#JapaneseCars

A report in the Nikkei claims that Mazda’s rotary engine will live on as a range extender for electric vehicles using hydrogen power for the Wankel engine.

Pursuant to our recent discussions of Honda’s spiral into the mundane – and the market’s warm reception despite this move, here’s another example of one of the big H’s vehicles picking up steam as it becomes more mainstream.

An editorial in Car and Driver given the subtitle “Deep Thoughts” tackles a favorite subject of the peanut gallery; the Decline and Fall of Honda’s Empire. Unfortunately, rather than being a critical analysis of the real problems that Honda is prone to (which author Dave Mable mentions, albeit in passing), it’s simply yet another softball lobbed at the sophists who have opinions on everything and know very little. Like C/D commenter “GolfTDI”, profiled in the above photo.

“There’s only one word that’s banned in our company: brand,” Mr. Dyson said, speaking at “Disruption By Design,” a conference put on by Wired on Tuesday. “We’re only as good as our latest product. I don’t believe in brand at all.”

I agree with Dyson. Brand is an utterly obnoxious word. Brand really just means “reputation”. As we’ve seen before, “building your brand” without any substance behind it will be immediately exposed as fraudulent. But brands still matter.

Our own Michael Karesh will be testing out Nissan’s new Altima this week. This is the car that Nissan is hoping will take the Altima from its current second place slot in the mid-size segment and up to the top of the pile. In lieu of Michael’s take, there are a few factors that are worth looking at.

With a planned Chinese joint-venture between Chery and Subaru now really, honestly dead in the water, Subaru will look to the United States for sales growth, while importing cars to China for the next few years.

Chinese customers will be able to help themselves to not one but two long-wheelbase Infiniti M sedans., just in case up-and-coming plutocrats don’t want an Audi A6L.

Scion will be killing off their xB hatchback (beloved by at least one commenter) and the xD hatchback (which nobody really liked).

If the Ferrari FF is just a little too common for you, a Minnesota man has what must be the only one of its kind in the United States – a 1987 Honda Accord Aerodeck, practically new with just 29,750 miles on the clock.

Mazda is saying “peace out” to their V6 engines. The party line is that they don’t really fit with the companies new philosophy, and the SkyACTIV portfolio. Instead, the company is drumming up a few alternatives.

Kizashi apparently means “omen”, sign or “warning” – it also means “something great is coming”, but the only thing on Suzuki’s American horizons is a bleak future.

The scuttlebutt on Mazda is that Japan’s favorite independent automaker is in the toilet, having to shed jobs in America and assets in Japan just to stay afloat. While Mazda may be strapped for cash, their less-than-liquid holdings, like a baseball team and $5 billion worth of land, don’t look so bad.

Nissan’s upscale Infiniti cars can only be bought outside of Japan, but most of the cars are made in Japan. That will change, said Nissan CEO Carlos Ghosn in New York.

Murilee’s piece on the Acura Vigor brought back some fond memories for me involving that car, and an utterly bizarre bit of automotive trivia that was thought to be lost forever – a Japanese-market commercial for the Honda Vigor that features sexual deviancy (panty sniffing, anyone), Italian art house cinematography and the requisite badly-garbled English slogans.