#Mazda3

Mazda3 Skyactiv-CNG Concept

Last week, Mazda CEO Masamichi Kogai said that the company had no plans for a production Wankel rotary anytime in the near future, though the company most identified with the engine that goes “hmmmm” will continue to do research on rotaries. Now, at the Tokyo Motor Show, Mazda is showing that its future powertrain plans include diesel, natural gas and hybrid drives.

The mainstream compact car segment is the perfect example of the infamous “driving appliance.” The Corolla and Civic sell in enormous volume because they are the middle-of-the-road “white bread” option, not in-spite of the vanilla. Unlike many in the automotive press, I don’t find anything wrong with that. In fact, I love me some Wonder Bread. But sometimes you feel like a pumpernickel, and that’s where the 2014 Mazda3 comes in. Mazda was so excited about their new loaf that they invited me to spend the day with them in San Diego. Want to know if you should spend 5+ years with one? Click through the jump.

The new 2014 Mazda3 is getting rave reviews for its improved looks to go along with Mazda’s typical best-of-class driving dynamics. Last month, Mazda had its best August sales ever in the United States, with slightly over 28,000 units sold.

For a car company that seems to have a perpetually precarious existence, things are going well at Mazda. Sales of their new range of products, like the CX-5 and the Mazda6, are relatively strong – I say relatively because the Mazda6’s volumes are about 10 percent of the Toyota Camry, and the whole brand sells fewer cars than Honda does Civics. But Mazda is banking on the new Mazda3 to help them get real traction in the market place. Not only is there a new car, but a new factory in Mexico as well, which will help insulate Mazda from then yen’s penchant for yo-yo’ing, as well as any future Fukushima-like disruptions.

By pure happenstance I ended up with an Elantra GT immediately after r eviewing the 2014 Kia Forte sedan. As I said last week in the Forte review, the Elantra and Forte are related, but this isn’t a case of Korean badge engineering. It’s far more complicated. The Forte is the new kid on the block while the Elantra has been around for a few years. At this stage in life, Hyundai is trying to inject vitality into the Elantra name by adding new models. First we got the four-door sedan, then a two-door coupé followed by the Veloster which is just a four-door hatchback Elantra (yes, I know Hyundai calls it a three-door, but I know better). If you’re confused by door counts, the new Elantra GT is a five-door. Say what?

The above photo making its way around the internet is supposedly the first uncovered photos of the 2015 Mazda3. Based on prior shots of camo-clad prototypes, it looks like this could be the final design.

A report from Just-Auto suggests that the next Mazda2 will “use [a] downsized CX-5 platform”. While this is technically true, the headline is a bit misleading.

A weak yen and a slew of new models has Mazda within sight of profitability. With Mazda heavily dependent on exports, the yen’s 16 percent decrease in value relative to the U.S. dollar could not have come at a better time for Mazda, as it readies a whole slate of new products for sale.

If you were to read certain outlets, you may have the mistaken impression that Mazda is making a move upmarket. More than one industry gadfly took Mazda CEO Takashi Yamanouchi’s assertion that he wants to see Mazda become a “premium” brand as evidence of managerial incompetence. How could the world’s last independent auto maker have the gall to gun for the Germans and upscale Japanese marques when they are currently a bit player in the global auto sector?

The words “Mazda” and “premium” will be forever linked with the stillborn Amati brand in the mind of car enthusiasts. Cancelled at the 11th hour, Amati was supposed to be Mazda’s luxury brand that would go head to head with Infiniti, Lexus and Acura. All we got out of it was the Millenia.

British magazine AutoExpress managed to get its hands on leaked pictures of the 2014 Mazda3.

As dismissive as I tend to be of the internet product-planning brigade, their constant cries of “Bring rear-drive, V8 full-size Aussie sedans to America” may have some credibility – the market for these cars in Australia seems to be going teats up, with SUVs and small cars taking their place.