#Hydrogen

When it comes to fuel cell technology, everyone seems desperate to hop into bed with everyone else. The past 12 months has been a whole number of alliances; the start of 2013 saw an announcement between Toyota and BMW to partner on hydrogen technology, while Daimler, Ford and Nissan also banded together on their own fuel cell project. Now we can add Honda and GM to that list.

We’ve been saying it for years that Toyota, along with several other automakers, will launch a hydrogen fuel cell car in 2015. Two years ago, you heard it from Toyota’s Chief Engineer Satoishi Ogiso. A month ago, Toyota’s America-chief Jim Lentz promised that “the first fuel cell sedan is coming to the U.S. in 2015.” Now, Bloomberg says that “at the Tokyo Motor Show in November, Toyota plans to show a hydrogen-powered sedan that would be sold as a 2015 model.”

AutomakerS around the world seem to have colluded to turn 2015 into the Hydrogen year. Yesterday in Nagoya (a trip into which TTAC invested 21,160 yen, and the price of a bento box, no freebie jaunts in Japan) , Toyota’s NA CEO Jim Lentz confirmed that the Hydrogen Year is still on the calendar.

As one of the big dissenters from the battery-powered EV lovetrain, Hyundai is about to put its money on Hydrogen Fuel Cell technology. Starting in 2015, it intends to assemble up to 10,000 units of a fuel cell-powered version of the Tucson crossover at its plant in Ulsan, South Korea.

Hydrogen does not seem on top of President Obama’s agenda, neither does it rank very high on Martin Winterkorn’s list of priorities, but it sure is popular in Japan. Japanese carmakers, led by Toyota, are targeting a 2015 launch of hydrogen cars.

Toyota also says they are the most energy-efficient.

Volkswagen has been tinkering with hydrogen for longer than I can remember. Yesterday, CEO Martin Winterkorn said it was all for naught. Hydrogen fuel cells are unlikely to become a cost-effective way to power cars in the near future, Winterkorn told Automotive News at Volkswagen’s press conference in Wolfsburg. He said it’s not Volkswagen’s fault:

Canadian fuel cell firm Ballard Power inked a deal with Volkswagen that could be worth as much as $100-million and last up to 6 years.

America, land of wide open roads and big cars, listen up: On the sidelines of Nissan showing its new day care center at its Yokohama headquarters to reporters, Nissan’s COO Toshiyuki Shiga made a comment that should resonate well with American customers:

There are people, and some of them comment on TTAC, who are convinced that a hydrogen-powered car is an insanity that will never work, but other people who work at the world’s largest carmakers beg to differ. Today, Ford, Daimler, and the Renault-Nissan Alliance signed a tripartite pact for the joint development of a fuel cell system that promises to be implemented faster, and at lower cost, both to automakers and customers.

Pretty much most of the world’s large automakers plan a commercial launch of fuel cell vehicles in 2015, Hyundai even earlier. One of the hot spots could be Scandinavia. At the end of a month-long hydrogen-powered tour through Europe, Toyota, Nissan, Honda and Hyundai signed an agreement to jointly promote fuel cell vehicles in Norway, Sweden, Iceland and Denmark.

Call it synchronicity or call it conspiracy: 2015 is drawing closer, the year when several large global automakers will begin full-scale launches of hydrogen-powered automobiles. Developing new powertrains being costly with unassured payback, automakers form alliances to share the cost. And alliance of Daimler, Honda, Hyundai and Toyota to jointly promote hydrogen use would be surprising, they usually are otherwise engaged. However, the four join hands, forces and cars for a grand hydrogen tour through Europe.

The excitement about battery electric vehicles seems to die down amidst disappointing uptake. Range, weight and cost are in the way. At the same time, dormant interest in fuel cell vehicles is being rekindled . A month ago, we had a new look at the technology from the perspective of the Toyota/BMW linkup. Today, The Nikkei [sub] takes a broader view and says that carmakers are in the final lap of the fuel cell race. Let’s have a look at the contestants and where they stand.

The intensified alliance between Toyota and BMW shines a new light on a technology that has been discussed for decades, but that never quite made it: Hydrogen fuel cells. BMW will get access to Toyota’s fuel cell technologies. This most likely spells the end of the fuel cell cooperation between BMW and GM. Let’s take another look.

At the Tokyo Motor Show, the announcement that Toyota and BMW are in cahoots over batteries, diesel engines and possibly more was the talk of the show. Back in Bavaria, BMW displays a promiscuous bent. BMW will cooperate with GM, yes GM, on fuel cells. This at least if the German magazine Wirtschaftswoche is correctly informed.

Sources told Wirtschaftswoche that a cooperation between BMW and GM is as good as done.