#ConsumerConfidence
Getting Back to Normal? Far From It - U.S. Rife With Gloomy Consumers, Young Car Buyers Lowering Their Expectations
Consumer spending and confidence are not hitting record highs. Go figure. As the pandemic rages and a vast swath of formerly gainfully employed Americans find their financial future much hazier then before, new car sales are suffering. It doesn’t bode well for sales volume during the remainder of the year.
Of course, that pain is not spread evenly among all automakers, but let’s set the OEMs’ concerns aside for a moment. What are actual buyers and doing — and thinking?
CA Court Rules CarMax Inspection Checklist Isn't What You Think It Is
When is a completed inspection report not a completed inspection report? When it’s issued by CarMax, a California appeals court has ruled.
The court found the country’s largest used vehicle retailer in violation of a state law requiring detailed inspection checklists for certified used vehicles, Automotive News reports. The ruling, which stems from a lawsuit filed by a customer who claimed CarMax sold him a “certified” lemon, shines light on the retailer’s dodgy vehicle inspection practices.
Toyota Ranks First in Brand Value, Volkswagen Plummets
When it comes to brands that resonate with buyers, no other automaker tops Toyota, according to a recent study.
In its annual ranking, BrandZ Top 100 Most Valuable Global Brands shows the Japanese automaker rising two spots to place 28th out of all companies in 2015. Second and third-place automakers BMW and Mercedes-Benz both gained ground in the rankings.
Toyota and Mercedes-Benz Dealers Ranked Best for Customer Experience, VW is Dead Last
If you want the best chances of being treated right as a new car buyer, head over to a Toyota or Mercedes-Benz dealer, a new report says.
Temkin Group, a customer experience research and consulting firm, ranked 294 companies, including 20 auto dealers, based on satisfaction surveys from 10,000 Americans. While Toyota took the top spot with a 66 percent rating, the report holds bad news for many automakers, and the industry as a whole.
Ghost in the Machine: Man Sues Over Possessed Tesla Model X
Bad PR from customers annoyed by their problem-plagued Tesla Model X SUVs continues to hammer the electric automaker.
A lawsuit filed against Tesla by a California man is the latest bit of bad news (and press) for the company. According to Barrett Lyon, the bizarre electrical gremlins running loose in his Model X turned his vehicle into a static driveway decoration.
Rebuilding Volkswagen's Reputation - Hard or Downright Impossible? An Expert Weighs In
Decades of feel-good corporate outreach and a hug-worthy relationships with buyers didn’t stop potential customers and veedub diehards from fleeing Volkswagen after the diesel stink bomb went off in Wolfsburg.
Like a husband of 50 years caught cheating with his wife’s sister, the intentional deception behind the diesel emissions scandal shattered the hard-earned trust between the company and its consumers. Thanks to that, Volkswagen’s sales trajectory now mimics that of a very leaky submarine.
Could Volkswagen have managed the scandal better, and can the company rebuild that lost trust?
According to the consumer opinion-tracking Reputation Institute, the answers to those questions are “you bet” and “yeah … it’s gonna take a loooong time.”
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