#Hybrids

There’s a bit of an automotive renaissance occurring just below the radar. While pure electrics and plug-in hybrids garner endless headlines, several luxury brands are sneaking more mild hybrid arrangements under their vehicles’ hoods via a 48-volt electrical system.

Audi is a firm believer in the technology and is making moves to implement the system in numerous vehicles in its lineup, starting with the fourth-generation A8 arriving later this year. Combining regenerative braking with a small lithium battery and belt-driven alternator, the system harnesses wasted energy and is a more affordable way to tap into the benefits of hybridization. So affordable, automakers are using the KERS-like system on models as standard equipment, not a optional extra.

In this regard, Audi’s A8 is no different. The next generations of the A6 and A7 will also use the technology.

With the exception of Mazda and — until its Outlander PHEV finally lands on U.S. shores — Mitsubishi, Subaru remains one of very few automakers to completely eschew electrified powertrains.

Despite lacking any fully electric, plug-in hybrid or hybrid model (the unloved Crosstrek Hybrid met a quiet death last year), Subaru’s U.S. customer base continues to expand at a rapid clip, but a gas-only strategy can’t survive forever. Environmental regulations the world over insist Subaru should follow the lead of its rivals and build something without pistons.

Well, Subaru plans to. However, unlike many of its rivals, the automaker has indicated it might take a different path towards this goal.

Volvo Cars is prepared to lower the curtain on diesel engines. Rising standards for nitrogen oxide emissions — and the cost associated with reducing them — has guided the automaker away from oil burners and into the loving arms of gasoline. “From today’s perspective, we will not develop any more new generation diesel engines,” CEO Hakan Samuelsson told Germany’s Frankfurter Allgemeine Zeitung.

That is not to suggest Volvo won’t get some serious mileage out of its last batch of diesels, though. The automaker has no plans to abandon the motors outright, suggesting it could march onward with its current lineup for at least a few more years. Diesels would also help Volvo meet corporate fuel economy targets while it gets new super-economical electric powerplants ready for market.

The success of Nissan’s e-Power system in the Japanese-market Note hatchback has company brass considering a trans-Pacific trip for the technology.

Should it arrive stateside, e-Power stands to give Nissan an edge in low-priced electrification — potentially undercutting the price of compact hybrid rivals by thousands. Unlike conventional hybrids and plug-in models, Nissan’s system burns gasoline every moment of the drive, despite an electric motor doing all the pulling work.

It’s really a matter of when, instead of a question of “will it?”

This week’s Shanghai auto show saw the premiere of an electrified Honda CR-V that should hit Chinese dealers in the second half of this year. When that vehicle will get a chance to battle rivals on American turf remains a secret, but it’s abundantly clear that the model has a future on this continent.

Newfound hybrid competition from the likes of the Hyundai Ioniq has forced Toyota into a mid-year strategy shift. Starting imminently, the automaker plans to offer a less expensive base model of the Prius while bulking up the model’s content with no-charge added safety features.

According to automotive research and car-shopping website CarsDirect, the entry price of a Prius should drop by $1,210, bringing its base MSRP (including destination) to $24,360. That helps close the gap between it and the Ioniq, which has strategically positioned itself as the segment’s value pick.

Honda primarily uses the Clarity to prove its faith in the future of hydrogen-powered vehicles, but it doesn’t sell very many of the fuel-cell equipped cars — and those that are on the road are limited to the California coast. As one of the few hydrogen offerings in North America, the Clarity has broadened its role to encompass any form of alternative fueling. Wednesday at the 2017 New York Auto Show, Honda shed more light on the hydrogen-free EV variant of the Clarity, as well as its new plug-in hybrid.

That ought to boost Clarity sales to previously unfathomable levels. Honda is setting a U.S. target of 75,000 units over the first four years, a quadrupling of the company’s current electrified vehicle output. However, that’s a drop in the bucket compared to its EV sales goal of two-thirds of all light vehicle deliveries by 2030.

Consumer demand may be the driving force behind automakers shifting assembly line production toward crossover vehicles, but there is another trend that has nothing to do with modern-day sales. Electric vehicles have a small but loyal consumer base and the majority of carmakers seem poised to ensure the next decade caters directly to them — whether it be through pure BEVs or hybridized powertrains.

However, not every manufacturer has its electrified ducks in a row. Despite hitting its mark with the Leaf EV, Nissan has been resting on its laurels since 2010 and hasn’t made the same sort of technological promises that Volkswagen Group or Ford cannot help but keep repeating… over and over again. Nissan’s chief planning officer Philippe Klein even admitted in January that his company’s EV prospects are dim and something needs to be done.

Being first is a tricky business. As we all know, Columbus was the first to discover the Americas but we also all know that is an utter falsehood. In addition to people already living on the continent, there is plenty of evidence to suggest that Viking and Chinese sailors made the trip by boat long before Spain was even considered a country. However, Columbus is the smug-looking gentleman getting most of the exploratory credit in Western textbooks.

It’s a similar story with Ford’s new Police Responder Hybrid Sedan. The automaker is calling it the “first pursuit-rated hybrid police car,” but that’s a little like saying you are the best athlete in a sport you also invented.

You might look at the 2017 Acura MDX Sport Hybrid and think, “Hmm … maybe it’s just me, but that looks a lot like the normal 2017 MDX.”

But don’t be fooled. This seven-passenger midsize SUV is just an incognito NSX; a tiger in Montessori parking lot camouflage. Hey, sometimes you have to ferry around the kids — and, holy God, have you ever tried hauling groceries in a two-seater? Those multiple trips eat into “you time.”

Okay, maybe that’s a bit of a stretch, but that’s what Acura wants you to think. Honda’s luxury division is in the midst of overhauling its image, and it’s doing so by injecting a little NSX into its products — both spiritually and mechanically. While that supercar, reborn as a hybrid last year following a decade’s absence, might seem totally removed from Acura’s popular — and tastefully refreshed — MDX, some familiar DNA appears beneath the new Sport Hybrid’s sheetmetal. (It also appears in the RLX sedan, if you weren’t aware.)

Oh, you’ll get better fuel economy with the MDX Sport Hybrid, but don’t talk to your friends about that. You bought it for the power. Capisce?

The Blue Oval is dolling out Big Green to dealers in an attempt to clear stubbornly unsold 2016 models from its inventory.

The plan could see Ford dealers collect bonuses of up to $6,000 per vehicle, a new report states. As you might have already guessed, the languishing models are certainly not of the truck, SUV or crossover variety.

If you want to beat Roger Federer or Novak Djokovic or Andy Murray or Rafael Nadal, you have to be better than Roger, Novak, Andy, and Rafa.

It doesn’t matter if it costs less to train you. It won’t matter if you’re better looking. It will never be sufficient to merely stack up better on paper; to be taller and stronger and younger.

You have to be better.

Sorry to have to break it to you this way, but, you’re not.

To upset a paradigm that’s been in place for two decades, the 2017 Hyundai Ioniq Hybrid can’t merely be less expensive than the Toyota Prius. People are willing to pay a premium for a superior known entity. The Hyundai Ioniq can’t merely be more attractive. Indeed, how could the Ioniq not be more attractive than the 2017 Toyota Prius? Moreover, the Hyundai Ioniq Hybrid won’t succeed simply because of superior on-paper achievements; of greater cargo space or hiproom or horsepower.

If the Ioniq Hybrid is to succeed at weaning green car buyers off their beloved Prii, the Hyundai Ioniq must be a better Prius.

It is. Mostly.

The Toyota Prius is struggling.

That’s not terribly surprising. Fuel prices are low. Efficient hybrids, plug-in hybrids, and electric cars are available at virtually every new car dealer. The Prius has lost its early adopter buzz.

Oh, and the 2017 Toyota Prius is a grotesque little creature, shaped for the wind; not your eyes.

Toyota sold fewer Prii in America last year than at any point since 2004. In 2017, Toyota expects to sell far fewer than in 2016.

Making matters worse is the 2017 Hyundai Ioniq Hybrid I’m driving this week. The Ioniq is $2,485 cheaper than the Prius. The Ioniq is, at the very least, less unattractive. The Ioniq’s interior is both more attractive and more straightforward. And hear ye this: the Hyundai Ioniq is rated at 55 mpg city and 54 mpg highway; better than the Prius’s 54/50 ratings.

But the Toyota Prius has witnessed the arrival of a direct competitor from a major passenger car player before. Yes, the Toyota Prius saw the Honda Insight and the Toyota Prius killed that Honda dead.

Will the Toyota Prius become a serial killer and murder the Hyundai Ioniq, too?

Can a hybrid vehicle really shine when there’s a plug-in sibling hogging both the spotlight and the technological podium? For some automakers new to the game, time will tell. But at Toyota, which first made “hybrid” a household word, it seems the introduction of a new Prius variant has tentatively confirmed doubts about the viability of the stock Prius.

We’ll gain better perspective as 2017 plays out, but so far, it’s looking like the Prius Prime plug-in is doing well, and the Prius is maintaining the status quo. Which is to say, it’s not doing well.

At 30,000 feet above Nebraska, a man who could generously be described as severely corpulent had finally reached the level of personal solace required to allow his mass to spill out of seat 27D and into my own. It was another 1,500 miles to New York, and I could already feel the damp warmth of his body begin to encompass my left side as his sweat began seeping through his pants’ cotton-nylon blend and into my dark denim. Hyundai had invited me out for the introductory press event for its new hybrid/EV five-door, the Ioniq, and I desperately wished I was back in California braving unseasonably heavy rains on low rolling resistance tires as some overfed stranger’s lap oozed across my thigh.

I would have given practically anything to be back behind the wheel of one of Hyundai’s demo cars — not because the Ioniq was the pinnacle of automotive excellence, but because, a day earlier, the company claimed the hybrid version could make the entire transcontinental journey for roughly $100. I’d have gladly paid the Benjamin and spent four headache-free days on the road to avoid four of the most emotionally traumatic hours of my life.

While saying that Hyundai’s new green machines are little more than a preferable alternative to being smothered by middle-aged flesh isn’t the highest praise, I can also say that the Ioniq Electric, Hybrid, and Plug-in Hybrid are all superlatively serviceable — surpassing expectations without ever becoming a sensation. This is adequacy at its most acceptable.