Junkyard Find: 1968 GMC C1500 Sugar Magnolia Edition

Murilee Martin
by Murilee Martin

Contrary to popular belief, the patchouli-scented hippies who followed the Grateful Dead around the country for 30 years rarely drove VW Transporters. No, they drove whatever beaters they could scrape up for cheap, preferably trucks or vans that doubled as sleeping quarters. Many of them chose big ol’ Detroit trucks, and this GMC survivor managed to outlive Jerry Garcia by a good 17 years before coming to rest in a Denver self-service yard.

Slapping a whole bunch of Deadhead stickers that you bought at “ Shakedown Street” on your truck is a serious commitment; I can say from personal experience riding in (or being ordered to put my hands on the hood of) friends’ Deadhead-sticker-encrusted hoopties that such vehicles attract plenty of law enforcement attention.


Let’s put on a song that the previous owner of this truck no doubt grooved upon often, though no doubt he or she preferred some muffly 17th-generation bootleg cassette version from a live show in 1974.

This thing no doubt sucked alarming quantities of gasoline, but splitting the cost among 11 dudes riding in the bed keeps per-person costs low.

You’d expect a V8 in such a truck, maybe a 327 or even a 396, but there’s a monster V6 under this truck’s hood.

I don’t know chapter and verse about these engines, but I’m pretty sure this one packs 351 cubic inches of displacement.

Nice minimalist instrument cluster here, with very few idiot lights.

How many variations of the “Steal Your Face” skull were made over the decades? This one has a 1982 date on it, which seems about right.









Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Lilpoindexter Lilpoindexter on Jul 06, 2012

    I think they put tarps over the frame work in the back when It was time to catch some zzz's

  • Skink Skink on Aug 04, 2012

    Q. Why do Dead fans dance that way? A. To keep the music out of their eyes.

  • AZFelix Hilux technical, preferably with a swivel mount.
  • ToolGuy This is the kind of thing you get when you give people faster internet.
  • ToolGuy North America is already the greatest country on the planet, and I have learned to be careful about what I wish for in terms of making changes. I mean, if Greenland wants to buy JDM vehicles, isn't that for the Danes to decide?
  • ToolGuy Once again my home did not catch on fire and my fire extinguisher(s) stayed in the closet, unused. I guess I threw my money away on fire extinguishers.(And by fire extinguishers I mean nuclear missiles.)
  • Carson D The UAW has succeeded in organizing a US VW plant before. There's a reason they don't teach history in the schools any longer. People wouldn't make the same mistakes.
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