Rare Rides Icons: The Cadillac Eldorado, Distinctly Luxurious (Part X)

When it debuted in its second generation guise for the 1954 model year, the Cadillac Eldorado changed its approach from low-production halo car to expensive trim package. The new take and lower price resonated with consumers and sales jumped immediately. Boldened, in 1955 a refreshed Eldorado appeared with a new rear end treatment that featured large fins not found on other Cadillac models. Upon the Eldorado’s return to (partially) unique styling, sales nearly doubled. Cadillac wanted more, and so for its final second generation outing in 1956 Eldorado was expanded into a new body style and two luxurious new trim names. 

Read more
Rare Rides Icons: The Cadillac Eldorado, Distinctly Luxurious (Part IX)

We return to our Rare Rides Eldorado coverage this week, after a thorough review of the exterior and interior of the new-for-’54 Eldorado. The new model was meant to continue the excitement of the limited-run, very expensive 1953 Eldorado at a price that was notably more affordable to the American luxury car buyer. A more cynical take on a halo convertible, the 1954 went without any unique styling and instead focused on trim and badges to differentiate it from the garden variety Series 62 convertible upon which it was based. Normally this is the point where we’d talk about trims, but there weren’t any at the second Eldorado’s debut. It was not until after the model became a sales success that Cadillac debuted more variants.

Read more
Abandoned History: Oldsmobile's Guidestar Navigation System and Other Cartography (Part IV)

General Motors spent a lot of time and money in the development of TravTek GPS. As we learned in our last installment, the comprehensive (if clunky) navigation system used a touchscreen, had live traffic information, and could even make phone calls. Installed in 100 Toronados used in the greater Orlando area for an entire year, GM, AAA, and various government parties were eager to see just how useful the system was and if it was worthwhile. Narrator: It wasn’t. Let’s find out why.

Read more
Abandoned History: Oldsmobile's Guidestar Navigation System and Other Cartography (Part III)

We return to our spicy Oldsmobile content this week, with the introduction of GM’s first publicly tested in-car navigation system, TravTek. Arriving in the early Nineties, TravTek was launched more than two decades after GM’s magnet-based DAIR prototype failed to make production. This time The General was determined to make good on their big investment. Onward, to Orlando!

Read more
Cruise Outsources Review of Regulatory Response

On Friday, Cruise confirmed that its board had hired an outside law firm and technology consultants after the California Department of Motor Vehicles suspended its driverless vehicle operations. While robotaxi services had started developing a bad reputation in the months leading up to the suspension, Cruise (owned by General Motors) only saw government action taken against it following a high-profile incident where one of its vehicles struck a pedestrian.

Read more
Rare Rides Icons: The Cadillac Eldorado, Distinctly Luxurious (Part VIII)

In our last installment of Rare Rides Icons, we noted exterior visual differences between the Eldorados of 1953 and 1954. While the first Eldorado wore bodywork unique to the model, the second generation relied on trim and some badging to justify its price increase over the lesser Series 62. Today we slide into the Eldorado’s leather-clad interior to see how things fared in the transition to a mass-produced model.

Read more
Chevrolet Has a New Slogan: ‘Together Let’s Drive'

Chevrolet will be debuting a new corporate slogan during the first game of Major League Baseball's World Series. The decade-old "Find New Roads" will be supplanted with “Together Let’s Drive” during a commercial for the Chevy Trax that’s focused on promoting the vehicle’s affordability.

The brand has had loads of slogans and some are definitely better than others. While we’re prone toward remembering whatever jingles were playing during our formative years, the true value of specific taglines can probably be measured by how long they stuck around.

Read more
Rare Rides Icons: The Cadillac Eldorado, Distinctly Luxurious (Part VII)

We return to the Cadillac Eldorado saga today by popular demand. In our last entry, we delved into the engineering and platform changes that arrived for the entire Cadillac line in 1954. In short, the same C-body platform continued in use for Series 62, Sixty Special, and Eldorado with new bodywork and additional standard features. Eldorado was repositioned in ‘54 to become mass market, and lost its unique styling. That meant visual differences between it and the lesser Series 62 convertible were down to pieces of trim. 

Read more
Chevrolet Equinox EV and GM Electrified Pickups Delayed

Following news that production of the Chevrolet Silverado EV would be delayed, General Motors has announced that the Chevy Equinox EV would likewise be arriving behind schedule.

The postponement was announced as part of GM’s earnings report, with CEO Mary Barra citing improvements the company would like to make to the product as well as some market challenges. Some of that revolves around using the time to better manage capital investment related to EV demand (or lack thereof) while the rest seems to apply to engineering changes that might make the vehicles more profitable.

Read more
NHTSA Launches Safety Investigation Into GM's Cruise

General Motors’ Cruise may be one of the first companies in the world to field driverless vehicles as part of a commercial endeavor. But this doesn’t appear to have endeared the brand to everyday people. The business appears to be loathed by San Franciscan residents and emergency response crews, who have only gotten angrier since state regulators allowed the business to expand operations. 

Sustained reports of mishaps and injuries involving the vehicles has encouraged the National Highway Traffic Safety Administration (NHTSA) to launch a preliminary investigation into the company — which may also explain why Cruise just issued a press release explaining how it’s going to remedy all of the above

Read more
Abandoned History: Oldsmobile's Guidestar Navigation System and Other Cartography (Part II)

In last week’s installment of Abandoned History, we learned about General Motors’ 1966 magnet-based primitive navigation system, DAIR. The inclusive system featured emergency messages, traffic bulletins played inside the car, and route guidance. DAIR never progressed beyond the concept stage and two total test vehicles, largely because it would have meant buried magnets and accompanying signal relay stations at every major intersection in the country. Some 25 years later The General tried it again, but technology progressed considerably by that point.

Read more
Unifor Strike Targets General Motors in Canada

While the United Auto Workers (UAW) decided to implement an aggressive strike campaign that bucks some of the historical trends American union leadership feels did not serve the cause in the past, Canada’s Unifor has vowed to take a more measured approach during its contract negotiations with the industry. However, that does not mean simply rolling over for automakers in order to strike any old deal. 

Last week, Unifor criticized General Motors for failing to meet important elements of its pattern agreement with Ford Motor Company. With both sides failing to make any tentative agreements by the Monday deadline, Unifor has announced plans to strike in Ontario — hindering the company’s ability to manufacture light and heavy-duty pickups. 

Read more
Abandoned History: Oldsmobile's Guidestar Navigation System and Other Cartography (Part I)

GM’s exclusive Guidestar navigation was available on a select handful of early 90s Oldsmobiles for a very short period of time. Gone as quickly as it arrived, the expensive system was at the forefront of in-car automotive navigation. Believe it or not, it was Oldsmobile that offered the very first navigation system for a passenger vehicle in the North American market. But what happened to Guidestar that led it to be featured here at Abandoned History? The tale begins in 1966, with a genius idea.

Read more
GM Returns to Europe With Electric Crossovers

In 2017, General Motors sold Opel and Vauxhall to Frances PSA Group — which later merged with Fiat Chrysler to form Stellantis — basically ending its involvement with the European market. However, the company vowed a return in 2023 and that’s now taking place in Switzerland.

Read more
UAW Strike Expands

The United Automobile Workers union has expanded its strike.

Read more
  • El scotto Some rambling thoughts; Elon is pulling billions in cash out of Tesla. Tesla will be around, Elon won't let them fail. Mitsubishi is an odd place, you can't sell vehicles if you don't have dealers. Out of all the "Automalls" near you, how many have a Mitsubishi dealership? The Agnellis owned Fiat, Fiat got sold to Stellantis. The Agnellis control Exor. How much of Stellantis does Exor own? I really should be drinking beer with Billy Ford and talking Big-10 trash with him. Ford and Lucid should work out a partnership. You want an electric Lincoln? Have Lucid build it and slap a Lincoln name plate on it. BTW, kick Farley's butt to the curb.
  • Akear US contentChevrolet Trax - 5%Honda Pilot - 52%What a disgrace!I glad Consumer Reports panned the Trax, and put it on its avoid list.
  • Akear This is similar to what lazy GM and Ford used to do.
  • Gray Juneteenth - 72 responses. Unusual Isuzu pickup - 18 responses. Happy Juneteenth.
  • Doc423 Said some automakers were slow to adopt the technology of Smartphone Mirroring, too bad they aren't slower adopting the EV technology, rather than cramming it down our throats.