Vehicular Teasbian: Kate Upton Doesn't Drive

Bertel Schmitt
by Bertel Schmitt

Kate Upton was hoped to be Michigan’s hottest export, but she sold her big-breasted soul to Mercedes. Turns out, she doesn’t like cars. She prefers a horse.

Kate’s career at Mercedes started at a car wash. Then she had a supporting role in a Mercedes CLA spot aired during the Superbowl. Both videos quickly dispelled worries by TTAC’s resident market analysts that the CLA might be the wrong car at the wrong price, and a death to the brand. The power of big chested blondes.

According to the Detroit News, the “Super Bowl commercial and an online-only teaser video with Michigan model Kate Upton had boosted the luxury automaker’s appeal with younger consumers.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Kendahl Kendahl on Feb 15, 2013

    As a long time horse rider and owner, I have noticed that the majority of horse people are women and they tend to be better looking, more intelligent and better educated than average. Makes me wonder why so few guys ride.

  • Doug-g Doug-g on Feb 15, 2013

    Ray Wert hooked up with Kate during the Detroit auto show. I spoke with Ray's mother and she said Ray is still being treated for the nasty case of Dongfeng he contracted.

  • Oberkanone My grid hurts!Good luck with installing charger locations at leased locations with aging infrastructure. Perhaps USPS would have better start modernizing it's Post offices to meet future needs. Of course, USPS has no money for anything.
  • Dukeisduke If it's going to be a turbo 4-cylinder like the new Tacoma, I'll pass.BTW, I see lots of Tacomas on the road (mine is a 2013), but I haven't seen any 4th-gen trucks yet.
  • Oberkanone Expect 4Runner to combine best aspects of new Land Cruiser and new Tacoma and this is what I expect from 2025 4Runner.Toyota is REALLY on it's best game recently. Tacoma and Land Cruiser are examples of this.
  • ArialATOMV8 All I hope is that the 4Runner stays rugged and reliable.
  • Arthur Dailey Good. Whatever upsets the Chinese government is fine with me. And yes they are probably monitoring this thread/site.
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