Buy/Drive/Burn: Compact and Captive Pickup Trucks From 1982

In the last edition of Buy/Drive/Burn we pitted three compact pickup trucks from Japan against one another. The year was 1972 — still fairly early in Japan’s truck presence on North American shores. The distant year caused many commenters to shout “We are young!” and then claim a lack of familiarity.

Fine! Today we’ll move it forward a decade, and talk trucks in 1982.

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Junkyard Find: 1983 Dodge Ram 50 Prospector

Small pickups sold pretty well in the United States during the Malaise Era, and Ford and GM cashed in by importing and rebadging Mazda and Isuzu trucks, respectively. Chrysler, late to the party, turned to longtime partner Mitsubishi and began bringing in first-generation Forte pickups, starting in the 1979 model year.

Here’s a Dodge-badged version I found last week in a Denver self-service yard.

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Junkyard Find: 1982 Dodge Ram 50

There was a time, when American truck shoppers were willing to tolerate the shame of driving small pickups, when the members of the Detroit Big Three couldn’t/wouldn’t build their own and thus sold rebadged Japanese trucks. GM had the Isuzu-built Chevy LUV, Ford had the Mazda-built Ford Courier, and Chrysler had various flavors of the Mitsubishi Forte aka Mighty Max. In 1982, you could get your Forte as a Mighty Max, a Plymouth Arrow, or a Dodge Ram 50. Though you could buy the Ram 50 until 1986, examples of this truck are very rare these days. Here’s one that I spotted in a Denver yard last week.

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  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.