Ford is keeping the Goodwood Festival of Speed colorful in celebration of Pride Month. It’s bringing a truck called the Very Gay Ranger Raptor to the event.
The rainbow-colored truck, which also has gold accents, will do more than just catch eyes and a take a run up the hill — it will be used to help get attention towards what Ford is calling “Tough Talks”.
Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of what they’ll be missing when they transition over to electric vehicles.
Introduced at England’s Goodwood Festival of Speed, the perfume carries notes of gasoline, rubber, and the pleasantly noxious off-gassing of interior adhesives that’s responsible for the new-car smell. But it’s exceptionally difficult to determine if this is a gag to highlight the olfactory superiority of electric vehicles or an earnest attempt to preserve the sensory experience of the traditional automobile. This is made worse by Ford’s Mach-E coming with synthetized exhaust notes designed to con the driver into thinking they’re driving something that’s burns gasoline. Are we fetishizing the past as we attempt to kill it or just mocking it?
While it’s not scheduled to make any public appearances until the United Kingdom’s Goodwood Festival of Speed kicks off in July, Genesis is dropping photos of the G70 Shooting Brake like it’s just days away from hitting the market.
Not our market, of course. The manufacturer shrewdly decided to leave the wagon in Europe, angering thousands of North American drivers who beg for vehicles like this with no intention of ever buying one. But it sure looks nice, with Genesis managing to stretch the bold design of the G70 sedan while adding a substantial amount of cargo capacity.
Ford is planning on sharing some big, GT-related news for America’s birthday. On Friday, the company said that it would be making “a special Ford GT supercar announcement” during a dedicated press conference at the 2019 Goodwood Festival of Speed on July 4th.
While that’s the correct date, it’s taking place in the wrong country. But we assume Ford has good reason for that. We’re betting this is some performance-plus variant of the model aimed at achieving enviable lap times. As the Goodwood hill climb is all about the beating a stopwatch, perhaps Ford intends on showing the world what its new car can do.
Automotive spectacle is an important part of our driving heritage. As the car entered into the mainstream, daredevils climbed into the driver’s seat and began crashing them into things. Even automakers got in on the action. The Plymouth Motor Cooperation released a film in 1935 that consisted of some of the best vehicular marketing in history. Dubbed “ Trial by Torture,” the reel opens with a person being stabbed with hot pokers and progresses to stuntman Jimmie Lynch “torturing” a 1936 model to prove its mettle — which involves driving it through burning walls and intentionally rolling it over at high speeds. It’s amazing.
Lynch toured America with a troupe of stunt drivers, known as the Death Dodgers, who repeatedly wrecked, jumped, and rolled Chrysler products to entertain crowds until the 1950s. In an era that predated seat belts, it was pretty ballsy and undeniably awesome.
These days, the public can just log onto the internet to get their fix of automotive mayhem. But the spirit of showmanship persisted, even as safety improved. At this year’s Goodwood Festival of Speed, the big news involved Volkswagen setting a new record for electric vehicles. However, there was a another record broken that was more fun to watch and would have made the founding fathers of automotive stunts proud.
In case you thought the Volkswagen I.D. R’s impressive victory at Pikes Peak was a fluke, it managed another one over the weekend at the Goodwood Festival of Speed. On Saturday, Romain Dumas crawled inside the cockpit of the I.D. R and motored it up the hill in a blistering 43.05 seconds — setting a new record for electric vehicles.
The previous record for an EV was set in 2013 by Jonny Cocker, who drove the Lola-Drayson B12 69/EV across the line in an already savage 47.34. If you’re wondering what the all-time course best is, it’s 41.6 seconds — Nick Heidfeld drove a McLaren MP4/13 up the hill back when Goodwood still allowed Formula One cars to participate in the event. Compared to Pikes Peak, Goodwood is an exceptionally short and relatively simple course. But that’s like saying the sun is bright when you compare it to a desk lamp. It’s also unimportant.
The point is they are both stretches of road that allow cars to compete on an even playing field, and the I.D. R once again proved that electric vehicles have placed a target on the back of gas-powered performance.
While old school BMW enthusiasts love to criticize their favorite brand for spoiling itself with electronic steering and sacrificing fun for technology, proponents of other automakers claim Bavarian Motor Works has flat out ruined itself. However, the truth of the matter is that BMW still offers an array of suburb performance vehicles that many still find highly desirable — especially if their name begins with the letter M.
Even if the brand can’t use “The Ultimate Driving Machine” quite so liberally in 2018, it would be an untruth to suggest the M division is ignoring the well-heeled enthusiast community. But it doesn’t hurt to have a physical reminder, so BMW sent a rolling example of its motorsport catalog to the Goodwood Festival of Speed.
The “M Performance Parts Concept” is based on the lovely little M2, which was recently replaced by the more hardcore M2 Competition, and serves as a reminder that the German automaker has a genuine interest in building highly competent performers — and will help you take them to the next level for a fee.
Ever since someone at Ford decided that it would be a good way to promote their new 1 liter three cylinder EcoBoost engine by dropping a tuned version into a Formula Ford open wheel racecar set up to be street legal they’ve been making sure that the enthusiast world knows about it.
Though development versions of the Porsche 918 hybrid supercar have been spotted testing in Colorado, California and other locations, and though we’ve seen concept and track versions, until now Porsche has not given the production car its official public debut. Last weekend, with the eyes of the car enthusiast world aimed at the event, Porsche couldn’t have picked a better location or event for that debut, racing the 918 up the hillclimb at the Goodwood Festival of Speed. Fortunately, a British car blogger named Tim aka Shmee, who does great video work with cars, had cameras stationed along Lord March’s famous driveway to record the new debutante’s coming out party.
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