What Pandemic? Hyundai Reports U.S. Sales Gain in July

Steph Willems
by Steph Willems
what pandemic hyundai reports u s sales gain in july

If you’re like this writer, you pine for the long-ago days when walking into a bar only carried the risk of embarrassing inebriation and possibly violent confrontation, not a viral infection that could leave any of us on gasping on life support. We all wish things were normal.

While the coronavirus hasn’t cleared out, you wouldn’t know that looking at Hyundai’s U.S. sales tally for July. The automaker raised eyebrows and bucked the industry trend by posting a year-over year gain last month.

A bright spot in the automotive landscape following months of fiscal and human carnage, Hyundai’s July sales sheet reveals a 1-percent YoY gain, with retail sales up 4 percent. And, much like last year, the brand’s buoyancy was the result of new crossovers, not cars.

For the month, year-over-year fleet sales fell 32 percent, for obvious reasons. Crossovers now make up 67 percent of Hyundai’s sales volume, and the number of those sold was up 16 percent over the same month last year. Thank the popular Palisade and new Venue small CUV for the additional volume. The range-topping Palisade (which, helpfully, was just coming online last July) was the third-best selling Hyundai last month, narrowly beat by the Santa Fe and Tucson.

The subcompact Kona saw its sales climb 11 percent, year over year. Santa Fe volume was only behind July 2019’s tally by about 350 units, while the little Venue added 1,620 units to the ledger. Interestingly, the new-for-2020 Sonata was only 142 units behind last year’s figure, which practically amounts to breaking even. Hard to do for any sedan.

“Achieving an overall sales increase despite the ongoing pandemic is a tremendous accomplishment and speaks to the depth and quality of our product lineup and resiliency of our dealers,” said Randy Parker, Hyundai Motor America’s vice president of national sales, adding that inventory levels are stable.

[Image: Hyundai]

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  • Inside Looking Out Inside Looking Out on Aug 03, 2020

    There is nothing more satisfying than to drive a fine Hyundai in sunny day after lunch in upscale French restaurant.

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    • Inside Looking Out Inside Looking Out on Aug 04, 2020

      @ajla "I know many former Bentley owners that now drive Hyundais" My daddy told me: "Son, always, always diversify, never ever put all your eggs in one basket".

  • Old_WRX Old_WRX on Aug 04, 2020

    @Lie2me, "The “common view” is the sky is blue..." Thank you for proving my point. It's a good thing you weren't Christopher Columbus' advisor. And, I hope that no one near you gets sick, too

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    • Old_WRX Old_WRX on Aug 04, 2020

      @Lie2me, "Fornicate the penguin." Quick, what is the source of this quote?

  • MrIcky I like the 78 concept. I like the safari type top on the purple one but I don't like that color, I want to like the warth...scrambler concept but it doesn't quite do it for me. I'd like to try the magneto.
  • Tassos GM, especially under the sorry reign of socially promoted nobody Mary Barra (who would not have a chance in hell being appointed the CEO if she was a MALE) has done far dumber and sillier things than that, wasting BILLIONS on 'cruise' and expecting it to make it $50 billion, remember? THey do not mention the name much these days, the clowns at GM, do they?
  • MaintenanceCosts I notice that the pictures don't show the dash or the door cards, two places where you'd be most likely to notice interior disintegration on a VW of this vintage.Looks nice on the outside but I wouldn't touch it.
  • SilverHawk At least in the short term, this is simply going to cause more anxiety among the more technology shy consumers looking to buy a new vehicle. Especially when this is not being done for the benefit of the vehicle owner, but for the convenience of GM's marketing department. Personal data security is an extremely important issue in today's world.
  • Ajla I don't think I'd be able to part with something I kept for 23 years. Especially as the only owner.