Hyundai: Is This Venue Big Enough for You?

Steph Willems
by Steph Willems
hyundai is this venue big enough for you

Hyundai hopes the answer to that question, for a good number of young or otherwise cash-strapped buyers, is “yes.”

As it performs a slow leak of its upcoming small Venue crossover ahead of the New York Auto Show, the Korean automaker wants would-be buyers to know the subcompact Kona won’t be the cheapest Hyundai crossover for long. Nor the smallest.

But how small is too small for America?

When he told you about the upcoming sub-subcompact mini-ute, Matthew Guy had trouble imagining a smaller crossover than the Kona. Dimensionally, the Venue might not undercut the Kona in size by all that much. This isn’t Japan.

No official specs are available for the perusing, but the Venue’s severely truncated rear, seen here in these artist sketches, points to a compromise on cargo capacity (especially if that rear glass is as steeply raked as the images suggest). After being burned on U.S. sales volume due to its limited crossover lineup, Hyundai’s not taking any chances, preferring to stuff any white space in its lineup with new crossovers. The new Santa Fe and recent Kona were the first salvos in that effort, with the 2020 Palisade serving as a larger, more brawny range-topper.

One the bottom of the size scale, Hyundai feels there’s room for something with an MSRP below that of the $19,990 (before destination) Kona. That’s the space where Nissan’s Kicks plays. The front-drive-only Nissan starts at $18,540 for 2019.

Certainly, Hyundai wants to get across that the new model is indeed smaller and cheaper than Kona. In a brief bit of copy targeted at Millennials, the automaker touted the Venue’s “abundance of playful and practical features including seamless safety, versatility and connectivity,” without mentioning engine size or availability of all-wheel drive.

All will become clear on April 17th, when the Venue accepts out-of-shape journalists into its cozy cabin.

[Images: Hyundai]

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3 of 9 comments
  • Cimarron typeR Cimarron typeR on Apr 09, 2019

    Yikes, thats not a name you'd think the marketing wonks would choose stateside. Maybe the Smegma?

  • Russycle Russycle on Apr 09, 2019

    If the only way for us to get our hatches is with a mild lift, I'm OK with that. Pricing doesn't seem too bad. Does that line down the center of the rear mean this actually has barn doors? That would be interesting.

    • Gomez Gomez on Apr 09, 2019

      I’m guessing not. That same line in the drawings goes over the top of the vehicle and down the windshield and hood as well.

  • Probert There's something wrong with that chart. The 9 month numbers for Tesla, in the chart, are closer to Tesla's Q3 numbers. They delivered 343,830 cars in q3 and YoY it is a 40% increase. They sold 363,830 but deliveries were slowed at the end of the quarter - no cars in inventory. For the past 9 months the total sold is 929,910 . So very good performance considering a major shutdown for about a month in China (Covid, factory revamp). Not sure if the chart is also inaccurate for other makers.
  • ToolGuy "...overall length grew only fractionally, from 187.6” in 1994 to 198.7” in 1995."Something very wrong with that sentence. I believe you just overstated the length by 11 inches.
  • ToolGuy There is no level of markup on the Jeep Wrangler which would not be justified or would make it any less desirable [perfectly inelastic demand, i.e., 'I want one']. Source: My 21-year-old daughter.
  • ToolGuy Strong performance from Fiat.
  • Inside Looking Out GM is like America, it does the right thing only after trying everything else.  As General Motors goes, so goes America.