Opinion: Jeep's Super Bowl Ad Won't Unite Us

Last night’s Super Bowl got out of hand about as quickly as the newsman fight in Anchorman: The Legend of Ron Burgundy.

This meant that I, watching the game home alone since Super Bowl parties aren’t safe these days, turned to the ads to keep myself entertained. Sadly, with a few exceptions, most were as stinky as the game itself.

The ones that were supposed to be funny mostly weren’t, the emotional/inspirational ones were mostly fine but unmemorable, and the one that was so bad that I think it was intentionally terrible for the sake of virality was just annoying.

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Buy/Drive/Burn: Affordable American Subcompact Crossovers in 2021

They’re small and space efficient because they’re hatchbacks, and they sell well because they’re called crossovers. Which small American CUV is worth buying with real money if you’ve got a $25,000 budget?

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2021 Jeep Grand Cherokee: L is for Large

The 2021 Jeep Grand Cherokee L is full-sized luxo SUVing at its best, loaded with as many features as this class will allow, plus for the first time, three-row seating.

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Report: 2021 Jeep Wrangler 392 Rubicon Priced at Nearly $80K

We know the 2021 Jeep Wrangler 392 Rubicon and its 470 horsepower and 470 lb-ft of torque is on its way to market. Now we have an inkling on price.

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Customized Jeeps From the Factory?

Customized Jeeps direct from the factory? That could be a possibility.

Fiat Chrysler Automobiles is building a $23 million vehicle customization facility with Jeep Wrangler and Gladiator production nearby at their Toledo Assembly Complex.

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Rare Rides: Be a Pioneer in a Jeep Cherokee From 1985

Today’s Rare Ride is an early example of the Cherokee, built while AMC was still alive and well-ish. And it just so happens to be the same color and trim as the Comanche pickup featured here recently.

And it’s just about factory fresh.

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Rare Rides: A 1990 Jeep Comanche Pioneer, the Best Jeep Truck Ever

Today’s Rare Ride comes from a time when Jeep still offered a two-door pickup to the American small truck consumer.

Super clean, pretty retro, and with great tape stripes, it’s the Jeep Comanche Pioneer. A fitting example of the first-ever Jeep featured in this series!

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2021 Jeep Wrangler Rubicon 392: Yes, It Has a Hemi

Truck wars. Pony-car/muscle-car wars. Sports-car wars. Now, we have off-road wars.

The 2021 Jeep Wrangler Rubicon 392 is a not-so-subtle way for Jeep to lob a grenade, metaphorically speaking, at Ford.

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2020 Jeep Gladiator Sport S Review - Poised for Urban Life

Jeep loves to talk about its off-road heritage. And it has the goods to back the claims of boulder-bashing prowess that it makes.

That said, most utility vehicles spend most of their time on pavement. And sometimes, the tradeoffs made for off-road capability aren’t worth it.

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Jeep Easing Electrification Into Japanese Market, World to Follow

One of the main reasons Fiat Chrysler Automobiles is partnering with PSA Group is to help soften the financial blows of battery development, we literally just talked about it. But the French automaker has its own reasons for wanting to get into bed with the FCA, namely its rather diverse list of subsidiaries — with Jeep occupying spot número uno.

Despite being offensively American to some, Jeep is the sixth most-popular nameplate in the United States. It also happens to be world-renowned as an off-road brand and had made strong inroads in places you’d never expect. This has forced the brand to rethink its global appeal, requiring Fiat Chrysler to issue some market-specific models like China’s Jeep Commander PHEV and the Renegade 4xe — the latter of which is already sold in Europe and slated to launch this November in Japan. But these models are only the tip of the iceberg as FCA intends on meeting ever-tightening emissions regulations in major markets that aren’t the United States.

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Jeep Shows Off Special Editions, Takes Place in Octogenarian Club

Eighty years of anything is a lot, with life and marriage – and the occasional fruitcake – being heartily celebrated if they ever make it that far. There have been a few car brands to mark this milestone as well; Jeep is the latest to join the club.

Rather than rent the local banquet hall for a party, however, they’ve decided to do what carmakers tend to do best in times like these: Roll out a few special editions.

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QOTD: Wishing for Something Grander?

Big Jeep day yesterday, wasn’t it? Hoo boy. The off-road brand tempted buyers not just with a plug-in hybrid Wrangler, but also a taste of what’s to come in the full-size segment.

The Grand Wagoneer Concept, which closely mirrors a production vehicle we can expect next summer, generated an instant reaction from TTAC chatroom denizens — not all of it favorable. Far from it, in fact. Looking at this hulking, three-row SUV with ultra-premium aspirations, what would you do to turn a B into an A+?

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Name Your Price: Two Huge Jeeps, One of Them Topping Six Figures

It should come as no shock that the loftiest Jeep Grand Wagoneer will crest the six-figure mark; the automaker said as much when it announced its intention to resurrect the bygone range-topper. It’s not like Cadillac and Lincoln aren’t nudging that barrier (or breaking through it) already.

But getting into a full-size Jeep next year doesn’t have to carry such a high cost. On the same day it revealed its damn-near-production-ready Grand Wagoneer Concept, the automaker talked price.

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2021 Jeep Wrangler 4xe: Over Hill and Dale, Silently

Eager to steal some thunder from Ford’s returning Bronco, Jeep pulled the wraps off its upcoming Wrangler 4xe Thursday, revealing an off-roader that might be able to handle your commute without consuming a drop of gas. Oh, and you could probably cruise quietly through some sort of wilderness terrain, too.

Mating a turbocharged 2.0-liter four-cylinder with two electric motors, the Wrangler 4xe is said to be able to deliver up to 25 miles of all-electric driving.

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Jeep Grand Wagoneer Concept: Big Things Ahead

It’s not the production model, but it’s the closest we’ve gotten so far to Jeep’s returning full-size SUV. Sport-utility family, to be clear, as Jeep plans to offer its body-on-frame rig in a variety of flavors.

Entry-level Wagoneer will give way to the high-zoot Grand Wagoneer — a vehicle Fiat Chrysler claims will redefine “American premium” by offering a plug-in hybrid variant and a host of “ultra-premium leading-edge features and technology.”

Alas, the real thing remains distant. Scheduled to go into production in the second quarter of 2021 at Warren Truck Assembly, the actual Grand Wagoneer is heralded by a “vision of what [the] production vehicle could be.”

Feast your eyes.

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  • MaintenanceCosts Nope. The CUV is now the default car, and the sedan is a specialty product. For baseline competitiveness the OEMs need a full lineup of CUVs. Full-line OEMs also need pickup trucks and a couple sizes of SUVs. Sedans are what coupes used to be: a bonus afterthought.
  • Jeff I believe if they made sedans with usable trunks, taller, and easier to get in and out of more people would buy them. The trend toward sloped roofs, lower profiles, and small trunks has increased sales of crossovers and suvs.
  • KOKing Toyota still moved half a million Camrys and Corollas in the US last year, and although I can't find Model 3 numbers on their own, I'm guessing it's in the 200k range, so sedans aren't going the way of the PLC. Clearly SUVs and trucks have higher margins, and it's all about 'shareholder value' for the Big 3 in particular, so I don't seem them bringing em back if/until the pendulum swings back in another generation or two.
  • Billccm I miss the Fusion, too. My daughter's 2007 Fusion has been reasonably reliable and now approaching 200,000 miles her only replacement to consider is a Honda Accord. Sad Detroit decided not to compete in the automobile business.
  • Tassos Jong-iL Maybe I am wrong. I am paid to give me (as informed as possible) opinionDid you learn English in one of my gulag schools? I joke, I joke! please have a great weekend Healey-San.