#ElonMusk

We’ve debated Tesla Motors’ production ramp-up in the past, coming to the obvious conclusion that the automaker has a long road ahead of it before its proposed volume goals can be reached. The company knows this and Elon Musk has repeatedly said scaling up Tesla’s vehicle assembly will be akin to a kind of “production hell.”

However, we haven’t done a comparative analysis to extrapolate just how ambitious Tesla’s targets truly are. Half a million vehicles by next year is a lot of annual production for any fledgling automaker. We assumed the company would do its best and we’d see how close it came to the bar at a later date. But, with the Model 3 production getting off to an incredibly slow start, it’s worth looking at how far Tesla’s factory in Fremont, California, will have to climb to achieve the desired numbers.

It isn’t looking particularly good in the short term.

Last week I showed you how some electric car “journalists” were reaping massive rewards for recommending Tesla over other electric cars. I also showed you how poorly they reacted to being found out. My coverage of Electrek’s Fred Lambert ended up being linked, referenced, or just flat-out copied in outlets as diverse as the WSJ and Zero Hedge.

As I had feared, however, most of the aforementioned media sources used my articles as stones on which to grind their ax, not mine. My concern was with the ever-more-permeable wall between automotive journalism and outright PR/promotion; theirs was with Tesla as an automaker and/or business entity. For me, this was a story about double dipping, but for them it was yet another example of reality distortion on the part of Elon Musk and his secretive cabal.

There are plenty of Tesla skeptics out there, including this site’s august founder, who once referred to Model S early ordering as a “Ponzi scheme,” and two former Editors-In-Chief of TTAC. I’m not one of them. Sure, I’m happy to admit that the company has a long history of playing fast and loose with the facts, and I’ll also freely stipulate the idea that Tesla as a whole is so entirely dependent on government subsidies as to be completely unviable without the steady drip of corporate welfare. What I want to suggest to you is that none of that matters, as conclusively proven by a series of trips I recently took to Western Europe and Northern California.

It’s been of week of bad PR and reports that should have Tesla investors tugging their collars and thinking twice, though in Teslaland these well-publicised issues only propel the automaker’s stock even higher.

The company’s electric big rig (aka the Tesla Semi), rumored to have a range of 200 to 300 miles, won’t see the light of day until November 16th, CEO Elon Musk claims. That’s two months after the initial reveal date, which was subsequently pushed back until late October.

The larger problem facing the company is the slow ramp-up of Model 3 production, which kicked off in July, but only resulted in only 220 deliveries by the end of September. The company forecasted 1,500 Model 3s in the month of September, with an expected production rate of 5,000 vehicles per week by the end of the year. Blame the slow trickle of cars on a “manufacturing bottleneck issue,” the company said in a statement.

As Musk attempts to soothe fears, a new report claims the automaker was hand-building parts away from the assembly line even as the high-tech facility was supposed to be cranking out Model 3s at a steady clip. Tesla is not happy about this report.

Yesterday, we mentioned how Tesla was behind schedule with its everyman Model 3 — delivering only 220 units to the half-million reservation holders since the start of production in late July. While we knew it would get off to a slow start, CEO Elon Musk previously assured the public that production would increase exponentially through the end of the year by way of a “ production hell” trial by fire.

Musk claimed there should be “zero concern” about Tesla achieving a production rate of 10,000 cars a week before the end of next year. But many wondered if that was even possible. Despite Tesla making serious strides to increase production volume this year, we remained dubious that the proposed numbers were even feasible for a fledgeling automaker.

As it turns out, they weren’t — and the company knew it.

While the venerable Tesla Model S and X reached more customers than ever before in the last quarter, the hotly anticipated and far cheaper Model 3 stumbled out of the gate.

In a quarterly statement released yesterday, Tesla says just 260 Model 3s made it off the Fremont, California assembly line between the launch of production in late July and the end of September. Of that number, 220 made it to customer driveways. That’s not encouraging news for investors, nor for the model’s roughly half-million reservation holders, some of whom were told at launch not to expect their vehicle until the end of next year.

Before joining the gang at TTAC, I was freelancing, and a lot of my work centered around electric vehicles. Which means I was reading and writing a lot about Tesla, especially during that time a few months ago when the small California-based automaker somehow became the most valuable automaker in the world, at least from Wall Street’s perspective, based solely on its potential.

Some of my work took me into the depths of the pro-Tesla blogosphere. While these sites can serve as valuable sources for news about the company, they also have an unabashed pro-Tesla stance. Objective, they (mostly) ain’t.

And that’s okay – while many, if not most, media outlets default towards being as objective as possible, there’s no rule stating that your blog or outlet has to be objective. It’s okay for HuffPo to be leftist and National Review to lean right. And so it is with outlets that cover Tesla – no one expects Teslarati to be critical of the brand.

It’s one thing to have pro-Tesla blogs, of course, but another to be unable to even talk about the brand without dividing into two tribes – the fanboys who think Tesla is the best company ever and can do no wrong (as it disrupts the industry and solves every one of the world’s problems), and the “haters” who think that Tesla is doomed to fail any day now and it’s a minor miracle the company has lasted this long.

The National Labor Relations Board has filed an official complaint against Tesla Motors, saying the company violated workers’ rights by suppressing their efforts to unionize.

While automakers hoping to keep employees from joining a union is nothing new, the NLRB’s issue focuses around an obligatory confidentiality agreement that may have prohibited them from openly discussing their working conditions and safety concerns at the company’s facility in Fremont, California. The agency also investigated allegations from the workers that Tesla intimidated and harassed them, which would be a violation of workers’ rights under federal labor law.

Meanwhile, Tesla has decided not to take any of this sitting down. The electric automaker has issued a scathing response to the complaint by giving the United Auto Workers a piece of its mind.

The United Nations recently voted to begin formal discussions on autonomous weapon systems, with 116 of the world’s leading robotics and artificial intelligence experts responding by calling on governments to simply ban them.

The coalition, fronted by Tesla’s Elon Musk and Alphabet’s Mustafa Suleyman, claims this is a dark road the world doesn’t want to go down. Aimed at the International Joint Conference on Artificial Intelligence, a letter from the group warned the U.N. not to usher in the “third revolution in warfare” (following gunpowder and nuclear arms).

While I’m not about to suggest there aren’t serious risks involved with weaponizing thinking machines, it does seem lightly hypocritical for Musk to condemn them over a lack of trust while continuing to champion self-driving cars. Apparently, technology experts feel a Terminator scenario is thoroughly unacceptable but a potential Maximum Overdrive situation is just fine.

Tesla Motors launched the Model 3 last month and has been scrambling to improve production volume as over 500,000 eagerly await delivery. However, by the time Tesla hits its targeted production rate of 10,000 units per week in 2018, it is still going to have months — if not a full year — of orders sizzling on the back burner.

It’s not the worst problem to have, since each reservation holder tossed down a $1,000 deposit. But CEO Elon Musk is aware that meeting demand is going to be an uphill battle. “We’re going to go through at least six months of manufacturing hell,” Musk told the press ahead of Model 3 launch event.

With the company already having spent over $2 billion in capital this year, restocking the safe is probably a good idea. As an upstart automaker framing itself as going into battle with traditional manufacturers, Tesla is issuing $1.5 billion in junky war bonds to fund the coming onslaught.

The production Tesla Model 3, revealed in full at a Friday evening handover ceremony, is an impressive vehicle, but it’s also the California automaker’s most important vehicle. With 220 miles of range in stripped-down base trim, or 310 miles for the starting sum of $44,ooo (the only version available at launch), the curvaceous sedan has no shortage of fans. It’s also facing no shortage of threats.

The company’s future as a mass-market “disruptor” of the American automotive landscape hinges on the Model 3’s trouble-free production at Tesla’s Fremont assembly plant, as well as timely deliveries to the half-million reservation holders. Unforeseen quality issues, a breakdown in the supply chain, or worker strife could all conspire to give the vehicle — and company — a black eye.

After a year spent giving investors everything they wished for, the company’s once-skyrocketing stock isn’t on the same firm ground as before. The first trading day after the event reflected this. Investors are nervous about a number of things: the model’s easily inflatable price, the company’s extremely lofty production target, and CEO Elon Musk’s repeated mentions of “hell.”

Tesla Motors CEO Elon Musk has been a longtime proponent of artificial intelligence, saying it has applications that far exceed his autonomous car projects. But he’s also issued numerous warnings, stating that it must be handled safely and responsibly. Now he’s heralding it as a humankind’s great destructor.

Speaking Saturday at the National Governors Association in Rhode Island, Musk told the crowd A.I. is a “fundamental risk to the existence of human civilization.” Urging the gathering to implement effective governmental regulation to ensure public safety. “Right now the government doesn’t even have insight,” Musk said. “Once there is awareness people will be extremely afraid, as they should be.”

If Tesla stock was an airplane, it would have left Earth’s atmosphere sometime this spring. By June, that aircraft — let’s call it the Model P — would have been within striking distance of Mars. Indeed, Tesla investors made out like bandits as the company’s shares soared and its market cap sailed past that of Ford and General Motors, making it the most valuable domestic automaker.

For a while, it seemed nothing could stop Tesla’s meteoric rise. Not labor strife, not worries about the Model 3’s production timeline, not a cracked A-pillar on a freshly delivered Model S, not Model X doors trapping people inside a burning vehicle, not allegations of subpar working conditions, nothing. Tesla may as well have tried buying the rights to the word Teflon.

Well, CEO Elon Musk said it best himself in May. The company’s market valuation was “higher than we have any right to deserve,” he told The Guardian, a month before Tesla shares rose to a record $383.45. As the saying goes, “What goes up…”

Production of the Model 3 is set to begin two weeks ahead of schedule, according to Tesla Motors chief executive and second most famous Twitter user in America, Elon Musk. While that news would probably be more exciting if we had ever been given a definitive timeline for the vehicle, the CEO claims it should equate to the very first car rolling off the assembly line by the end of this week.

“Model 3 passed all regulatory requirements for production two weeks ahead of schedule. Expecting to complete SN1 on Friday,” Musk tweeted late last night, causing half a million Tesla fans to engage in a collective round of giddy, high-pitched squealing. However, the most enthralled members of the company’s rabid fan base are likely to be the 30 people who get to wrap their quivering digits around the steering wheel of their very own Model 3 before the end of July.

Tesla Motors has released its first official teaser image of the Model Y, a future entry in the highly profitable compact crossover segment. At a shareholder meeting yesterday, CEO Elon Musk said he believes the Model Y will eventually outsell the Model 3. While he made similar claims about Model X volume before the vehicle entered production — a prediction which did not pan out — Musk says the company has learned from the errors made in the larger CUV’s development.

Unlike the Model X, the Model Y will use a unique platform and receive a dedicated assembly line at its own factory. Musk also told investors that production expenditures would be significantly lower for the small crossover, compared to the Model 3.

In the face of what it describes as “a concerted and professional media push intended to raise questions about safety at Tesla,” the California electric automaker has attempted to counter an apparent unionization tactic.

In a May 14th blog post titled “Creating the Safest Car Factory in the World,” Tesla said it was contacted by numerous media sources claiming to have spoken with similar workers at its Fremont assembly plant. The automaker sees this as an attempt by both the United Auto Workers and Tesla employees intent on organizing the plant to use instances of workplace injury as an organizational tool.

This morning, the story Tesla was working to get ahead of landed in The Guardian.