General Motors Believes Diesel Lovers Haven't Stopped Loving Diesels

General Motors’ diesel-powered midsize pickup trucks are the only midsize pickup trucks available in America with diesel engines. GM’s Chevrolet Cruze is the only compact car on sale in America with a diesel engine. Although the Mazda CX-5 is scheduled to arrive later this year, diesel-powered editions of the Chevrolet Equinox and GMC Terrain will be the first small utility vehicles with diesel options.

With all the negative diesel press earned largely by the eruption of Volkswagen’s emissions scandal in September 2015, is GM’s investment in America’s diesel market a complete and utter waste?

GM obviously thinks not. “I don’t think diesel customers forgot why they liked driving diesels in the last two years,” GM’s vice president for global propulsion systems, Dan Nicholson, tells Automobile. “They didn’t forget about the driving character or the fuel economy.”

Moreover, Nicholson says of the tens of thousands of former Volkswagen TDI owners, “We don’t think those customers went away.”

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The Early 1980s Are Back! GM Anticipates Big Demand for Diesels

Volkswagen’s emissions scandal may have killed that company’s diesel presence in North America, but it didn’t kill demand for diesel engines in general — especially ones that don’t pollute like Chernobyl and end up in the trash heap.

At least, that’s General Motors’ take on it. The automaker hopes to fill the void created by VW’s oil-burning absence and, in doing so, score some points with the EPA. With diesel engines now available in five vehicles you won’t see on a worksite (and five more that you would), GM has high hopes it can erase memories of its 1980s diesel woes.

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Chevrolet Cruze Diesel Captures All the MPGs, on the Highway at Least

General Motors’ PR team and ad writers basically have their taglines and talking points written for them now that the Environmental Protection Agency has released fuel economy ratings for the 2017 Chevrolet Cruze Diesel.

Rumblings from inside the Renaissance Center late last year caused much speculation as to the oil-sipping model’s thriftiness, and we were told GM was shooting for a 50 mile-per-gallon highway rating.

As it turns out, the Cruze crested that bar with room to spare.

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The Chevrolet Cruze Diesel's Mileage Potential Is All in the Gearing

There’s plenty of speculation that General Motors wants to launch the next-generation Chevrolet Cruze Diesel with a highly marketable 50 mile-per-gallon highway fuel economy figure.

“Hybrids are for wimps! Volkswagen just didn’t like you!” the automaker could claim. GM, of course, hasn’t exactly been silent on its grand plan to lure jilted TDI owners to the brand.

Now that specifications have been released for the upcoming oil burner, we can see that a “new” transmission added to the Cruze lineup will play a big role in chasing that mileage crown.

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Dud or Stud? Chevy's Diesel Cruze Gambit Offers No Guarantee of Success

General Motors is surprisingly boastful when it speaks of the upcoming Chevrolet Cruze Diesel, especially its newfound role as a warm Linus blanket offered to disenfranchised Volkswagen owners.

We’ve been told there’ll be manual transmissions galore, and lets-just-pretend-it’s-a-wagon hatchback variants, too. Now, GM claims a sporty RS version is in the works, which it believes will have VW owners scrambling to trade in their peace signs for bow ties.

Will buyers be kind to the new (and legal) “Whisper Diesel” or is this just an oily pipe dream?

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GM Goes German: Chevrolet Cruze Diesel to Offer a Manual Transmission

The Chevrolet Cruze Diesel returns in 2017, packing a smaller oil-burning four-cylinder and more torque than the first-generation model, but there’s another major change from its predecessor.

According to GMInsideNews, the next-generation Cruze Diesel will offer both a manual and automatic transmission. Clearly, GM wasn’t lying about its plan to romance former Volkswagen owners.

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Chevrolet Cruze Diesel Returns in 2017, Plans to Woo Jilted Volkswagen Owners

With its diesel-powered competition sidelined by scandal (and soon to be scrapped), General Motors sees a big window of opportunity for its new Chevrolet Cruze diesel.

Rather than being worried about consumer sentiment in the wake of Volkswagen’s emissions scandal, GM can’t wait to put the moves on the legions of spurned diesel diehards, Automotive News reports.

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General Motors Sued Over Previous-Generation Cruze Diesels

A Seattle law firm famous for going after automakers (and lately, diesel-producing automakers) has another target in its sights: General Motors.

According to The Detroit News, Hagens Berman Sobol Shapiro filed a class-action lawsuit in California yesterday, accusing GM and Chevrolet of misleading buyers of Chevy Cruze models equipped with the 2.0-liter diesel engine.

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Ok, We Were Wrong: Chevrolet Cruze Diesel Actually Takes 18 Years To Break Even*
If You've Got 115 Years To Spare, The Chevrolet Cruze Diesel Makes Sense

Some rough, back of the napkin calculations based on available information suggest that the Chevrolet Cruze Clean Turbo Diesel has a break-even point fit for Methuselah

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  • MrIcky Having worked several catastrophes for insurance, the following "The bottom line is that if the insurance agency can find ways not to cover the car, they probably won’t." just isn't the way it works. The insurance company will have some drop off areas where cars will be brought. The adjuster will check for water height and draw a line at the high water point with a posca marker. If that line is generally over the electronics- bam, it's totaled, if you have comprehensive they look up your car on KBB and/or NADA by mileage and write a check. Most comprehensive vehicle policies look almost exactly the same-at least for "standard" carriers. If the water line isn't over the electronics, then it generally goes to a shop to get tested. You aren't going to get gamed for a car in a cat loss scenario because there just isn't time to f'with it. After a Houston flooding event I worked 16 hour days for 2 weeks under a big tent like you'd set up for a wedding and went over nearly 100 cars/day taking pictures and sorting them into total or check with mechanic "piles". Most people who had totaled vehicles had a check within 20 minutes of me looking at their car. Buildings on the other hand have all sorts of different terms (commercial or consumer) with regard to how the wind or water entered your building and whether coverage applies.
  • Theflyersfan Well, Milton just went from a tropical storm to 175mph in less than a day so this guy means business. Even if it weakens a little bit, it'll expand and pretty much all of Florida south of Jacksonville is going to feel something. Everyone who saw that disaster in the NC/VA/TN mountains before Helene's landfall is either from the future or a liar (and that includes the insurance companies) because heavy rain started well before the storm arrived and then the crazy thing just sat in that general area. My part of Kentucky - it didn't stop raining for almost five days. And now this nuclear bomb of a hurricane. I understand Florida has a high percentage of homeowners without insurance because they can no longer afford it. My parents have a home near Naples and they carry extra flood and wind coverage and that costs well over five digits per year. Home renovations about 8-9 years ago gave them the chance to make hurricane-proof changes like lashing the roof and hurricane windows. It survived the direct hit from Irma and the heavy punch from Ian so they worked. After this storm, I don't know how Florida will totally recover. Much like California and the earthquakes and firestorms, there might have to be a "Come to Jesus" talk with the perils of living in Florida. I'm already making plans to head down there post-storm if the roads or airport is open in the days following landfall to help cleanup and rebuild any part of the home that might need it. In the short term, if it hasn't happened already, gas prices are probably going to rocket upwards as the oil rigs in the Gulf shut down and prepare. And if this storm directly hits Tampa/St Pete, it's going to be game over in those cities for a while. And imagine if the storm at this power was aiming towards New Orleans or Miami.
  • Jalop1991 "...leaving Doherty and his passenger to be pulled from the wreck by passersby." Or not. I would get a HUGE laugh out of seeing a video of passersby with their phones whipped out, recording it and doing nothing else.
  • Jalop1991 Hey, as soon as the water drains Stellantis will have lots of empty dealer lots to stash their cars on.
  • Mike Beranek Usually, those of us from Salt country will travel down south to find a used car that hasn't been exposed and "won't" rust. At least not right away, like a used car from up here.Now maybe the tables have turned. Will we be seeing lots of rusty cars from states that begin with a vowel running around down south?