General Motors Believes Diesel Lovers Haven't Stopped Loving Diesels

General Motors’ diesel-powered midsize pickup trucks are the only midsize pickup trucks available in America with diesel engines. GM’s Chevrolet Cruze is the only compact car on sale in America with a diesel engine. Although the Mazda CX-5 is scheduled to arrive later this year, diesel-powered editions of the Chevrolet Equinox and GMC Terrain will be the first small utility vehicles with diesel options.

With all the negative diesel press earned largely by the eruption of Volkswagen’s emissions scandal in September 2015, is GM’s investment in America’s diesel market a complete and utter waste?

GM obviously thinks not. “I don’t think diesel customers forgot why they liked driving diesels in the last two years,” GM’s vice president for global propulsion systems, Dan Nicholson, tells Automobile. “They didn’t forget about the driving character or the fuel economy.”

Moreover, Nicholson says of the tens of thousands of former Volkswagen TDI owners, “We don’t think those customers went away.”

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The Early 1980s Are Back! GM Anticipates Big Demand for Diesels

Volkswagen’s emissions scandal may have killed that company’s diesel presence in North America, but it didn’t kill demand for diesel engines in general — especially ones that don’t pollute like Chernobyl and end up in the trash heap.

At least, that’s General Motors’ take on it. The automaker hopes to fill the void created by VW’s oil-burning absence and, in doing so, score some points with the EPA. With diesel engines now available in five vehicles you won’t see on a worksite (and five more that you would), GM has high hopes it can erase memories of its 1980s diesel woes.

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Chevrolet Cruze Diesel Captures All the MPGs, on the Highway at Least

General Motors’ PR team and ad writers basically have their taglines and talking points written for them now that the Environmental Protection Agency has released fuel economy ratings for the 2017 Chevrolet Cruze Diesel.

Rumblings from inside the Renaissance Center late last year caused much speculation as to the oil-sipping model’s thriftiness, and we were told GM was shooting for a 50 mile-per-gallon highway rating.

As it turns out, the Cruze crested that bar with room to spare.

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The Chevrolet Cruze Diesel's Mileage Potential Is All in the Gearing

There’s plenty of speculation that General Motors wants to launch the next-generation Chevrolet Cruze Diesel with a highly marketable 50 mile-per-gallon highway fuel economy figure.

“Hybrids are for wimps! Volkswagen just didn’t like you!” the automaker could claim. GM, of course, hasn’t exactly been silent on its grand plan to lure jilted TDI owners to the brand.

Now that specifications have been released for the upcoming oil burner, we can see that a “new” transmission added to the Cruze lineup will play a big role in chasing that mileage crown.

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Dud or Stud? Chevy's Diesel Cruze Gambit Offers No Guarantee of Success

General Motors is surprisingly boastful when it speaks of the upcoming Chevrolet Cruze Diesel, especially its newfound role as a warm Linus blanket offered to disenfranchised Volkswagen owners.

We’ve been told there’ll be manual transmissions galore, and lets-just-pretend-it’s-a-wagon hatchback variants, too. Now, GM claims a sporty RS version is in the works, which it believes will have VW owners scrambling to trade in their peace signs for bow ties.

Will buyers be kind to the new (and legal) “Whisper Diesel” or is this just an oily pipe dream?

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GM Goes German: Chevrolet Cruze Diesel to Offer a Manual Transmission

The Chevrolet Cruze Diesel returns in 2017, packing a smaller oil-burning four-cylinder and more torque than the first-generation model, but there’s another major change from its predecessor.

According to GMInsideNews, the next-generation Cruze Diesel will offer both a manual and automatic transmission. Clearly, GM wasn’t lying about its plan to romance former Volkswagen owners.

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Chevrolet Cruze Diesel Returns in 2017, Plans to Woo Jilted Volkswagen Owners

With its diesel-powered competition sidelined by scandal (and soon to be scrapped), General Motors sees a big window of opportunity for its new Chevrolet Cruze diesel.

Rather than being worried about consumer sentiment in the wake of Volkswagen’s emissions scandal, GM can’t wait to put the moves on the legions of spurned diesel diehards, Automotive News reports.

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General Motors Sued Over Previous-Generation Cruze Diesels

A Seattle law firm famous for going after automakers (and lately, diesel-producing automakers) has another target in its sights: General Motors.

According to The Detroit News, Hagens Berman Sobol Shapiro filed a class-action lawsuit in California yesterday, accusing GM and Chevrolet of misleading buyers of Chevy Cruze models equipped with the 2.0-liter diesel engine.

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Ok, We Were Wrong: Chevrolet Cruze Diesel Actually Takes 18 Years To Break Even*
If You've Got 115 Years To Spare, The Chevrolet Cruze Diesel Makes Sense

Some rough, back of the napkin calculations based on available information suggest that the Chevrolet Cruze Clean Turbo Diesel has a break-even point fit for Methuselah

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  • Syke Thanks, somehow I missed that.
  • 285exp I am quite sure that it is a complete coincidence that they have announced a $7k price increase the same week that the current administration has passed legislation extending the $7k tax credit that was set to expire. Yep, not at all related.
  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.
  • ToolGuy Historical Perspective Moment:• First-gen Bronco debuted in MY1966• OJ Simpson Bronco chase was in 1994• 1966 to 1994 = 28 years• 1994 to now = 28 yearsFeel old yet?
  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.