What Pandemic? Hyundai Reports U.S. Sales Gain in July

Steph Willems
by Steph Willems

If you’re like this writer, you pine for the long-ago days when walking into a bar only carried the risk of embarrassing inebriation and possibly violent confrontation, not a viral infection that could leave any of us on gasping on life support. We all wish things were normal.

While the coronavirus hasn’t cleared out, you wouldn’t know that looking at Hyundai’s U.S. sales tally for July. The automaker raised eyebrows and bucked the industry trend by posting a year-over year gain last month.

A bright spot in the automotive landscape following months of fiscal and human carnage, Hyundai’s July sales sheet reveals a 1-percent YoY gain, with retail sales up 4 percent. And, much like last year, the brand’s buoyancy was the result of new crossovers, not cars.

For the month, year-over-year fleet sales fell 32 percent, for obvious reasons. Crossovers now make up 67 percent of Hyundai’s sales volume, and the number of those sold was up 16 percent over the same month last year. Thank the popular Palisade and new Venue small CUV for the additional volume. The range-topping Palisade (which, helpfully, was just coming online last July) was the third-best selling Hyundai last month, narrowly beat by the Santa Fe and Tucson.

The subcompact Kona saw its sales climb 11 percent, year over year. Santa Fe volume was only behind July 2019’s tally by about 350 units, while the little Venue added 1,620 units to the ledger. Interestingly, the new-for-2020 Sonata was only 142 units behind last year’s figure, which practically amounts to breaking even. Hard to do for any sedan.

“Achieving an overall sales increase despite the ongoing pandemic is a tremendous accomplishment and speaks to the depth and quality of our product lineup and resiliency of our dealers,” said Randy Parker, Hyundai Motor America’s vice president of national sales, adding that inventory levels are stable.

[Image: Hyundai]

Steph Willems
Steph Willems

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  • Inside Looking Out Inside Looking Out on Aug 03, 2020

    There is nothing more satisfying than to drive a fine Hyundai in sunny day after lunch in upscale French restaurant.

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    • Inside Looking Out Inside Looking Out on Aug 04, 2020

      @ajla "I know many former Bentley owners that now drive Hyundais" My daddy told me: "Son, always, always diversify, never ever put all your eggs in one basket".

  • Old_WRX Old_WRX on Aug 04, 2020

    @Lie2me, "The “common view” is the sky is blue..." Thank you for proving my point. It's a good thing you weren't Christopher Columbus' advisor. And, I hope that no one near you gets sick, too

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    • Old_WRX Old_WRX on Aug 04, 2020

      @Lie2me, "Fornicate the penguin." Quick, what is the source of this quote?

  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.