Polestar Precept Concept Lands, Previews Future Models

Matt Posky
by Matt Posky
polestar precept concept lands previews future models

While many are still under the impression that Chinese automakers will never manage to wrangle the North American automotive market, Geely’s ownership of Volvo Cars and Polestar has already proven them wrong. The Chinese manufacturer purchased Volvo in 2010, with savory bodywork and sumptuous interiors doing much of the heavy lifting with consumers. Performance-focused Polestar wasn’t purchased until a few years later, but the theme remained largely the same — move toward electrification, don’t forget about safety, and try to build the sexiest car possible while maintaining an aura of respectability.

So far, it’s worked rather well. Polestar is now eager to drive that message home via its new Precept concept vehicle. The company claims the car reveals “a vision of the brand’s future direction and a clear expression of intent.” Since we’re fluent in marketing speak, we’re pleased to tell you that sentence is not entirely meaningless.

The Precept supposedly adheres to the brand’s core values — “pure, progressive and performance,” in case you were wondering. For obvious reasons, we can gloss over “pure.” “Progressive,” when uttered by a large company, typically indicates some form of environmental and/or ethical appeasement. On the four-door Precept, that means complete electrification and an impressive amount of recycled materials used in its (hypothetical) construction.

It’s doubtful the laundry list of detailed items will make it to any production model, though it does show Polestar is considering how materials could be reused for automotive applications. We’ve seen other manufacturers do something similar with production EVs already, so this isn’t new territory. Polestar has just taken this idea to the extreme with its concept vehicle.

From Polestar:

Sustainable new interior materials balance modern high-tech luxury with reduced environmental impact. Bcomp’s flax-based composites for interior panels and seatbacks offer significant improvements over conventional materials, including up to 50 [percent] saving in weight and up to 80 [percent] reduction of plastic waste.

Seat surfaces are 3D-knitted from recycled PET bottles, bolsters and headrests are made from recycled cork vinyl, while carpets are made from reclaimed fishing nets. These elements, combined with digital artistry, define a new premium luxury that surpasses the conventions of leather, wood and chrome.

The rest is a buffet of technology. There’s a LIDAR pod to underpin Polestar’s claims of self-driving capability, cameras replacing mirrors, proximity sensors to assist with motion controls, eye-tracking cameras (always glued to the driver) to shift important screens to wherever you look (and to presumably to aid in autonomous safety), a portrait-oriented 15-inch center touch screen with advanced Google integration and loads of ways to digitally personalize the cabin.

Of course, the best part is the design. Polestar describes the exterior as “minimalistic athleticism” — a suitable term. Major design changes that could influence future production models include tweaked Mjölnir headlamps and body creases that add some edge — both figuratively and literally. The Precept has climbed Mount Sexy without risking its footing through gregarious additions. While the manufacturer said loads of work went into the vehicle’s aerodynamics, there’s no gaping maw or towering spoiler to push the otherwise aggressive design into the realm of ridiculousness. You could probably drive it to a funeral without accidentally stealing the show.

But is this concept just a showpiece to highlight the capabilities of Polestar’s design team … or are they seriously going to try and take this idea and run with it? According to Polestar’s leadership, it’s the latter.

“Precept is a declaration, a vision of what Polestar stands for and what makes the brand relevant,” said Thomas Ingenlath, CEO of Polestar. “The car is a response to the clear challenges our society and industry face. This is not a dream of a distant future, Polestar Precept previews future vehicles and shows how we will apply innovation to minimise [sic] our environmental impact.”

It’ll take more than a digitally rendered automobile to achieve those goals, which isn’t to say we don’t want to see Polestar take a whack at it. And if they look half as good as the Precept, we doubt people will complain when it turns out the factory didn’t use quite as many recycled materials as they set out to. They’re buying into the green dream, and the Precept certainly seems like a pleasant one.

[Images: Polestar]

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  • TimK TimK on Feb 25, 2020

    “Recycled cork vinyl” ? ? And all along I thought those rascals at “The Onion” were gone.

  • THX1136 THX1136 on Feb 26, 2020

    I trust the near full transparent roof will have an auto/manual dimming/shading feature. Nice looking vehicle overall, but I would not like the idea of baking in the sun without some option to diminish the solar warming. Recycled cork vinyl, indeed!

  • Tassos SNAAB shot itself in the foot when it BASTARDIZED its unique brand by BADGE ENGINEERING its vehicles with GOD DAMNED GM, OPEL, CHEVY, LANCIA and who knows what other automotive RIFF RAFF. I know of no Saab Enthusiast (they do exist) who felt sorry when the stupid maker went BANKRUPT.
  • 28-Cars-Later Example is located in Coldwater Michigan, so..." needs work -- including new brakes."Brakes, brake lines, probably fuel lines. Probably should hit the master cylinder too unless there are seal only kits for it."It has an automatic transmission."Likely needs a new one of those as well."an exhaust leak"Add an exhaust to the list."an inaccurate speedo."Wow and TMU to boot!These days five to six bills isn't too horrible but this example could turn into a headache really quick due to parts availability. The right buyer for this is a small time tradesman, the HVAC guy who was just leaving my house is rolling a late P80 Volvo 850 sedan in manual which he treats like a truck. Said he'd love a wagon if he ever came across one... if you're local to Coldwater Michigan this is a nice work beater. Annual inspection/registration tax probably costs nearly as much as the car.
  • 2ACL Amazing price, but that's (IMO) a reflection of the interest in an old 2.0T repmobile made interesting only by being a wagon. The Epsilon 9-3 was a sanitized take on the Saab formula. That's not to say it lacks interesting variants, but this isn't one of them. If it had a stick, maybe. But this generation's automatics are sealed and known to become temperamental if not serviced. If the owner can't provide proof of regular servicing, run.
  • Tassos The 3 lt turbodiesel should be FAR, FAR more efficient than the 6.2. ANything that walks would be more efficient than the 6.2. Are you kidding me?The 3 lt turbodiesel in my 4,000 lb+, 208 HP, 400+ LBFT E320 Bluetecs is more efficient than even the 2.2 lt ICE with its meager 125 HP in my 1990, only 2,822 lbs, Accord Coupe 5 speed LX. 100%. I have the full detailed records to prove it beyond any doubt. I consistently get over 35 MPG HWY, which I never got with the Accord (usuallt 32-33 tops)The big question is, will GM ask $5k more for the diesel than for the gas version, as usual? Mercedes only asked $1k m ore for the diesel, $51k vs $50k for the gas back then, which you would recover in just ONE YEAR of average miles driven.
  • Cprescott Lucid has the right idea about building cars - I agree that these have a presence to them and certainly make all Teslas look like cheap golf carts with doors in comparison. I hope Lucid survives because they actually build luxurious products and not pretenders like Tesla.