo-poo that demographic: There used to be a lot of growth and money in it. However, it is getting frail: The peak of this demographic is soon to retire. Daimler needs to get young stat. Its fountain of youth is a car Reuters dubbed “the last chance saloon” – the CLA.

Daimler is dead set against using the new refrigerant HFO-1234yf, even if it is forced down it throat. The EU makes it a must in all news cars, but Daimler says it can fry and kill you. Now, Daimler can get burned big-time. Without HFO-1234yf, its new S-Class will be illegal, but “using HFO-1234yf is out of the question,” a Daimler spokesman told Automobilwoche [sub].

Kate Upton was hoped to be Michigan’s hottest export, but she sold her big-breasted soul to Mercedes. Turns out, she doesn’t like cars. She prefers a horse.

For 14 years I have owned a 1998 Ford Windstar Northwoods Edition with the indomitable 3.8 Liter engine. I love this van! It’s been so reliable. $38,000 and 4 transmissions later, and old rusty is still trucking. Only had to do 4 head gaskets.

There are rumors ricocheting around Beijing about a possible big tie-up between China’s BAIC and Daimler. BAIC is Daimler’s joint venture partner in China, where the joint venture handles Chinese production of the long version of the E-Class, the C-Class and the GLK.