Once the Dodge Omni/ Plymouth Horizon, front-wheel-drive econoboxes that began life as Chrysler Europe designs, proved to be strong sellers in North America, Lee Iacocca and his poker buddies decided that a pickup based on the Omnirizon platform would be a fine idea. The result was the Dodge Rampage and its Plymouth-badged sibling, the Scamp. I found one of those cartrucks in a Denver-area wrecking yard a while back.
North American sales of Japanese-made small pickups went crazy during the 1970s, with the Detroit Big Three getting in on the action with rebadged Mazdas, Isuzus, and Mitsubishis. Ford and GM eventually created their own Michigan-style small trucks, the Ranger (1983 model year) and S-10 (1982 model year) but where was struggling Chrysler— in a frenzy trying to get the new K-Cars out the door— supposed to find enough money to develop a new truck design from scratch? Fortunately, Volkswagen had shown that front-wheel-drive worked well enough in little pickups, and the versatile Omnirizon platform proved suitable for a bit of El Camino-ization. Here’s the result, found in a Denver yard last summer.
The small car-based truck market was an interesting place in the early 1980s. Chevrolet had a hit on its hands with the El Camino, and it caught other manufacturers empty handed. By then, Ford had lost its LTD-based Ranchero pickup, and in its grief turned to a short-lived experiment called the Durango, based on the Fairmont Futura.
Dodge tried this one. The Rampage.
Even as the K-cars became a huge success, Chrysler didn’t give up on the Simca-derived Omnirizon platform. In fact, the 2.2/2.5 engine helped extend the Omnirizon’s life until the 1990s. We’ve seen a fair number of Omnirizon-based Junkyard Finds, including this ’78 Horizon, this ’84 Turismo, this ’85 Shelby Charger, this ’86 Omni, and this this Shelby-ized ’86 Omni GLH, and now I’ve managed to find one of the rarest of all: the pickup-truck Omnirizon!
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