#Marketing

Considering that it seems as though every other commercial on television follows the doofus male wise female plot, the new VW Passat commercial released just in time for the run up to the Super Bowl is hardly the most egregiously misandrist (yes, Virginia, despite what your spellchecker says, it is a word). With a tagline of “Pass down something he will be grateful for”, the ad shows a father in a shirt and tie teaching his son how to throw a baseball, in front of a Passat sitting in their driveway. Completely clueless about the mechanics of throwing overhand, but convinced of his knowledge of the subject, dad has form that makes “throwing like a girl” a compliment by comparison. He looks like a cross between someone putting shot and a gooney bird trying to land. The son dutifully imitates dad’s form, but with a skeptical look on his face. Neither can get the ball anywhere near the target. I’m not sure the ad is on target either.

Our NAIAS preview post revealed a common theme of dissatisfaction with the slow-striptease style of product reveals, where manufacturers “leak” teaser shots ad nauseam in the run-up to a product launch. It seems the readers are tired of it, and frankly, I am too. So what’s to be done about it?

“Chevy Runs Deep” is being dropped as the Bow Tie Brand’s marketing slogan of choice, as the last vestige of the Joel Ewanick area has departed the RenCen.

We’ve taken a fair number of potshots at the General lately, but some times the company and its ad agencies get it right. Watch this and tell me you don’t kind of want a DTS at the end of it….

Hey Sajeev,

While watching the Mecum auto auctions recently, a beautiful Plymouth GTX came thru on the auction block. It got me thinking about the rash of brand-icide we’ve seen these past ten or so years. As they pass, others come in.

The big auto news on Twitter this morning – Lincoln is now known as “Lincoln Motor Company”, and they’ll be rolling out the name change with a brand new Superbowl ad. That’s great, but where’s the product?

It’s been a little while since we checked in on GM’s A-Car experiment, the Chevrolet Spark. After some cringe-worthy initial attempts at marketing the Spark, we are now getting some early data, and the takeaway is this; sales aren’t so bad, but the demographics of Spark owners aren’t quite what GM wanted.

The Cadillac Escalade, perhaps the decade’s most prolific monument to conspicuous consumption, will be going in a different direction for its next generation. GM’s Mark Reuss described the new Escalade as “much less ostentatious”.

Chinese performance and graphic artist Liu Bolin is known as the invisible man. He has himself photographed after he’s dressed and painted himself to almost completely blend into the background. Besides any deeper philosophical implications about the state of man in his work, the photographs are visually arresting and wryly clever. Someone at Ford or their ad agency must also be clever because they got an inspired idea: hire Bolin to make the dramatically styled 2013 Ford Fusion stand out in consumers’ minds by painting the Fusion’s competitors into the background. I think it’s a brilliant concept, but then I’ve used the portmanteau Camcordata myself to describe the relatively indistinguishable cars in the midsize sedan market. Making the Fusion’s competitors literally blend into the background effectively gets the message across that the Fusion is different. Do you agree?

Is Ford about to re-name the Lincoln brand? A Detroit News reporter asked Jim Farley that question point blank, and his answer was evasive.

A Kia Sportage owner in the UK was in for a surprise after he found out that the “full leather” interior in his Kia Sportage was actually “…mainly plastic or vinyl.”

Coming straight out of the “I can’t believe people get paid for this nonsense” department is Scion’s new marketing initiative; picking heavy metal-listeners as its next target demographic.

A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and encouraged me to check it out.

Isaac Mizrahi’s most notable accomplishment to date might be copping a feel off Scarlett Johannson on live TV. Now, the fashion designed is trying his hand (no pun intended) at automotive marketing.

You can see this ad. Television viewers in the UK can’t. The Chevrolet Volt is sold in the UK as the Vauxhall Ampera, and its ad has been banned by the UK Advertising Standards Authority. It says the ad is misleading. The ad claims a 360-mile range. GM is a serial offender when it comes to alternate realities, and this ad is the latest installment.