Polestar's Precept Concept: New Details Provided, Questions Left Unanswered

Polestar has released details of its Precept concept, offering a reminder that this will be the vehicle that informs all future models the company produces. Jointly owned by Volvo Cars and Zhejiang Geely Holding, Polestar has morphed from the Swedish manufacturer’s partner in performance engineering into a separate brand specializing in sporting EVs.

We’ve seen the Precept before, bashing it gently in February for being a handsome sedan with a manufacturer that wasted everyone’s time (and its press release) by prattling on endlessly about green tech and sustainability. While we had hoped Polestar would remedy this in its follow-up teaser, powertrain details remain nonexistent. Considering this is a concept car, that’s not an unforgivable sin, but it’s curious a company supposedly focused on performance engineering has twice failed to discuss that aspect of the vehicle. Instead, we’re offered additional details about the model’s design — including some new photographs — as the brand continues to discuss sustainability and high-tech features.

Just enough to keep us interested. The bare minimum.

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Polestar Precept Concept Lands, Previews Future Models

While many are still under the impression that Chinese automakers will never manage to wrangle the North American automotive market, Geely’s ownership of Volvo Cars and Polestar has already proven them wrong. The Chinese manufacturer purchased Volvo in 2010, with savory bodywork and sumptuous interiors doing much of the heavy lifting with consumers. Performance-focused Polestar wasn’t purchased until a few years later, but the theme remained largely the same — move toward electrification, don’t forget about safety, and try to build the sexiest car possible while maintaining an aura of respectability.

So far, it’s worked rather well. Polestar is now eager to drive that message home via its new Precept concept vehicle. The company claims the car reveals “a vision of the brand’s future direction and a clear expression of intent.” Since we’re fluent in marketing speak, we’re pleased to tell you that sentence is not entirely meaningless.

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General Motors Files Patent Application for 'Transforming' Cars

General Motors has filed one of the strangest patent requests we’ve ever seen, one that gives vehicles the ability to change their shape. Up until now, a GM-branded transformer was something that only existed in the movies. But it would seem the automaker hopes to develop a real-world example someday.

While the concept and patent drawings mirror an idea I developed as a six-year old with a box of crayons, it does have some practical applications. GM has made it clear it sees a future rife with autonomous vehicles and ride-sharing. However, operating a theoretical fleet of self-driving vehicles comes with numerous hurdles. One of the biggest is finding a place to store them.

Having computer-controlled cars mill about endlessly is inefficient, but so is storing them in a central hub. Ideally, you would locate them in small clusters near the area they’re meant to serve. That’s easier said than done in urban environments. But if a car could somehow collapse itself to half its normal size, new parking opportunities suddenly become available.

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  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.