#Honda

It’s true that the once-hot minivan segment was shrinking rapidly even before the pandemic hit. Since then, things have only gotten worse for a vehicle type once seen as the go-to conveyance for growing families.

How bad is it? Our own Tim Cain recently traded in his Honda Odyssey for a shiny new Ridgeline pickup. We were aghast.

Well, this turn of events hasn’t stopped Honda from putting what it feels is its best minivan forward. For 2021, the Odyssey returns with a fresh(ened) face and new content. But can it budge the sales needle when it goes on sale next month?

1 out of every 100 pickup truck buyers in the United States chooses the Honda Ridgeline.

That sounds to me like exclusivity. That’s a strong whiff of individuality I sniff. It’s positively road-less-traveled kind of material. And I’m hopelessly drawn toward vehicles that operate way outside the mainstream.

Therefore, in the third model year of the second-generation Ridgeline’s tenure, I swapped our Honda Odyssey for a 2019 Honda Ridgeline to use as the family steed. What else are you going to buy when your vehicular wish list includes exterior and interior cargo space, four driven wheels, reasonable fuel economy, comfortable seating for five, high safety ratings, killer resale value, and a ton of standard equipment?

Last week’s biggest automotive product story was the unveiling of the next Ford Bronco.

Last week’s second-biggest automotive product story was that if you want the Bronco with the off-road-oriented Sasquatch package, you won’t be able to get it with a manual transmission.

Honda, perhaps taking a cue from domestic manufacturers, has decided to diminish its passenger car ranks.

Reported today by Automotive News, the automaker has decided to discontinue the Honda Fit in the U.S., while also killing off the Honda Civic coupe and ending manual transmission availability in the Accord.

I have long been a family sedan buyer and was looking at replacing my aging ride. I have enjoyed rowing my own gears for more than two decades now, with the occasional automatic transmission thrown in the mix.

This time was a little different, in that there are so many extracurricular activities with three kids. My wife and I frequently find ourselves having to divide and conquer to get it all done. Making the challenge more difficult has always been the fact that I prefer a manual transmission, while she avoids driving a stick-shift like the plague, despite being fairly well versed in the three-pedal dance. I guess, like the market in general, she just doesn’t find joy in that level of engagement.

So, the writing was on the wall: An automatic transmission was in my future when I began hunting for a new whip.

The Honda Civic Type R isn’t exactly subtle.

Its boy-racer styling and big wing announce its presence and mission with authority. It’s as if Honda is saying, “Hey, you want subtlety in a hi-po Civic? Get a Si.” Note: The Si is easily identifiable because of a spoiler of its own, albeit one that’s far less ostentatious.

If the current Type R doesn’t exactly blend, what does one make of the rumors swirling across the Internets this morning?

American Honda has joined a cadre of sizable brands opting to pause advertising on Facebook and Instagram in order to “stand with with people united against hate and racism.” It’s part of a broader campaign, called #StopHateforProfit, in which activists push brands to boycott social media giants until they enact stricter regulations about what constitutes actionable language that should be censored/penalized.

Over the last few days, we’ve seen numerous companies adopt the increasingly popular campaign, yet the reasons for doing so seem as varied as their individual terms and conditions. Multinational consumer goods company Unilever said it will scrap all social media advertising for the remainder of 2020 in the United States. While most attribute this primarily to hate-speech concerns, the company also noted that the contentious political climate on those platforms (including Twitter) having become undesirable for its own advertising purposes. Coca-Cola is similarly pausing social media spending for a few weeks, it’s made it clear that it’s not joining the official boycott, despite claims to the contrary in the news.

While Honda’s involvement in the movement is a little easier to follow, there are still a few twist and turns.

If you’re like us — and I do mean us, as this is an issue on which there’s no disagreement — you probably view the Honda Civic Si as an attractive entry in the affordable “fun” car realm. A peppier-than-most powerplant, standard six-speed manual, brand appeal, stellar model reputation, and a spacious cabin? What’s not to like?

Well, certainly not this lease offer, which makes the 205-horsepower Civic Si a cheaper get than a low-end Corolla.

Struck by a cyber attack on its global computer network that temporarily knocked out a few factories and most of its customer service centers, Honda is reporting that things are gradually returning to normal.

“Work is being undertaken to minimize the impact and to restore full functionality of production, sales and development activities,” the company said in a statement earlier this week.

Impacted facilities are supposedly already in decent shape, and the business hopes to move past this in short order. But what actually happened?

Production of certain Honda vehicles ran into another roadblock on Monday, as the automaker claims it was the victim of a cyber attack.

Reuters reports that production ceased at many of Honda’s manufacturing facilities in the wake of the suspected attack out of fear that quality control processes may have been compromised.

The ongoing coronavirus pandemic only reared its spiky head at the tail end of the fiscal year, but the disruption to automakers was strongly felt. In a new vehicle market that was largely cooling off, the impact of fewer sales and idled plants was immediate.

That said, the virus didn’t spread the damage evenly.

The Honda Civic Hatchback Sport Touring exists to fill a niche in the Civic lineup.

If the Civic Hatchback Sport presents as the value “sporty” choice – a sleeper version of the cranked-up Si and pumped-to-the-max Type R, complete with available manual – the Sport Touring aspires to be a more luxurious version of that car while retaining characteristics that make it an enthusiast’s choice. The #savethemanuals crowd will be happy – you can get it with a stick.

It also is the nicest Civic hatch you can get with three pedals, and arguably the nicest Civic you can get in hatchback form, period – and very possibly Honda’s nod to Si intenders who bemoan that car’s lack of an available hatchback body style.

You just read how an announcement from the United Auto Workers poured cold water over the Detroit Three’s tentative plans to resume vehicle assembly in the United States, but non-domestic automakers don’t have that problem.

Sure, they still need to grapple with the ongoing coronavirus pandemic, devising new methods of keeping plant workers safe while carrying out the business of building cars, but early May still looks promising to several large industry players. With U.S. auto sales entering a slow rebound, almost everyone’s itching to get started.

Acura is trying to get its act together by placing a stronger emphasis on performance in the years ahead. We’ve seen the physical manifestation of that strategy in the Type S Concept. While not intended for production, it foreshadows the next-generation TLX — which is presumed to offer improved powertrain options (as well as returning all-wheel drive) and a sporting variant bearing formerly defunct Type-S badging.

While Acura hasn’t exactly been secretive about its plans regarding performance models, the company has avoided confirming anything for production. But we’re getting closer to that moment. An application filed with the United States Patent and Trademark Office for the name “TLX Type S” on March 25th indicates Honda is readying its luxury division for something special.

Honda was one of the first automakers to announce a shutdown of North American vehicle production, with the Detroit Three (and others) quickly following suit after the company’s March 18th proclamation. Initially pegged at an optimistic 6 days, the shutdown saw the automaker’s plants go dark on March 23rd.

Fast-forward a few weeks and the shutdown still has a ways to go, with Mexico now seeing an extension of its idle period. Meanwhile, U.S. employees now can look forward to no pay.