Ford Motor Company’s 2021 Model Year is full of new trucks, crossovers, and SUVs. The one hundred and seventeen-year-old company has a renewed focus on these profitable categories while no longer offering a sedan in North America. The Bronco, Bronco Sport, and Mustang Mach-E expand Ford’s vehicle portfolio while adding new segments for the brand. These are all very important products for the future of Ford Motor Company. However, none of those vehicles provide the company with the same level of revenue as the other new vehicle in the 2021 lineup; the 2021 Ford F-150.
It’s safe to say that the F-150 is Ford’s most important product. It has been the best-selling vehicle in America since 1977 and is in a segment where average transaction prices are near $50,000. In 2014, in order to create a more capable and more fuel-efficient truck, Ford moved the thirteenth-generation F-150 to an all-aluminum exterior. But between that release and today, the full-sized truck segment has become even more competitive. General Motors released an all-new Silverado 1500 and Sierra 1500 and FCA introduced a brand new RAM 1500.
We’re as tired of teasers as you likely are, but Ford nevertheless slipped one into its other news from earlier this week.
Matt noted that Ford claimed the truck would be cheaper to own than the gas model, and that it would be produced in Michigan as part of a major investment, but what else do we know about it?
Writing this series has made me start paying more attention to types of vehicles I’ve long overlooked. Say, the early Nissan 300ZX, or the Mazda-based Mercury Capri. Then we’ve got the beat-up work trucks that still roam the streets in large numbers but are finally dying out, e.g. the Dodge D-100 and the late-60s GM C-series. Today, it’s the turn of Ford’s workhorse from the darkest days of the Malaise Era.
Some politicians who supported the Cash for Clunkers program didn’t want to be seen promoting a billion dollar (or three) bailout for car dealers, what with car dealers rating just above sex offenders as “people who I’d like to support with my taxes.” So, not surprisingly, the C4C bill was wrapped in a mantle of green; structured to reward buyers who traded gas guzzlers for [marginally] more fuel efficient vehicles. In practice, the “program mostly involved swaps of old Ford or Chevrolet pickups for new ones that got only marginally better gas mileage, according to an analysis of new federal data by The Associated Press. The single most common swap — which occurred more than 8,200 times — involved Ford F150 pickup owners who took advantage of a government rebate to trade their old trucks for new Ford F150s. They were 17 times more likely to buy a new F150 than, say, a Toyota Prius. The fuel economy for the new trucks ranged from 15 mpg to 17 mpg based on engine size and other factors, an improvement of just 1 mpg to 3 mpg over the clunkers.” It gets worse . . .
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- Jho65697139 That's going to take a lot of buffing.
- Corey Lewis No need for unique qualifications to care for this thing, it's just a Corolla with a different body on it.
- Jeff S How's you Fiat doing?
- Syke Had the exact same car, only difference is that the trim was the JDM bB rather than the American xB. Enjoyed the car immensely, originally bought it because it was excellent for transporting my then-invalid wife and her wheelchair around. Best thing about it? I also owned a Porsche 924S at the same time. I could go from the Porsche to the Scion and not feel disappointed by the difference in the way they drove.
- Tassos I have never driven this loser, but I was driven for 4 hours in the smaller XA. I had to go from Ann Arbor to CInncinatti to buy my second E320 Bluetec, and a post-doc of mine offered to take me in his pitiful XA. Luck had it that the April 2017 day we drove down there was windy, and the tiny, very lightweight, sorry excuse of a vehicle frequently felt like the wind would take it and smash it . Those of you who have a clue, will easily imagine how different was my experience on the way back, driving the 4,000 lb E320 sleek sedan.