#HyundaiVenue

We love to daydream about Hellcats and TRXs and Shelbys and even affordable sports cars like a Type R, but there are many among the masses who care not for such iron, and don’t have enough paper for those things even if they did.

Some of these folks need and/or want something even more basic than your standard Civic or Corolla. Or they want some boxy utility with paying the premium commanded by so many crossovers.

If you’re like this writer, you pine for the long-ago days when walking into a bar only carried the risk of embarrassing inebriation and possibly violent confrontation, not a viral infection that could leave any of us on gasping on life support. We all wish things were normal.

While the coronavirus hasn’t cleared out, you wouldn’t know that looking at Hyundai’s U.S. sales tally for July. The automaker raised eyebrows and bucked the industry trend by posting a year-over year gain last month.

At some point in the past few years, the word “basic” began being used as a pejorative, aimed at young men and women whose personal style and interests were “ exceedingly ordinary,” in the words of the great Urban Dictionary.

You know the stereotype: pumpkin spice lattes and Ugg boots for women; untucked button-down shirts, Axe body spray, and dingy baseball hats for men.

Basic doesn’t have to mean bad, boring, or ordinary, though. It can also mean simple. And the 2020 Hyundai Venue is just that: Simple. And that’s not meant as a pejorative.

Which isn’t to the say the Venue is without flaws. But it’s meant for basic – there’s that word again – transport, and not much else, and it’s poised to do that job well.

Unless you’ve been living under an especially virulent rock, it’ll not have escaped your notice that most manufacturers are building crossovers and mini-utes (apologies to our readers in Oz for the loose usage of “ute”) to either replace or supplement the cars at the entry-level end of their lineup. After all, customers have to start somewhere, and if an affordable rig exists for young or first time buyers, the company stands a better chance of selling that customer their second car. And third. And so forth.

Priced at $17,250, the entry level Hyundai Venue SE definitely fits the bill. Known for packing its cars to the gunwales with standard features not generally found at instant ramen price levels, has Hyundai taken the same approach with this Venue?

The Hyundai Venue, a bottom-rung, A-segment crossover of such a diminutive size that you’d be forgiven for thinking it showed up in the wrong market by accident, has undergone testing by the Environmental Protection Agency.

Stretching one inch less than a Kia Rio hatch when measured stem to stern, the Venue is part of Hyundai’s effort to eliminate white space in its U.S. lineup while providing young car buyers with an attainable place to start climbing the Hyundai product ladder. These buyers, the EPA confirms, will not have to worry about lofty fuel bills.

Amid splashy introductions like that of the resurrected Toyota Supra, the 2020 Hyundai Venue‘s debut at the New York Auto Show was a different kind of affair. It’s an entry-level vehicle, at least as far as crossovers are concerned, and its lack of all-wheel drive might have some saying it doesn’t even belong in the crossover camp.

In going smaller, slotting an A-segment vehicle below its still-new subcompact Kona, Hyundai says it’s staking a claim in a segment it expects other to populate. Not losing sight of what the Venue is supposed to be meant avoiding AWD like the plague.

Hyundai’s new Venue is not a large vehicle. At 158.9 inches in length, the sub-subcompact crossover is 5.1 inches shorter than the already petite Kona and 5.9 inches shorter than the Elantra GT. Despite its modest length, the upcoming 2020 Venue, pegged as a cheaper entry point to the Hyundai crossover lineup, doesn’t make many concessions in terms of interior room.

If you’re a hip, urban entrepreneur, Hyundai wants to get you into this front-drive-only Venue. C’mon, you had no intention of taking this thing off-road.

Hyundai hopes the answer to that question, for a good number of young or otherwise cash-strapped buyers, is “yes.”

As it performs a slow leak of its upcoming small Venue crossover ahead of the New York Auto Show, the Korean automaker wants would-be buyers to know the subcompact Kona won’t be the cheapest Hyundai crossover for long. Nor the smallest.

But how small is too small for America?

Seeking to quench the American public’s seemingly insatiable thirst for crossover vehicles and SUVs, Hyundai has announced it will introduce yet another machine of this type at next month’s New York Auto Show.

To be called the Venue, this will be a new entry-level CUV set to slot in underneath the Kona, a vehicle that is already exploring the limits of legroom and cargo space. It is popular, however, and with good reason – its funky shape, combined with a strong value proposition, is proving an easy sell to a lot of shoppers. Will the Venue follow that path? Or, like Fleetwood Mac, will it go its own way?