2015 Land Rover Discovery Sport Debuts In Die-Cast Form Before Official Unveiling

2015 land rover discovery sport debuts in die cast form before official unveiling

When shopping for your child (inner or otherwise) in the toy aisle to add a new vehicle to their collection, you might just stumble upon the new Land Rover Discovery Sport in 1:43 scale only a few days before its official global debut.

Jalopnik subsidiary Truck Yeah sourced the above image of the die-cast models from World Car Fans via fellow subsidiary Live and Let Diecast.

Though thought to have been discovered online at a Land Rover collectibles shop in the United Kingdom, patient zero for the image is likely from a catalog of wares sold by Swiss die-cast shop Car-issmo. The models themselves are by Chinese die-cast and resin model manufacturer Premium X Collectables, though they have yet to appear on the manufacturer’s site or in its own shop as of this writing.

Similar instances of a new vehicle debuting in die-cast form prior to the official unveiling have occured before, including the 2013 Dodge Viper and the 1968 Chevrolet Corvette.

The Discovery Sport is the replacement for the outgoing LR2, and is set to arrive in early 2015 with a base price of $50,000. Its official unveiling will take place September 2.

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  • Tresmonos Tresmonos on Aug 27, 2014

    Now I am off to google the 1968 Corvette die cast snafu.

    • Geeber Geeber on Aug 27, 2014

      If I remember correctly, a GM stylist went to work for Mattel while it was preparing to debut its Hot Wheels line. The initial Hot Wheel line-up thus featured the restyled 1968 Chevrolet Corvette. The Hot Wheels version debuted before the real thing, however, and GM supposedly wasn't too happy about it. In the end, it was a lot of free publicity for the new Corvette.

  • Jhefner Jhefner on Aug 27, 2014

    "... stumble upon the new Land Rover Discovery Sport in 1:64 scale" "The models themselves are by Chinese die-cast and resin model manufacturer Premium X Collectables, though they have yet to appear on the manufacturer’s site or in its own shop as of this writing." Thing is, I went to Premium X Collectables website, and they only list 1:43 and 1:32 scale offerings. The Premium X line is 1:43 scale, so either this is a 1:43 scale offering, or they have the wrong manufacturer. The level of detail looks like it could be 1:43 scale. On a different note, still looking out for the 1:64 2015 Ford Mustang. The Maitso offering is said to be out, but I have not seen it in my local stores; the Hot Wheels offering should be out around the middle of next month.

    • See 1 previous
    • Jhefner Jhefner on Aug 27, 2014

      @Ronnie Schreiber E-Mail sent.

  • Maymar Maymar on Aug 27, 2014

    If it loses the stepped roof and boxy styling, I sort of wonder what the point is compared to the Range Rover Sport. Or rather, I imagine most buyers will wonder that. It looks better than the Sport, but I don't get it.

  • Tstag Tstag on Aug 28, 2014

    This is a replacement for the Freelander not the Discovery.

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