#DiscoverySport

With the Los Angeles Auto Show rescheduled for May before its likely cancellation, manufacturers have been issuing bundled press releases for products that presumably would have been there had society bothered to maintain a shred of normalcy. On Wednesday, Land Rover announced a series of updates for the 2021 Range Rover Evoque, Range Rover Velar, and Discovery Sport. But improvements appear largely limited infotainment tweaks, save for the Velar’s upcoming hybrid powertrain.

North American customers may also be disappointed to learn that 2021 MY cars likely won’t arrive until after Christmas. The pandemic has placed Jaguar Land Rover behind schedule already and European officials are pushing for another extended lockdown over flu season. That’s enough for us to recommend you save any comically oversized red bows for next year because government health restrictions basically guarantee production slowdowns.

The Discovery Sport serves as an entry point to the Land Rover lineup, retailing in the U.S. for $37,795 before delivery and offering a similarly sized, cheaper alternative to its Range Rover Evoque platform mate.

Two flavors of four-cylinder power is your only option in this model, but that might not be the case for long. Land Rover apparently has big changes in store for its lowest-rung model.

With CUV sales surpassing those of their sedan counterparts, it should be no surprise every manufacturer is trying to get in on the high ride height action. Land Rover, virtually absent from the hot CUV segment, has finally released the all-new Discovery Sport to replace the dated LR2. The new Disco Sport is first vehicle in what will become a family of Discovery SUVs, all styled similarly with cues to the big Range Rover, but differing in size.

2014 was a record-setting year for the Land Rover brand in the United States, and the brand accomplished this feat even though the majority of Land Rover sales were generated by upper-crust Range Rover vehicles.

With the Discovery Sport set to arrive shortly in place of the oft-rejected LR2 (née Freelander), the potential for greater growth at the Land Rover brand becomes much more apparent.

• 51,465 Land Rovers sold in America in 2014

• Two top tier models account for six out of every ten Land Rover sales

• Discovery Sport expected to be volume model

60% of Land Rover sales in the U.S. in 2014 were produced by the Range Rover Sport (base price: $63,350) and Range Rover (base price: $83,495). The Range Rover Evoque, a very premium-priced small luxury utility, was the brand’s third-ranked vehicle. The Evoque was responsible for nearly a quarter of all Land Rover sales, more than the LR2 and LR4 combined.

Soon to replace the LR2, the Land Rover Discovery Sport arrived today at the 2014 Paris Auto Show.

When shopping for your child (inner or otherwise) in the toy aisle to add a new vehicle to their collection, you might just stumble upon the new Land Rover Discovery Sport in 1:43 scale only a few days before its official global debut.