By on April 3, 2017

2017 Ford Taurus

The Blue Oval is dolling out Big Green to dealers in an attempt to clear stubbornly unsold 2016 models from its inventory.

The plan could see Ford dealers collect bonuses of up to $6,000 per vehicle, a new report states. As you might have already guessed, the languishing models are certainly not of the truck, SUV or crossover variety.

According to dealer sources who spoke to Automotive News, Ford plans to wipe seven 2016 models — representing 16,000 vehicles — from its inventory the only way automakers know how: by flinging money at the problem.

That means sweet deals could soon be found on these models if you happen to live near a participating dealer. Blame the public’s unrelenting attraction to utility vehicles. While Ford’s inventory levels sat at a healthy 74-day supply on March 1, the unwanted items show that traditional passenger cars and technological exotics remain a tough sell.

The automaker will offer dealers $5,000 to take C-Max, C-Max Energi plug-in, Focus Electric and Fiesta models, the sources claimed. The full-size Taurus sedan, Focus compact and Fusion Energi plug-in should each garner $6,000.

We all know where full-size sales are headed, but the slowdown in traditionally popular compacts remains jarring. Last year, Focus sales saw the steepest decline since the model’s post-recession peak in 2012.

AN reports dealers needn’t “keep the vehicle for 12 months and/or register them when reported sold to themselves” to get the incentives, though the automaker claims the vehicles are bound for customers and won’t qualify for loaner status. That means the bulk of the vehicles won’t show up in monthly sales charts while remaining on the dealer lot.

[Image: Ford Motor Company]

Get the latest TTAC e-Newsletter!

Recommended

54 Comments on “Cash Headed to Dealers as Ford Tries to Clear Slow-selling Models...”


  • avatar
    TDIandThen....

    I assume that doesn’t include the ST models ie the only thing from Ford I’m remotely interested in….?

  • avatar
    FreedMike

    Lord almighty, six grand off a Focus.

    • 0 avatar
      OldManPants

      That wouldn’t begin to cover your incurred chiropractor bills.

      • 0 avatar
        Adam Tonge

        Well there is also $5000 off the C-Max for those with spinal challenges.

        • 0 avatar

          The C-Max is the hidden deal of the decade. Footprint of the Focus with greater utility, more efficiency, and less parts to break – and a better warranty.

          • 0 avatar
            OldManPants

            “The C-Max is the hidden deal of the decade.”

            Perhaps because it’s not Japanese and the shinto hoodoo is just too strong in many of us Boomers.

          • 0 avatar
            28-Cars-Later

            C-Max C-Max C-Max

          • 0 avatar
            stingray65

            The problem Ford has with selling new C-Max is the used ones have terrible resale value. 2013 models with less than 40K miles are now below $10 grand. Probably the best bargain in America.

          • 0 avatar
            Corey Lewis

            Wow, that’s really cheap for a vehicle with so many grilles.

          • 0 avatar
            JohnTaurus

            If I was able to, I’d get a low mileage C Max and go all Uber/Lyft with it.

            Do Lyft cars *have* to carry that stupid pink mustache?

          • 0 avatar
            brettc

            A local used dealer is in possession of a 2013 C-Max Energi with 77K miles. It’s at $9500 and has been on the lot since last summer.

            C-Maxes seem very hard to move. I went to the local Ford dealer yesterday and there wasn’t a C-Max to be found. But if you want an F-series, Edge or Escape, they’ve got you covered.

          • 0 avatar
            gtemnykh

            “Do Lyft cars *have* to carry that stupid pink mustache?”

            No, that was dropped a long time ago, along with the stupid fist-bumping routine, and suggesting that passengers ride in the front seat.

          • 0 avatar
            Corey Lewis

            There was a fist bump routine?

      • 0 avatar
        FreedMike

        Actually, I liked the seats in last Focus I drove. The first-gen, though…

        • 0 avatar
          JohnTaurus

          Well, I wrote and submitted a review of the current Focus, but I guess it wasn’t good enough to be published.

          The seats were okay, just lacked lumbar support. I mean to say it lacked enough of it for a guy with a horribly bad back, like yours truly.

          Otherwise, 1200+ miles in two days driving wasn’t the worst experience I’ve had. But then again, I drove* a 1994 Kia Sephia from Toronto to Atlanta, so I have a pretty low baseline for comparison. Lol.

          I would take a road trip in the Focus, even with its PowerShhuuuuddddeeerrr transaxle, over my parent’s previous car, a 2008 Grand Marquis LS Fleet. The floaty ride in that car caused me to tense up, and in no time I was begging for a mercy killing. It was a horrible car, the seats were awful, the driving dynamics made the last Caprice box car I’ve driven feel like a Miata in comparison, and the interior quality made my 1998 Lumina feel like a S-Class (not meaning feature content, obviously).

          *the Kia trip was 10+ years ago.

    • 0 avatar
      30-mile fetch

      Seriously. The DCT may be palatable at that point. It may be almost six years old at this point, but I still like the way this Focus looks.

    • 0 avatar
      EquipmentJunkie

      It gets even better if you want one of the real odd leftovers. I am putting together a deal now on a ’16. I was quoted under $15K on a car with a sticker price over $22K.

  • avatar
    SCE to AUX

    Yes, but how does this translate into customer incentives?

    • 0 avatar
      tonycd

      Good question, SCE. Doesn’t matter much if $2,000 of it lines the dealer’s pockets.

      Focus is in a popular segment, but it’s one of the oldest entrants now, and it’s got the sales liabilities of lousy CR reliability ratings and that problem transmission. I personally find it an appealing car yet wouldn’t touch it for those reasons.

      The C-Max, though. Jeez. If I were in the market for a practical second car, you could get the price on one of those low enough to get me interested. This is a really great time to shop for a hybrid. The Niro looks like a really good value, the Prius can be had for less than its mechanical worth because it’s so amazingly ugly, and the C-Max has been pretty well debugged by now. Gas won’t be cheap forever.

    • 0 avatar
      JohnTaurus

      Armed with this information, I bet every penny.

      Besides, its not like any particular dealer wants a lot full of last year’s cars, especially when car sales are in the toilet and they need more room for S/CUVs and pickups that do sell (and return a profit when they do).

    • 0 avatar
      sportyaccordy

      How else will dealers bring prices down to levels customers will pay for?

  • avatar
    blaster668

    Does this include the Taurus SHO? My arm wouldn’t need to be twisted too much to consider one of those.

  • avatar
    Corey Lewis

    That photo really highlights the worst angles for the Taurus.

  • avatar
    omer333

    Well damn, I just traded in my Accord for a GTI. Apparently, GTI’s are cheaper to insure than Ford’s ST/RS brothers in California.

  • avatar
    highdesertcat

    I believe this is for 2016 stock only. I haven’t seen ANY 2017 stock that was discounted as much in my area.

    And no matter what the discount on 2016 models, they’re still sold for MORE than they are worth in the real world. So not a good deal IMO.

    OTOH, if you just gotta buy an American-brand car, Ford is the only brand left in America unencumbered by bailouts, handouts and nationalization.

  • avatar
    RS

    Why doesn’t Ford make this cash a direct rebate to buyers instead of letting dealers decide how much to apply and how much to keep?

    • 0 avatar
      SCE to AUX

      I suppose they’re throwing a bone to the dealers, while at the same time applying pressure to them.

      If the dealer receives $6000 from Ford to move a dud, and the customer squeezes less than that from the dealer, the dealer makes money.

      But if the dealer wants to purge their inventory, they’ll pass these deals along with advertising.

    • 0 avatar
      stuki

      How much is needed to move a given vehicle, varies from market to market. Giving local dealers a freer hand, allows them to optimize the incentive mix for their particular situation.

  • avatar
    sportyaccordy

    I think Ford’s bigger problem is the age of its fleet. Fusion? 5 years old. Focus? 6. Fiesta? 7. Taurus? 8! As much as I love the Mustang its a bit of a resource hog.

    • 0 avatar
      DenverMike

      What’s the difference? And why would any car need a complete redesign after just 4 years? Was it done wrong? Aren’t they trying to limit your choices of used and aftermarket parts anyway?

      I’ll gladly take a ’16 Taurus with a design been around 8 or 9 years “unchanged”, over a ’17 or ’18, especially if I’ve got the last of the generation/platform. Added rebates/cash are icing on the cake!

  • avatar
    SCE to AUX

    All paid for with F-Series, Explorer, and Escape profits.

  • avatar
    Chocolatedeath

    Would love to have a C Max for second car pretty much like alot of others here.

  • avatar
    Lou_BC

    I’m waiting for Ford to put HUGE discounts on the F150 and HD’s since I have it on good authority that aluminum bodies and turbo V6’s suck!

  • avatar
    anonymouse

    Thank you for this article! I got a 2016 Fiesta SE hatchback, moderately optioned up, for $12700 out the door in CA. There are plenty of 1.0 ecoboosts and ST’s available with similar discounts available. I saw a automatic sedan with a $10988 asking price in San Diego, and a manual sedan for $9500 (also San Diego).

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Mike Beranek: You might want to check the news every once in a while. Harris is the VP candidate, Biden is the...
  • boho: My 2015 Mustang developed the same issues. Need to wiggle wires in the trunk for camera to start working again.
  • redapple: EBflex: I ve been in hundreds of quote review meetings. Insert car company name here. My Price was $X...
  • Lie2me: Fascists and Q-Nuts kill everything they touch, because they know their rights. They even link to the...
  • NoID: “Automakers aren’t being required to spend money to make every vehicle fuel-efficient, but rather, to...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber